Durex killed the suspense over its new product launch last weekend. Here's what it could have been
More and more consumers are renouncing the digital life, albeit for a short period
Would last week's strike be a defining moment in the journey of Ola and Uber?
The author explains why you can’t replace brains with technology with an example
A first person account and key takeaways from a regular at the Mobile World Congress
Gurmit Singh lists down some golden rules in marketing to the millennials
Traditional sports are on the wane. How did Kabaddi beat the trend?
It was a commonly held belief that god-men fulfill no useful economic function in the country. Today's breed of god-men who own well-known brands are turning that logic upside down
Is your brand wired up to deal with commuter troubles?
Starting with the business problem forces us to come at the situation out of a question rather than an answer, explains the author
Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.
A sneak preview into the findings of the client-agency relationship study
Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration
There are multiple hues in a client agency colour palette. The author analyses some of them
Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?
The author lists a few principles about the client-agency relationship
But you have to make sure your mnemonic can’t be changed into a better mnemonic by the competition, says the author
The first in a series of articles written by experts on managing client agency relationships
When boardrooms are at war, do brand custodians duck for cover?
There is a large vibrant community out there and some possibilities are still untapped
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