1pointsize wins Inasra Technologies

Inasra Technologies has appointed 1pointsize as its advertising agency for 2010-11. It is the company behind Inasra.com, a portal for hotel room booking.

According to Yogendra Vasupal, director of Inasra Technologies, the move is a bid to up the company and portal's visibility quotient by a few notches. He said, “We will be commencing a total brand overhaul of Inasra.com in the next few weeks. We are really glad to have chosen 1pointsize for this task because when it comes to digital design, branding and advertising for start-ups, there’s no one better in South India.”

“Inasra.com is a brand with immense potential. It’s one of the Top 5 travel portals in our country. And has the scope to go international. We are delighted that we’ve been chosen to be their brand custodian. You’ll see the difference we bring to the table, in about six months,” added Sharad Haksar, chief executive officer of 1pointsize.

In 2008, the portal was shortlisted as one of the Top 30 Start ups of 2008 by Tata Nen.