Uncensored cut: Prasoon Joshi to be the next Indian Censor Board Chief (updated)

Mc Cann Worldgroup's APAC chairman and India chairman and CCO, Prasoon Joshi has been chosen to head the Central Board for Film Certification (CBFC). The Censor Board, as the organisation is popularly known, caters to the world's largest market for producing feature films, in Hindi and other Indian languages.

 

Under Joshi, McCann Worldgroup has seen several moments under the sun, with the latest being at Cannes Lions in July this year, when the Indian operations led from the front on day one of the festival, bagging several metals for its work with the Government of Afghanistan in child care.  

 

In the past, Joshi's campaign for HappyDent gum, "The HappyDent Palace," was ranked as one of the "Top 20 Campaigns of the 21st Century" by The Gunn Report. He has created defining work for mainstream brands such as Reckitt Benckiser, Coca Cola, MasterCard, J&J, Perfetti, Nestlé, GM, MetLife, Pears and Star TV; regional and national campaigns for NDTV, Dabur and Britannia; and socially relevant campaigns for causes that included malnutrition, polio eradication, women's empowerment and the Clean India Mission (Swacch Bharat Mission). 

 

He has also played a part in the election campaign of political party, BJP, which led to the election of PM Modi.

 

Joshi is widely respected for his contribution to popular culture and in framing public consciousness in India through his work and content creation across advertising, poetry, songwriting and cinema. He was honored with the Padma Shri Award by the Indian Government, one of the highest civilian honors in the country.