Highlights from Agnello and Nandini Dias' Silver Anniversary bash in Mumbai
BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
On the eve of Media360 India, we look at some key takeaways for India from the renowned Mary Meeker Report
Are we bold enough to experiment on traditional media, asks the author
Part two of our build-up to Media360 India. Shashi Sinha, CEO, IPG Mediabrands India presents his viewpoint
In his columns the author speaks about a million possibilities for marketing
Do five-seconder commercials work? In the fourth part of our series, two media professionals give their perspective
Do five-seconder commercials work? In the third part of our series, we bring you a perspective from two creative professionals
Do clients think that the future is in five-second commercials? We get two interesting perspectives.
The author lays down reasons why we should see more five-second ads on television
Does the marketer at HUL have a Jekyll and Hyde persona?
The author examines how these firms are aggressively trying to find their own identity in the traditional industry environment
Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?
The elevation of an alcohol industry executive to lead the advertising regulator raises some questions
How brand Baba Ramdev stacks up in middle India and how some of India's best known TV shows were born
A first person account of the recently held AFAA Fast Track programme in Kuala Lumpur
A view from Dave Trott
India's first television-made guru is now the title sponsor of a television reality show. Smart strategy or money down the tube?
How the IPL game pans out from here for media and marketing.
The increase in the price of IPL will be good for the advertising business
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