viewership
Prime Video ad-supported viewership grows by 58% to surpass 315 million in 12 months
Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.
Campaign India IQ: Will India's poor performance in Australia affect brand interest and TV viewership of the ICC World Cup?
Win an Edifier iPod Docking Station worth Rs 2,500
Q&A: Gayatri Yadav of STAR India on Satyamev Jayate
The viewership and reach numbers released by TAM for the opening episode of Satyamev Jayate (6 May), show that the marketing efforts for the launch and the simulcast strategy have paid off. Campaign India caught up with Gayatri Yadav, executive vice president, marketing and communications, STAR India, to understand how it plans to sustain the momentum of Satyamev Jayate
Fusion 2012: Developed India is platform-agnostic in consuming news
At Fusion 2012, TOI's Bhaskar Das points out that industry's evolution trajectory should be ahead of the consumer's
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