Advertising Media
Campaign India Team
Dec 08, 2022

84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report

CTV advertising too, is set to grow rapidly in India with a 47% CAGR

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

3 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Google plugs into India’s quick commerce ad rush

5 Google plugs into India’s quick commerce ad rush

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

From patriotism to purpose: Brands mark Independence Day

8 From patriotism to purpose: Brands mark Independence Day

Blog: Har ghar tiranga made easier

9 Blog: Har ghar tiranga made easier

From milk runs to makeovers: India’s subscription shift

10 From milk runs to makeovers: India’s subscription shift

Related Articles

Need to include connected TV in media plans: Priti Murthy
Media
Dec 08, 2022
Noel D'souza

Need to include connected TV in media plans: Priti ...

Why Connected TV will be a disruptive force in the Indian digital media space
Media
Apr 29, 2024
Karan Taurani

Why Connected TV will be a disruptive force in the ...

Women’s cricket searches by Indians rose 103% in 2024: Kantar study
Media
Feb 21, 2025
Campaign India Team

Women’s cricket searches by Indians rose 103% in ...

Ipsos confirms Kantar Media takeover talks
Media
Dec 03, 2024
Robin Langford

Ipsos confirms Kantar Media takeover talks

Just Published

Onam 2025: Brands blend tradition and storytelling in festive campaigns
Advertising
14 hours ago
Campaign India

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

Open web shapes festive ad strategies as costs climb
Digital
15 hours ago
Harpreet Singh

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

Kempegowda International Airport hits the play button on sonic branding
Advertising
15 hours ago
Vinita Bhatia

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

Dentsu appoints bankers to seek buyers for international business
Advertising
17 hours ago
Shauna Lewis

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.