Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1-10 February 2017.
OPPO India
Shares: 27,922
Likes: 2,91,384
Cadbury Dairy Milk Silk
Shares: 20,499
Likes: 11,35,121
Cadbury Dairy Milk Silk
Shares: 6,238
Likes: 1,58,861
Tripoto
Shares: 5,758
Likes: 12,203
Yamaha India
Shares: 3,429
Likes: 14,986
Joyalukkas India
Shares: 3,302
Likes: 81,241
SkyscannerIndia
Shares: 3,007
Likes: 1,17,604
Cadbury Dairy Milk India
Shares: 2,871
Likes: 3,92,978
MyNykaa
Shares: 2,602
Likes: 1,63,009
IndusInd Bank New
Shares: 2,530
Likes: 66,355
OPPO India
Shares: 2,498
Likes: 6,50,641
Cadbury Five Star
Shares: 2,458
Likes: 9,98,223
KFC
Shares: 2,371
Likes: 3,07,247
OPPO India
Shares: 2,276
Likes: 10,01,196
Bajaj Pulsar
Shares: 2,208
Likes: 62,225
Forevermark
Shares: 2,100
Likes: 1,47,584
Tata Motors
Shares: 1,972
Likes: 1,829
Caratlane.com
Shares: 1,818
Likes: 52,370
Caratlane.com
Shares: 1,778
Likes: 99,952
OPPO India
Shares: 1,740
Likes: 6,61,582
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