Advertising Media PR Marketing Digital Research and Rankings
Campaign India Team
Jan 08, 2025

81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.

The industry will likely see an increased focus on consumer education, ethical AI practices, and advocacy to bridge the trust gap.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

7 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

10 How Perfetti’s marketing formula endures amid India’s changing tastes

Related Articles

Marketing’s new reality: Always on, always human
Opinion
Oct 10, 2025
Hari Prasad N

Marketing’s new reality: Always on, always human

Content demand in India surges, forcing marketers to rethink workflows
Marketing
Sep 24, 2025
Campaign India Team

Content demand in India surges, forcing marketers ...

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
Marketing
Nov 20, 2025
Robin Langford

Adobe to buy Semrush in $1.9 billion deal to expand ...

DS Group and WPP Media launch playbook for digital marketing in India
Marketing
Aug 25, 2025
Campaign India Team

DS Group and WPP Media launch playbook for digital ...

Just Published

Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Advertising
1 hour ago
Jameson Fleming

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

Netflix to purchase Warner Bros. film and streaming businesses
Media
2 hours ago
Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Five agencies vying for Ikea creative account
Advertising
2 hours ago
Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.

The new Omnicom, post IPG acquisition: The end of an era?
Advertising
5 hours ago
Campaign India Team

The new Omnicom, post IPG acquisition: The end of ...

SOUNDING BOARD: From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.