Campaign India Team
Oct 02, 2008

236: Colors now stargazes

Colors, the general entertainment channel from the Viacom18 stable, jumped to (joint) second in the GEC stakes in week 39 TAM ratings with 236 GRPs (CS 4+), jumping from 217 GRPs in week 38. Zee improved its performance marginally to hold on to the psychologically important number two spot with the same delivery as Colors, 236. Zee was at 232 in week 38. STAR Plus continued to dominate, inching back towards the 300 mark at 298 GRPs. 

236: Colors now stargazes

Colors, the general entertainment channel from the Viacom18 stable, jumped to (joint) second in the GEC stakes in week 39 TAM ratings with 236 GRPs (CS 4+), jumping from 217 GRPs in week 38.
 
Zee improved its performance marginally to hold on to the psychologically important number two spot with the same delivery as Colors, 236. Zee was at 232 in week 38. STAR Plus continued to dominate, inching back towards the 300 mark at 298 GRPs.
 
Other GEC performances include Sony (111 GRPs), NDTV Imagine (84 GRPs), STAR One (73 GRPs), Sahara One (65 GRPs) and 9X (59 GRPs).

Source:
Campaign India

Related Articles

Just Published

37 minutes ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion B adex proves that digital muscle, data depth, and media shifts are driving real momentum.

3 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

5 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.

1 day ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.