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India has a total of 12 shortlists at the London International Awards. O&M, Publicis India, Leo Burnett and DDB Mudra are the agencies with the shortlisted entries. In the Design category, Leo Burnett has one shortlist under the sub-category of Point-of-Sale for Tide Detergent's 'Stainbroidery' campaign. In the Integrated Campaign category, Publicis India has one shortlist for its 'Let Gandhi Talk' campaign.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.