Opinion

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Opinion: Let’s start using the 'F word' in meetings
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3 days ago

Opinion: Let’s start using the 'F word' in meetings

No, not that one. 'Fame'. It shouldn't be a dirty word, writes the author

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Opinion: How adland can crack gender equality in 2017
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Jan 18, 2017

Opinion: How adland can crack gender equality in 2017

The ad industry is now collectively striving for gender equality, but we all have so much more to do to achieve it, says the author

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Opinion: 2017 must see a return to genuine creativity
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Jan 16, 2017

Opinion: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands, says the author

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Opinion: 2017 is gearing up to be chaotic and transformative for brands and agencies
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Jan 09, 2017

Opinion: 2017 is gearing up to be chaotic and transformative for brands and agencies

The author offers two suggestions for the year

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Opinion: Is your brand missing the opportunities unfolding in 2017?
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Jan 06, 2017

Opinion: Is your brand missing the opportunities unfolding in 2017?

The author lays down some trends that could trigger opportunities for your brand in an 'uncertain 2017'

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Dave Trott's blog: Winning by a whisker
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Jan 05, 2017

Dave Trott's blog: Winning by a whisker

The author brings out the importance of professionals listening to what ordinary people say

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Opinion: Crisis breeds plenty of opportunity
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Jan 05, 2017

Opinion: Crisis breeds plenty of opportunity

It’s time to get over debating traditional versus digital media and to get real about investing substantially in data capabilities.

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Opinion: The sad state of advertising agency morale
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Jan 04, 2017

Opinion: The sad state of advertising agency morale

The author describes the problem and offers 10 principles to improve it.

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Opinion: 'Look for the right partner in your client': Raj Kamble
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Jan 02, 2017

Opinion: 'Look for the right partner in your client': Raj Kamble

From questioning the real power of social media to engaging in cause marketing with real impact, the author lists four takeouts from 2016

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Rewind 2016: Kawal's blog: A planner’s travels
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Dec 29, 2016

Rewind 2016: Kawal's blog: A planner’s travels

The author reflects on journeys through curiosity, contemplation, and accidents; and their connections with big ideas

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Rewind 2016: Leadership lesson at Goafest, on what your troops expect
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Dec 29, 2016

Rewind 2016: Leadership lesson at Goafest, on what your troops expect

Raghu Rajan was a befitting finishing speaker; he inspired the audience, moved them to tears and left the stage to a standing ovation

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Rewind 2016: Positioning and differentiation: The Bajaj way
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Dec 29, 2016

Rewind 2016: Positioning and differentiation: The Bajaj way

The motorcycle major's MD Rajiv Bajaj explains the strategy behind the 'Invincible' new offering, V

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Rewind 2016: Opinion: The Crisis of Consistency
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Dec 29, 2016

Rewind 2016: Opinion: The Crisis of Consistency

The author recommends more than one position for Brandsutra 2.0

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Opinion: Dear adland, adieu for now
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Dec 28, 2016

Opinion: Dear adland, adieu for now

A note to express heartfelt gratitude and apologies where it is due, as I leave with fond memories

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Rewind 2016: Opinion: Rise of the f*** off fund
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Dec 27, 2016

Rewind 2016: Opinion: Rise of the f*** off fund

Gen Z will demand that their work is an opportunity for self-discovery and self-development, contends the author

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Dave Trott's blog: No grit, no pearl
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Dec 21, 2016

Dave Trott's blog: No grit, no pearl

The author counters the notion that advertising is a mutually exclusive choice between the rational and emotional

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Opinion: The Emotional Grand Prix
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Dec 19, 2016

Opinion: The Emotional Grand Prix

While clarifying that awards are important, the author says the effect of work on the people it touches is truly special.

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Opinion: We need to blend into the future with balance
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Dec 15, 2016

Opinion: We need to blend into the future with balance

The author peeks into subliminal changes and reflects on what 2017 holds for marketing

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Opinion: Keep shooting sacred cows: Tim Lefroy
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Dec 14, 2016

Opinion: Keep shooting sacred cows: Tim Lefroy

As he steps down as chief executive of Advertising Association, the author says industry's ability to adapt is its greatest strength

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Opinion: How storytelling defeated rationalism
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Dec 12, 2016

Opinion: How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism, says the author.