Shephali Bhatt
Jan 02, 2012

Pepsodent brings Shah Rukh Khan in a new avatar for Pepsodent G

Watch the TVC created by Lowe Lintas

wide player in 16:9 format. Used on article page for Campaign.

Pepsodent has brought out a new commercial for its gum-care variant Pepsodent G. The TVC features Shah Rukh Khan in the avatar of a Sikh army man, addressed by his son, Pappu G, as 'Pappa G'.

The TVC produced by Bang Bang Films shows a kid (Pappu G) who is asking his father (Khan) why his friend, Vicky's gums were bleeding after he ate an apple. To this Khan explains to him how Vicky's toothpaste must be working only on the teeth and not on the gums by metaphorically relating them to a tree and its roots. Pappu G understands the concept of strong roots/gums and happily agrees to brush his teeth with Pepsodent G.

Talking about the campaign idea, Arun Iyer, national creative director, Lowe Lintas, said, "The idea of using a 'Pappa G' came from the fact that the product itself is called Pepsodent 'G'. We thought we could bring something refreshing in the format to create a presentation that can break a bit of clutter."

Credits:

Client: Unilever
Agency: Lowe Lintas
National creative director: Arun Iyer
Group creative director: Ramkrishna Gopi Yadav
Creative director: AP Zeth
Copywriter: Aarti Srinivasan
Art director: Irfana Biviji
Client servicing: Anaheeta Goenka, Vandana Joshi, Shantelle Dsouza, Rumi Ambastha
Agency producer: Renuka Koul
Production company: Bang Bang Films
Director: Sebastián Alfie
Director of photography: Anoop Jotwani
Production: Roopak Saluja, Kirk Dias, Varun Mohta, Payal Arora, Pooja Talwar
Assistant directors: Abhijeet Chhabra, Okeef Attari & Jatin Shah
Editors: Sajid Shaikh, Nikhil Chalam & Niket Sharma
Post production managers: Okeef Attari, Sachin Amberkar
Post production: Pixion (Mumbai)
Music: Mickey McCleary
Wardrobe: Sanjana Shah, Shrushti Donde, Shiraz Siddique 

Source:
Campaign India

Related Articles

Just Published

Premium
Opinion: A derailment and your brand
Premium
3 hours ago

Opinion: A derailment and your brand

Is your brand wired up to deal with commuter troubles?

Premium
MMGB (2): Samsung awards a different kind of filmmaker during the Oscar
Premium
8 hours ago

MMGB (2): Samsung awards a different kind of ...

Watch the film conceptualised by Wieden + Kennedy here

Premium
Star Plus extends 'Nayi Soch' with Aamir Khan, and his shop 'Gurdeep Singh & Daughters'
Premium
9 hours ago

Star Plus extends 'Nayi Soch' with Aamir Khan, and ...

Watch the film conceptualised by Ogilvy & Mather here

Premium
How Liverpool FC intends to extend its '12th man' to India
Premium
19 hours ago

How Liverpool FC intends to extend its '12th man' ...

Liverpool FC’s chief commercial officer and managing director, Billy Hogan explains how it’s reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…