Advertising Media PR Marketing Digital Research and Rankings
Campaign India Team
Jan 08, 2025

81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.

The industry will likely see an increased focus on consumer education, ethical AI practices, and advocacy to bridge the trust gap.

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