Opinion

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Opinion: Cannes Lions, are you worth it?
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Jun 21, 2017

Opinion: Cannes Lions, are you worth it?

In an era when everybody talks about ROI in advertising, an ad man wonders aloud about the ROI on advertising's brightest metal

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Letter from Cannes: The young and the veterans
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Jun 19, 2017

Letter from Cannes: The young and the veterans

A first timer's impression of the Cannes Lions Festival of Creativity

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Opinion: Idea is to an agency, what breathing is to a human being
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Jun 12, 2017

Opinion: Idea is to an agency, what breathing is to a human being

'Staying tuned is the name of the game' according to the author

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Opinion: Masculinity in Advertising
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Jun 06, 2017

Opinion: Masculinity in Advertising

Tracing the evolution of masculinity in Indian advertising

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Opinion: Riding the crest
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May 30, 2017

Opinion: Riding the crest

On the eve of the Campaign India Digital Crest Awards 2017, a few stray thoughts and a few general observations on the work that was entered at this year’s edition

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Opinion: To curry a flavour
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May 22, 2017

Opinion: To curry a flavour

It's time to reboot the curry category and change the grime, grease and gluten perception

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Opinion: Branding by accident
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May 17, 2017

Opinion: Branding by accident

Everyone knows that misplaced ads can be counter productive. Still, why are so many examples showing up?

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Opinion: The perplexing case of the T-shaped consumer
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May 10, 2017

Opinion: The perplexing case of the T-shaped consumer

Decoding why start-up brands occupy a disproportionate amount of consumer mindspace

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Dave Trott's blog: A load of bull
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May 08, 2017

Dave Trott's blog: A load of bull

The author explains why Arturo Di Modica, the artist behind the 'bull' on Wall Street, hates the recently installed 'Fearless Girl' bronze statue

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Opinion: Don't let media's rigour allow you to pass up opportunities
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May 04, 2017

Opinion: Don't let media's rigour allow you to pass up opportunities

There needs to be a balance between following the rules, justifying actions on the basis of data, and taking a leap into the unknown.

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Opinion: Shaping the digital culture in India
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May 03, 2017

Opinion: Shaping the digital culture in India

Culture is an important variable in understanding how to design websites

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Opinion: Those were the days
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May 02, 2017

Opinion: Those were the days

In Greek, 'nostalgia' is the suffering caused by an unappeased yearning to return. This writer has been experiencing some of that over the extended weekend.

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Opinion: Slumdogs and their pedigree
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Apr 25, 2017

Opinion: Slumdogs and their pedigree

Every time this writer visited slum pockets, their evolving consumer behaviour has never failed to surprise him

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Dave Trott's blog: Have it crop up as an opportunity
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Apr 18, 2017

Dave Trott's blog: Have it crop up as an opportunity

The author explains how Theodore Roosevelt's team got a photographer to pay for a picture, they would have to purchase for $3 million

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Opinion: Goafest 2017, the world’s largest democracy for ad agencies
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Apr 10, 2017

Opinion: Goafest 2017, the world’s largest democracy for ad agencies

The rise of the younger agencies at Goafest 2017 is the high point of this year's festival

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Opinion: A fairness tale ending?
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Apr 05, 2017

Opinion: A fairness tale ending?

Fairness creams are in the news for all the wrong reasons. Is this time for India to re-evaluate its bias towards fair skin?

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Opinion: Driving in Mumbai and saving us from ourselves
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Mar 30, 2017

Opinion: Driving in Mumbai and saving us from ourselves

A planner analyses the road rage syndrome

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Opinion: Why Durex should have got into denim
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Mar 27, 2017

Opinion: Why Durex should have got into denim

Durex killed the suspense over its new product launch last weekend. Here's what it could have been

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Opinion: Rise of D-babas!
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Mar 22, 2017

Opinion: Rise of D-babas!

More and more consumers are renouncing the digital life, albeit for a short period

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Opinion: An uber moment for Uber
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Mar 20, 2017

Opinion: An uber moment for Uber

Would last week's strike be a defining moment in the journey of Ola and Uber?