82.5 Communications has announced the appointment of Anirban Mozumdar as chief strategy officer.
Mozumdar will be based in Mumbai and replaces Rishabha Nayyar, who has moved on from the agency to pursue an interest in academics.
He moves from Chlorophyll brand consultancy where he was CEO.
Sumanto Chattopadhyay, chairman and CCO, said, "I’m delighted to welcome Anirban aboard as our national strategy lead. His vast planning experience across categories and countries, entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands."
Kapil Arora, co-chairman and CEO, 82.5 Communications, added, "Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion join us to partner our clients and the 82.5 family, in our growth journey."
Mozumdar said, "It is thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit. I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands."
In a career spanning 24 years, he has also worked with Leo Burnett, Publicis, DDB, ITSA and Y&R.
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