The addition strengthens Maison BETC’s positioning with luxury and premium brands by integrating event expertise in a sector where fashion shows represent a valuable communications opportunity.
The new BARC | Nielsen ONE Ads platform aims to provide unified measurement across television and digital screens for advertisers in India.
The fintech platform’s new campaign highlights the unique journeys of businesses it powers, shifting B2B messaging from features to entrepreneurial ambition.
The campaign encourages couples to disconnect from phones and reconnect through everyday tea-time moments, supported by a film featuring Jyothika.
The data-led marketing firm strengthens its martech leadership with a senior appointment focused on lifecycle engagement, customer data infrastructure and conversion-driven marketing systems.
Mark Penn’s holding company reported full-year net revenue of $2.43 billion for 2025.
As Publicis Groupe marks 100 years, CEO Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing in talent and Asia-led innovation.
How marketers can seize fleeting opportunities, craft immersive experiences, and build lasting impact in the fast-paced world of T20 cricket.
The nationwide campaign featuring Anil Kapoor aims to reassure consumers that Agilus Diagnostics continues the legacy of SRL Diagnostics.
The Spring Summer 2026 campaign features Arjun Rampal and highlights the brand’s design philosophy centred on minimalism, craftsmanship and timeless style.
A new television campaign introduces a learning programme designed to help homemakers prepare for competitive exams alongside family responsibilities.
The media sales leader moves to Zee Media after seven years at TV9 Network, bringing over two decades of cross-platform advertising experience.
The new vertical under Concept BIU will deliver structured influencer marketing solutions combining strategy, creator partnerships and performance-led campaign execution.
The digital-first agency will manage social media, influencer collaborations and digital storytelling to strengthen Woodland’s engagement with younger audiences.
The agency will manage integrated media planning and buying across channels as Modenik Lifestyle looks to strengthen its nationwide marketing presence.
Campaign understands the media and production review is being run together, and creative is being run separately.
Creative agency The Leaf develops a short-form digital film for OPPO highlighting the creator lifestyle while integrating the OPPO Find X9.
Samsung unveils a global campaign film for Galaxy focusing on friendship, imagination and human creativity, premiering during the Galaxy Unpacked event.
Aludecor’s latest campaign film highlights fire safety risks in façade materials while reinforcing the importance of independent testing before trust.
Beauty and personal care brand Lotus Herbals appoints marketing professional Puja Singh to lead brand strategy and growth across its portfolio.
Creative agency BlackCab Agency Network will manage digital strategy and brand storytelling for Avion India to increase visibility and student enquiries.
Adtech company Ventes Avenues outlines a new product-led growth direction, expanding data, CTV and influencer capabilities under Balamurugan Mani and Fauzan Rahim.
Mintegral’s senior director of business development, APAC, Khai Le, points to maturing monetisation depth and engagement patterns across Vietnam, India and Indonesia.
Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.
TRA’s Brand Trust Report (BTR) 2026, which annually ranks India’s 1,000 most trusted brands, found that ‘Maximum City’ hosts the highest concentration of top-ranked brands.
In an industry obsessed with optimisation, restraint may be the boldest strategy available.
G Square Group launches a campaign film featuring MS Dhoni to highlight its zero-cash policy and promote plotted developments as transparent investments.
Prime Video promotes the Anil Kapoor-led film Subedaar with a high-visibility display at New York’s Times Square as part of its global launch push.
South Era Network (SEN) is a digital-first global media platform sharing authentic stories from South Asia with the world. Blending credible journalism with culture, business, and lifestyle content, SEN puts the Global South at the center of the global conversation.
Top shareholder Vin Murria rejoins board.
As measurement tools sharpen, agencies confront a tougher task: shifting bias checks upstream, embedding inclusion into briefs before budgets and scripts solidify.
This International Women’s Day, Campaign looks at the female cohort – how they’re closing traditional gender wealth gaps and entering a new era of financial dominance.
Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.
Five ways women’s perspectives are driving more authentic, inclusive, and enduring storytelling in India’s streaming era.
From industry hiring gaps to financial inclusion and language bias, brands use storytelling to frame women’s participation beyond a single-day tribute.
The 19th edition of Goafest will take place in Goa, featuring the ABBY Awards and industry-led creative sessions.
Verve Media secures the digital marketing mandate for Proticons, covering social media, SEO, paid media and a redesigned website.
DangleAds Technologies appoints Saurabh Wason as assistant vice president – business development to strengthen partnerships and expand its digital advertising solutions.
ITRH introduces its ‘Vyah’ bridal collection through a storytelling-led campaign celebrating Indian wedding rituals, craft traditions and ceremonial dressing.
Instamart partners with Samsung for a digital campaign that turns a smartphone launch event into an instant delivery moment.
Kenya launches a global tourism marketing campaign to strengthen destination recall and attract international travellers through immersive storytelling and digital engagement.
Salty introduces its first brand film, repositioning the label beyond jewellery by exploring accessories as expressions of identity and individuality.
NDTV appoints Siddharth Narula to lead revenue strategy for NDTV 24x7 and NDTV Profit Brand Studio, focusing on brand partnerships.
