Weekend Wrap: 6 January 2017

American Tourister gets Virat Kohli as brand ambassador 

 

American Tourister has roped in Virat Kohli as its brand ambassador. A campaign featuring the cricketer will rolled out by March across India, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Pakistan, Bangladesh and Sri Lanka, informed a statement.

 

Dentsu Impact ropes in Swati Ratnakar

 

Dentsu Impact has appointed Swati Ratnakar as vice president-planning to lead content and strategy on its digital mandate for Maruti Suzuki. She will report to Kartikeya Srivastava, senior VP and head – strategy, digital and CRM. In a career spanning 12 years, she has also worked with India Today Group, DDB, Weber Shandwick and Contract. 

 

Tata Motors appoints Akshay Kumar 

 

Tata Motors has announced the appointment of Bollywood star Akshay Kumar as brand ambassador for its commercial vehicle business unit. A campaign featuring the star has been rolled out, which has been conceptualised by Rediffusion Y&R.

 

 

 

Shop CJ appoints MSLGroup, Team Pumpkin

 

Shop CJ has appointed MSLGroup to handle its public relations and media communications mandate and Team Pumpkin its digital marketing mandate. Both the appointments were made following multi-agency pitches. Shop CJ is 24x7 home shopping channel.