Advertising
Campaign India Team
Jan 02, 2024

Rapid fire with Nisha Singhania

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

Rapid fire with Nisha Singhania

Campaign India's year-ender series continues with Nisha Singhania, managing partner and CEO, Infectious Advertising.

 

This year we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Singhania's take on it:

Data or gut: First data then gut. 
 
AI a boon or bane: Boon if you embrace it and use it well. 
 
A gift you want from Santa: Some big new biz wins in Q4 so next year targets can be more ambitious 
 
One piece of professional advice you would give to your past self at the beginning of 2023: Changes begets change. Keep calm and carry on.
 
The most valuable lesson you learned from a professional failure this year: Reiterated my belief in the power of saying no.
 
If your new year resolution had a tagline for 2024, what would it be? Open happiness.
 

Also read:

 

Rapid fire with Sony's Neville Bastawalla

 

Rapid fire with FCB's Rohan Mehta

 

Rapid fire with Ogilvy's Kainaz Karmakar

 

Rapid fire with Harmeet Singh

 

Rapid fire with Zee's Mona Jain

 

Rapid fire with Devaiah Bopanna

 

Rapid fire with Saurabh Srivastava

 

Rapid fire with Titus Upputuru

 

Rapid fire with Nisha Narayanan

 

Rapid fire with GQ's Che Kurrien

 

Rapid fire with Sanjeev Jasani

 

Rapid fire with DDB Mudra's Rahul Mathew

 

Rapid fire with Kranti Gada

 

Rapid fire with Gautam Reghunath

 

Rapid fire with Ikea's Anna Ohlin

 

Rapid fire with Narayan Devanathan

 

Rapid fire with Atul Sharma

 

Rapid fire with Sambit Mohanty

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Bisleri India on the hunt for a new creative partner

4 Bisleri India on the hunt for a new creative partner

Jindal Steel celebrates the grit of India in new campaign

5 Jindal Steel celebrates the grit of India in new campaign

FCB India appoints Ashima Mehra as CEO

6 FCB India appoints Ashima Mehra as CEO

IndiGo Airlines opts for online creative pitch

7 IndiGo Airlines opts for online creative pitch

Times Power of Print throws down the gauntlet to ad agencies

8 Times Power of Print throws down the gauntlet to ad agencies

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

9 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Is KFC set to part with Ogilvy India?

10 Is KFC set to part with Ogilvy India?

Related Articles

24 hours with... Nisha Singhania
Advertising
Aug 29, 2023
Campaign India Team

24 hours with... Nisha Singhania

Rapid fire with Sambit Mohanty
Advertising
Dec 27, 2023
Campaign India Team

Rapid fire with Sambit Mohanty

Rapid fire with Narayan Devanathan
Advertising
Dec 22, 2023
Campaign India Team

Rapid fire with Narayan Devanathan

Infectious Advertising bags Mindseed Preschools
Advertising
Mar 31, 2022
Campaign India Team

Infectious Advertising bags Mindseed Preschools

Just Published

Nespresso to launch in India by late 2024
Marketing
2 days ago
Campaign India Team

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Advertising
2 days ago
Joseph Arthur

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
Advertising
2 days ago
Gideon Spanier

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

Panasonic nurtures next generation of reporters in India with Kid Witness News
Media
2 days ago
Campaign India Team

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.