Opinion

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Dave Trott's blog: Solve the business problem
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3 days ago

Dave Trott's blog: Solve the business problem

Starting with the business problem forces us to come at the situation out of a question rather than an answer, explains the author

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Opinion: Forget content; convenience is king
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3 days ago

Opinion: Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Opinion: Humility scores the least in making a good client agency relationship
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3 days ago

Opinion: Humility scores the least in making a good client agency relationship

A sneak preview into the findings of the client-agency relationship study

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Opinion: From La La Land to La La Brand
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Feb 16, 2017

Opinion: From La La Land to La La Brand

Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration

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Opinion: Client-agency Valentines: a 4X4 drive
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Feb 16, 2017

Opinion: Client-agency Valentines: a 4X4 drive

There are multiple hues in a client agency colour palette. The author analyses some of them

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Opinion: Khoob jamegi jab mil baithenge do yaar....
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Feb 16, 2017

Opinion: Khoob jamegi jab mil baithenge do yaar....

Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?

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Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings
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Feb 15, 2017

Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings

The author lists a few principles about the client-agency relationship

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Dave Trott's blog: A good mnemonic always wins
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Feb 13, 2017

Dave Trott's blog: A good mnemonic always wins

But you have to make sure your mnemonic can’t be changed into a better mnemonic by the competition, says the author

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Opinion: Clients and Agencies: what’s love got to do with it?
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Feb 13, 2017

Opinion: Clients and Agencies: what’s love got to do with it?

The first in a series of articles written by experts on managing client agency relationships

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Opinion: Love in the times of war
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Feb 12, 2017

Opinion: Love in the times of war

When boardrooms are at war, do brand custodians duck for cover?

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Opinion: CMOs need to go take a walk
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Feb 08, 2017

Opinion: CMOs need to go take a walk

There is a large vibrant community out there and some possibilities are still untapped

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Opinion: Re-invent the creative act
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Feb 07, 2017

Opinion: Re-invent the creative act

Creativity should not be controlled but channelised, says the author

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Opinion: The Advertising Kurukshetra
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Feb 06, 2017

Opinion: The Advertising Kurukshetra

If you had to choose between the army and the general, whom would you pick?

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Dave Trott's blog: Programmatic myopia
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Feb 06, 2017

Dave Trott's blog: Programmatic myopia

The author welcomes readers to the world of big data and programmatic and explains how it's making us more ignorant

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Opinion: Marketing to forgetful people
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Jan 31, 2017

Opinion: Marketing to forgetful people

Ahead of elections in some parts of the country, the author explains what marketing can learn from the politicians

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Opinion: I Say India First
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Jan 30, 2017

Opinion: I Say India First

Brands made a beeline to flaunt their patriotic genes around Republic Day. Can everybody win?

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Dave Trott's blog: Data can't think
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Jan 27, 2017

Dave Trott's blog: Data can't think

The author explains how an agency with more data and technology does not guarantee a better result

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Opinion: I'm back, pitches! A mum returns to the ad industry
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Jan 27, 2017

Opinion: I'm back, pitches! A mum returns to the ad industry

Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.

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Opinion: Brands can learn from tales of the unexpected
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Jan 24, 2017

Opinion: Brands can learn from tales of the unexpected

Why do advertisers follow convention when the evidence shows the power of being distinctive, asks the author

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Opinion: Getting one with the customer
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Jan 23, 2017

Opinion: Getting one with the customer

How CMOs can accelerate their one-to-one marketing efforts