82.5 Communications has bagged the creative duties of lens manufacturing company SpexMojo.
The agency will be responsible for the launch and growth of the brand, from identity creation to brand building.
The account was won post a multi-agency pitch. The agency's Bengaluru office will handle the account.
Shobit Gupta, promoter director, Spexmojo Technologies, said, “The idea that Spexmojo is implementing will revolutionise the optical industry in many ways, from sourcing quality products to dispensing the choice of the consumers in a no-compromise purchase journey. Working with a reputed agency like 82.5 will always bring about world class creativity and effectiveness in the communication of this new idea.”
Kapil Arora, co-chairman and CEO, 82.5 Communications, said, “It is indeed a delight to be accorded the mandate to help build the Spexmojo brand, right from its inception. There is an infectious sense of passion that we share with Team GKB and we hope to channelise that into a meaningful and disruptive offering for consumers.”
Added Naveen Raman, senior vice president and branch head - South, 82.5 Communications, “When we heard about the business model and the offering from the client, we knew this is a revolution in the Indian eyecare industry. It is our responsibility now to ensure that we deploy the right strategy and creative forces to give this idea its due."
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