Opinion

Premium
Blog: A toast to the 'royal' couple of Indian advertising
Premium
Oct 16, 2017

Blog: A toast to the 'royal' couple of Indian advertising

Highlights from Agnello and Nandini Dias' Silver Anniversary bash in Mumbai

Premium
Has branded content lost the plot?
Premium
Oct 11, 2017

Has branded content lost the plot?

BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.

Premium
Blog: Why the Mary Meeker Report is digital's bible
Premium
Oct 10, 2017

Blog: Why the Mary Meeker Report is digital's bible

On the eve of Media360 India, we look at some key takeaways for India from the renowned Mary Meeker Report

Premium
Babita's Blog: Breaking convention on tradition
Premium
Oct 09, 2017

Babita's Blog: Breaking convention on tradition

Are we bold enough to experiment on traditional media, asks the author

Premium
Indian media agencies can lead in the technology game
Premium
Oct 06, 2017

Indian media agencies can lead in the technology game

Part two of our build-up to Media360 India. Shashi Sinha, CEO, IPG Mediabrands India presents his viewpoint

Premium
Opinion: Rebooting amongst remakes and remixes
Premium
Oct 05, 2017

Opinion: Rebooting amongst remakes and remixes

In his columns the author speaks about a million possibilities for marketing

Premium
Blog: Five seconds! Oh no please give me some more...
Premium
Oct 05, 2017

Blog: Five seconds! Oh no please give me some more...

Do five-seconder commercials work? In the fourth part of our series, two media professionals give their perspective

Premium
Blog: Please don’t give me Five...
Premium
Oct 03, 2017

Blog: Please don’t give me Five...

Do five-seconder commercials work? In the third part of our series, we bring you a perspective from two creative professionals

Premium
Blog: Do five-seconders work? A perspective from clients
Premium
Oct 03, 2017

Blog: Do five-seconders work? A perspective from clients

Do clients think that the future is in five-second commercials? We get two interesting perspectives.

Premium
Blog: Is the five-second ad the future?
Premium
Sep 26, 2017

Blog: Is the five-second ad the future?

The author lays down reasons why we should see more five-second ads on television

Premium
Comment: Will the real Hindustan Unilever stand up?
Premium
Sep 25, 2017

Comment: Will the real Hindustan Unilever stand up?

Does the marketer at HUL have a Jekyll and Hyde persona?

Premium
Opinion: Confessions of a new age communication firm
Premium
Sep 21, 2017

Opinion: Confessions of a new age communication firm

The author examines how these firms are aggressively trying to find their own identity in the traditional industry environment

Premium
Chief ethical officer: Your next recruit?
Premium
Sep 20, 2017

Chief ethical officer: Your next recruit?

Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?

Premium
Comment: Will ASCI's fence eat the crops?
Premium
Sep 18, 2017

Comment: Will ASCI's fence eat the crops?

The elevation of an alcohol industry executive to lead the advertising regulator raises some questions

Premium
Blog: How some of India's best TV shows were born
Premium
Sep 18, 2017

Blog: How some of India's best TV shows were born

How brand Baba Ramdev stacks up in middle India and how some of India's best known TV shows were born

Premium
Blog: Take aways from the AFAA Fast Track
Premium
Sep 13, 2017

Blog: Take aways from the AFAA Fast Track

A first person account of the recently held AFAA Fast Track programme in Kuala Lumpur

Premium
Blog: Problems are there to be solved
Premium
Sep 12, 2017

Blog: Problems are there to be solved

A view from Dave Trott

Premium
Blog: Arre baba re! Baba Ramdev rocks on ‘Om Shanti Om’
Premium
Sep 12, 2017

Blog: Arre baba re! Baba Ramdev rocks on ‘Om Shanti Om’

India's first television-made guru is now the title sponsor of a television reality show. Smart strategy or money down the tube?

Premium
Blog: Will the winner's curse afflict Star?
Premium
Sep 05, 2017

Blog: Will the winner's curse afflict Star?

How the IPL game pans out from here for media and marketing.

Premium
Blog: Will cricket get more expensive?
Premium
Sep 04, 2017

Blog: Will cricket get more expensive?

The increase in the price of IPL will be good for the advertising business