In part four of this series, the author says that today's brand fans are likely to recruit the future fans for the brand
This is part 3 of our series: '2017 in rear view, 2018 on the wind shield
When I speculate on the future of advertising, I see only an abyss populated entirely by accountants chasing last years' outstandings, says renowned strategy planner and consumer insights specialist, B Nary Narayanaswamy
The couple endorse ethnic wear brand Manyavar but wore Sabyasachi for the D-Day
In the first part of his series on ‘2017 – in the rear-view mirror | 2018 – on the windshield’, Sandeep Goyal invites young industry leaders, Ravpreet Ganesh and Rana Barua to write in their views
Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba
As 2017 draws to a close, is Indian advertising bringing back the good old days?
We ask industry leaders for a learning from 2017 and an expectation from 2018
The author brings out the importance of 'context' and explains how brands ignore that on digital
The writer looks at how artificial intelligence and machine learning will rule business in 2018 and lists down the hotshot companies to engage with in this space
It's time for the industry to regain its cultural significance, says the author
The author provides some tips that organisations could follow in their data journey
The author tells us why being everybody's second choice is not necessarily a bad thing
Can the latest Miss World title re-ignite sponsor interest in beauty pageants?
The author explains how the tone and voice used in customer service plays an important role
The author explains how the ‘Stray Bullet’ hit Indigo and besmirched its reputation
Dentsu Webchutney’s PG Aditya continues finding learnings for creatives at AdAsia 2017
Kiss films' co-founder and managing partner continues with his sketches for Campaign India
Dentsu Webchutney's PG Aditya decodes major takeaways for creatives from Ad Asia, Bali.
The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins