This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.
The author looks back at previous 'World Expos' and lists his expectations from the upcoming one
Will the Google Assistant help in an advertising pitch? The author takes a look at the possibilities with AI in advertising.
Brand Patanjali's ad spends seems to be waning. What's happening?
WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.
The author raises a toast to the legendary guitar brand, Gibson, that recently filed for bankruptcy
The Indian Government's decision to let corporates sponsor heritage spots is inviting a lot of comment. Our guest blogger deep dives into the debate to explore if there is a better way.
Celebrities being trolled on social media is nothing new. Will Pantene's new campaign featuring Priyanka Chopra change the tide?
The author has a solution to serve the wickedest of problems - a marriage of cultural inquiry and the design-oriented mind
A former investment banker is teaching marketers a lesson or two in experiential marketing
The CEO of PETA India responds on why it is important to keep the Pug out of advertising commercials
Some tips for brands using influencers
There is a blizzard of surrogate ads during the ongoing IPL tournament. Is the ASCI looking the other way?
The author states some of the venom surrounding Sir Martin Sorrell and predicts the future for some WPP agencies in India
The chief product officer of Mindshare South Asia shares his first experience of the Data Summit
Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become a such a dominant force in marketing communications.
The author, who's a lawyer by qualification, tears into PETA's offensive against Vodafone's pug
The author talks about a unique promotion that could give the print media a much needed booster shot
Brand Kapil Sharma is a bloated shadow of itself. What ails the brand and what went wrong?
BCCI might be laughing its way to the bank and Star comes out smiling. But what does it mean for the advertising business?
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