The author is on the jury at Ad Stars 2017 and shares his experience in South Korea so far
The author makes a compelling case for pursuing the discipline of semiotics
The story of how India's largest quiz show nearly started off without a title sponsor
Flip-flops are a raging hit globally. Can traditional Indian footwear makers take note of that?
Going down memory lane to remember the united India of the late-1980s
Reactions from Hemant Sachdev, Sangeeta Swamy, Abhijit Saxena, Gurpreet Singh Arora, Kanwarjeet Singh, Arunava (Joy) Sengupta, Adrian Mendonza, Geeta Rao, Aditya Sharma,
As the advertising business threatens to replace 'suits' with shorts, is it a wise decision?
...Listen to brands Amazon, Jet, Samsonite.”
Is the new found engagement with gender just a cosmetic commercial strategy to sell media and products or is there a general culture change in organisations?
Choose your sister or brother personality type from this lavish buffet of Raksha Bandhan advertising
If you are thinking about your sister or brother, this Raksha Bandhan special is exclusively for you
When marketing has takes leaps and giant strides, why are marketers still using a spray and pray attitude?
A first person account of the IAA India Chapter's CEO tour to Israel
The author suggests the right way for humans and technology to interact
The author believes it is time for marketers to wake up and take notice of the highly under-leveraged star
In a day and age when marketers kneel when asked to bend, the leadership at Red FM deserves a special mention
Chintamani Rao responds to Sandeep Goyal's blog on Tara Sinha deserving the AAAI Lifetime Achievement Award
…even if you did not endorse the views of Karan Johar and company?
India’s representative at the Print Young Lions shares how simplicity was her biggest lesson from Cannes Lions 2017
DK Bose, Nellai Thiruambalam and Rajive Chandra react to Sandeep Goyal's opinion piece on the news of Horlicks moving from JWT to FCB
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