In an era when everybody talks about ROI in advertising, an ad man wonders aloud about the ROI on advertising's brightest metal
A first timer's impression of the Cannes Lions Festival of Creativity
'Staying tuned is the name of the game' according to the author
Tracing the evolution of masculinity in Indian advertising
On the eve of the Campaign India Digital Crest Awards 2017, a few stray thoughts and a few general observations on the work that was entered at this year’s edition
It's time to reboot the curry category and change the grime, grease and gluten perception
Everyone knows that misplaced ads can be counter productive. Still, why are so many examples showing up?
Decoding why start-up brands occupy a disproportionate amount of consumer mindspace
The author explains why Arturo Di Modica, the artist behind the 'bull' on Wall Street, hates the recently installed 'Fearless Girl' bronze statue
There needs to be a balance between following the rules, justifying actions on the basis of data, and taking a leap into the unknown.
Culture is an important variable in understanding how to design websites
In Greek, 'nostalgia' is the suffering caused by an unappeased yearning to return. This writer has been experiencing some of that over the extended weekend.
Every time this writer visited slum pockets, their evolving consumer behaviour has never failed to surprise him
The author explains how Theodore Roosevelt's team got a photographer to pay for a picture, they would have to purchase for $3 million
The rise of the younger agencies at Goafest 2017 is the high point of this year's festival
Fairness creams are in the news for all the wrong reasons. Is this time for India to re-evaluate its bias towards fair skin?
A planner analyses the road rage syndrome
Durex killed the suspense over its new product launch last weekend. Here's what it could have been
More and more consumers are renouncing the digital life, albeit for a short period
Would last week's strike be a defining moment in the journey of Ola and Uber?
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