Opinion

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Blog from Busan: 'It’s only been work, work, work'
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7 hours ago

Blog from Busan: 'It’s only been work, work, work'

The author is on the jury at Ad Stars 2017 and shares his experience in South Korea so far

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Opinion: Why Nike displayed shoes in the form of a rose
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1 day ago

Opinion: Why Nike displayed shoes in the form of a rose

The author makes a compelling case for pursuing the discipline of semiotics

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Blog: Return of KBC - The charm endures
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2 days ago

Blog: Return of KBC - The charm endures

The story of how India's largest quiz show nearly started off without a title sponsor

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Blog: More fit-hits and less flip-flops
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Aug 16, 2017

Blog: More fit-hits and less flip-flops

Flip-flops are a raging hit globally. Can traditional Indian footwear makers take note of that?

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Blog: Remembering 'Mile sur mera tumhara', the song of united India
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Aug 14, 2017

Blog: Remembering 'Mile sur mera tumhara', the song of united India

Going down memory lane to remember the united India of the late-1980s

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Blog: Suits v/s shorts: The debate gets hotter!
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Aug 10, 2017

Blog: Suits v/s shorts: The debate gets hotter!

Reactions from Hemant Sachdev, Sangeeta Swamy, Abhijit Saxena, Gurpreet Singh Arora, Kanwarjeet Singh, Arunava (Joy) Sengupta, Adrian Mendonza, Geeta Rao, Aditya Sharma,

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Blog: Shorts Friday? Is it really cool biz?
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Aug 09, 2017

Blog: Shorts Friday? Is it really cool biz?

As the advertising business threatens to replace 'suits' with shorts, is it a wise decision?

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Opinion: “Heard of Service Recovery?...
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Aug 07, 2017

Opinion: “Heard of Service Recovery?...

...Listen to brands Amazon, Jet, Samsonite.”

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Opinion: Let’s walk the talk
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Aug 07, 2017

Opinion: Let’s walk the talk

Is the new found engagement with gender just a cosmetic commercial strategy to sell media and products or is there a general culture change in organisations?

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Blog: Brotherly love is now more sisterly love
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Aug 04, 2017

Blog: Brotherly love is now more sisterly love

Choose your sister or brother personality type from this lavish buffet of Raksha Bandhan advertising

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Blog: Push, pull or shove; it’s all brotherly love
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Aug 02, 2017

Blog: Push, pull or shove; it’s all brotherly love

If you are thinking about your sister or brother, this Raksha Bandhan special is exclusively for you

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Opinion: Domino's, don't count your chickens...
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Jul 31, 2017

Opinion: Domino's, don't count your chickens...

When marketing has takes leaps and giant strides, why are marketers still using a spray and pray attitude?

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First person: Shalom, Israel
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Jul 31, 2017

First person: Shalom, Israel

A first person account of the IAA India Chapter's CEO tour to Israel

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Dave Trott's blog: A map isn't real life
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Jul 31, 2017

Dave Trott's blog: A map isn't real life

The author suggests the right way for humans and technology to interact

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Blog: Kangana Ranaut has immense possibilities
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Jul 28, 2017

Blog: Kangana Ranaut has immense possibilities

The author believes it is time for marketers to wake up and take notice of the highly under-leveraged star

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Opinion: A bravery award for Red FM
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Jul 27, 2017

Opinion: A bravery award for Red FM

In a day and age when marketers kneel when asked to bend, the leadership at Red FM deserves a special mention

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AAAI: Lots of 'Chinta' on Tara Sinha
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Jul 21, 2017

AAAI: Lots of 'Chinta' on Tara Sinha

Chintamani Rao responds to Sandeep Goyal's blog on Tara Sinha deserving the AAAI Lifetime Achievement Award

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Opinion: Could Kangana Ranaut hurt your brand…
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Jul 19, 2017

Opinion: Could Kangana Ranaut hurt your brand…

…even if you did not endorse the views of Karan Johar and company?

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Opinion: I hate you Cannes Lions International Festival of Creativity
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Jul 13, 2017

Opinion: I hate you Cannes Lions International Festival of Creativity

India’s representative at the Print Young Lions shares how simplicity was her biggest lesson from Cannes Lions 2017

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The Old Order Changeth: Overflow of nostalgia on Horlicks
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Jul 13, 2017

The Old Order Changeth: Overflow of nostalgia on Horlicks

DK Bose, Nellai Thiruambalam and Rajive Chandra react to Sandeep Goyal's opinion piece on the news of Horlicks moving from JWT to FCB

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