Ember’s new campaign highlights real cooking routines across Indian homes, positioning cast iron cookware as a practical choice for modern lifestyles.
Royal Stag introduces a data-led campaign featuring Rohit Sharma and Paddy Upton, using AI to personalise success frameworks for cricket fans.
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
Continental Coffee calibrates TV-heavy reach in the South with digital precision elsewhere, using SKU strategy and rising budgets to expand occasions without diluting cues.
From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.
The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.
Nayara Energy’s Naye India Ka Nayara brand film takes a different approach. It moves away from purely functional messaging towards purpose-led storytelling, positioning energy as the quiet force behind India’s everyday progress.
THE BIG QUESTION: Professionals argue gender inclusion must shift from symbolic messaging to structural change, by shaping hiring, leadership pipelines and product decisions across organisations.
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.
Cetaphil expands into the healthy ageing category in India with a new peptide-based skincare range targeting consumers seeking gentle anti-ageing solutions.
Innerwear brand Krvvy introduces its first digital campaign alongside a new product launch, highlighting structural design for fuller bust sizes.
Seagram’s Royal Stag Packaged Drinking Water introduces a new integrated campaign featuring multiple cultural icons to engage India’s youth audience.
‘The Apache DNA’ anthem with Brodha V is meant to connect performance motorcycling with music and youth culture.
The collaboration aims to connect music, culture and youth audiences while extending the brand’s long-standing ‘Good Times’ positioning.
GI Group Holding report highlights shifting consumer behaviour, with aspirational buying, smart devices and financing reshaping India’s FMCD market.
Coca-Cola India launches sports drink with a cricket-led marketing campaign featuring Shubman Gill and Neeraj Chopra.
The QSR expands the campaign with a creator-led film featuring Niharika NM to sustain social media engagement.
The two will develop an AI-driven filmmaking workflow designed to support long-form cinematic production and creator ecosystems.
The association updates its brand identity with Landor, positioning itself as a guiding platform for the marketing industry.
The new integrated campaign positions distinction and individuality as markers of modern success.
The event management company expands its entertainment services with the new division which is focused on talent sourcing, collaborations and global live experiences.
The skincare brand’s campaign uses a sports metaphor to communicate the brand’s positioning around sun protection.
Its 2026 summer campaign is built around gratitude, using a child’s perspective to tell a story set inside its store.
The agency will handle integrated creative and digital duties across its India tyre portfolio.
The campaign with Palak Tiwari highlighting coastal visuals is a digital-first launch.
Its entry into this category is supported by a satirical campaign addressing pricing transparency.
Travel Food Services and Thums Up activate airport dining spaces with a cricket-themed promotion timed around the ICC Men’s T20 World Cup.
According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.
Naomi Michael joins from Omnicom and IPG where she held regional marketing and communications roles.
For brands chasing real cultural gravity, the question isn't which event to sponsor. It's whether you understand where the energy actually lives.
Indian auto advertising once moved cars off lots purely through storytelling. Is it forgetting its legacy?
EXCLUSIVE: After pausing acquisitions for 18 months, the Dutch agency leans on its 200-partner ownership model to prioritise client value over headline growth metrics.
From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.
Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.
From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.
The insurer marks its milestone year with a hyperlocal outdoor and social campaign rooted in evolving urban memories.
Fintech brand deepens merchant and consumer engagement through campaign-led rewards and exclusive Rohit Sharma meet-and-greet.
Insurer rolls out integrated ‘Chuniye Bharosa, Apno Sa’ platform across media, positioning health cover as an everyday act of family care.
IICT formalises cross-state industry alliance at GAFX 2026 to strengthen skilling, incubation and research across India’s AVGC-XR sector.
Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.
The ecommerce group strengthens its senior leadership with new appointments across supply chain and corporate communications functions.
The B2B digital agency expands its integrated model with a dedicated brand and creative division to align strategy, performance and design.
Prior to this, Plum spent 21 years at Publicis Media, last serving as chief growth and operating officer for Starcom Worldwide.
How real-time consumer intelligence is transforming brand communication and advertising ROI
The independent agency will establish a cross-functional team to work with Zoom.
Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.
Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
A science-led awareness push swaps blame for empathy, urging doctor consultations while navigating India’s tight pharma advertising codes.
The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.
According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.
Bajaj Auto, in collaboration with VDO.AI and Dentsu India, launches a Dynamic Creative Optimisation-led CTV campaign to engage premium motorcycle buyers.
Coca-Cola India launches the energy drink Pro with a hand-drawn anime film, signalling a Gen-Z play rooted in speed, reflex and cultural remix.
For Rabi 2025‑26, SBI General Insurance participates in ‘Meri Policy Mere Haath’ to distribute crop insurance policies directly to farmers.
Eros Innovation introduces Large Cultural Voice Models and PersonaAI, a multilingual voice AI platform preserving cultural nuance and identity across Indian languages.
The global sports and entertainment brands expand their collaboration into a season-long platform spanning content, retail and fan experiences.