Warc, the information services company has announced the launch of the 2010 Warc Prize for Ideas and Evidence.
The $10,000 cash prize will be awarded to the author or authors of the best case study from any marketing discipline worldwide to demonstrate innovation in effective integrated communications. Entries will be free to submit via the website, www.warc.com/prize, and could involve campaigns from any national market, industry sector, communications disciplines or budget size that ran between May 2008 and May 2010.
Warc has assembled a distinguished international panel of senior agency and client judges. The panel will be chaired by Alex Bogusky (pictured), chief creative insurgent of MDC Partners and founding partner of ground breaking agency, Crispin Porter + Bogusky.
Warc has published more than 4,000 of the world’s leading effectiveness case studies over the last two decades and created a global prize to celebrate individual industry talent and the integration of newer channels such as social media, mobile and branded content into successful, multichannel campaigns.
Rufus Olins, chief executive of Warc, said, "At a time of dramatic changes in the communications landscape, Warc is providing an international platform for breakthrough talent and ideas. All entries that meet the criteria will appear on our website and viewed in more than 100 countries round the world."
Bogusky said, "The Warc Prize is an unconventional award for people unafraid to challenge conventional thinking. I am looking forward to seeing the entries it generates."
Further judges will be announced in coming weeks.
As part of the competition, there will be a published shortlist of selected entries and one author or set of co-authors will win the $10,000 cash Prize.
The deadline for entries is May 11. Judging takes place in June with the winner announced in July.
To view the Warc Prize rules and criteria, one can submit entries or to read a free Warc analysis of what makes a great case study at www.warc.com/prize. For any other prize-related queries please email firstname.lastname@example.org.
If you're working in an agency and reading this, share this story with your clients too so they can support you with requisite permissions for submitting relevant case studies for the competition.