Opinion

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Blog: 2017 in the rear view mirror; 2018 in the windshield (Part 4)
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1 day ago

Blog: 2017 in the rear view mirror; 2018 in the windshield (Part 4)

In part four of this series, the author says that today's brand fans are likely to recruit the future fans for the brand

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Blog: Consumer connections from a telecom man's lens
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2 days ago

Blog: Consumer connections from a telecom man's lens

This is part 3 of our series: '2017 in rear view, 2018 on the wind shield

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Blog: Of rear-view mirrors and windshields - Part 2
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4 days ago

Blog: Of rear-view mirrors and windshields - Part 2

When I speculate on the future of advertising, I see only an abyss populated entirely by accountants chasing last years' outstandings, says renowned strategy planner and consumer insights specialist, B Nary Narayanaswamy

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#Virushka 2017: Well played Manyavar?
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4 days ago

#Virushka 2017: Well played Manyavar?

The couple endorse ethnic wear brand Manyavar but wore Sabyasachi for the D-Day

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Blog: 2017 – in the rear-view mirror; 2018 – on the windshield
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Dec 11, 2017

Blog: 2017 – in the rear-view mirror; 2018 – on the windshield

In the first part of his series on ‘2017 – in the rear-view mirror | 2018 – on the windshield’, Sandeep Goyal invites young industry leaders, Ravpreet Ganesh and Rana Barua to write in their views

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Opinion: The never-go aspect of the Indigo incident
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Dec 08, 2017

Opinion: The never-go aspect of the Indigo incident

Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba

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Comment: Is the full service agency coming back?
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Dec 07, 2017

Comment: Is the full service agency coming back?

As 2017 draws to a close, is Indian advertising bringing back the good old days?

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'Viral products to replace viral content': Kawal Shoor
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Dec 06, 2017

'Viral products to replace viral content': Kawal Shoor

We ask industry leaders for a learning from 2017 and an expectation from 2018

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Dave Trott's blog: Targeting versus signalling
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Dec 05, 2017

Dave Trott's blog: Targeting versus signalling

The author brings out the importance of 'context' and explains how brands ignore that on digital

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Blog: AI companies to watch out for in 2018
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Dec 01, 2017

Blog: AI companies to watch out for in 2018

The writer looks at how artificial intelligence and machine learning will rule business in 2018 and lists down the hotshot companies to engage with in this space

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Opinion: Why it's time for less bullshit and more build shit
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Nov 29, 2017

Opinion: Why it's time for less bullshit and more build shit

It's time for the industry to regain its cultural significance, says the author

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Opinion: Data diary, the road ahead
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Nov 27, 2017

Opinion: Data diary, the road ahead

The author provides some tips that organisations could follow in their data journey

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Dave Trott's blog: The Budweiser Principle
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Nov 27, 2017

Dave Trott's blog: The Budweiser Principle

The author tells us why being everybody's second choice is not necessarily a bad thing

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Blog: Why Manushi Chhillar’s Miss World Crown should mean more to us
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Nov 24, 2017

Blog: Why Manushi Chhillar’s Miss World Crown should mean more to us

Can the latest Miss World title re-ignite sponsor interest in beauty pageants?

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Opinion: Teaching customer service to walk in cargo pants
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Nov 20, 2017

Opinion: Teaching customer service to walk in cargo pants

The author explains how the tone and voice used in customer service plays an important role

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Blog: Indigo to Indigoon! 6E is not sexy
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Nov 14, 2017

Blog: Indigo to Indigoon! 6E is not sexy

The author explains how the ‘Stray Bullet’ hit Indigo and besmirched its reputation

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AdAsia 2017: Surprise, surprise
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Nov 10, 2017

AdAsia 2017: Surprise, surprise

Dentsu Webchutney’s PG Aditya continues finding learnings for creatives at AdAsia 2017

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Weekend Laugh: Producer's Diary by Dalbir Singh
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Nov 10, 2017

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches for Campaign India

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New perspective in old bottle: Day 1 @ Ad Asia
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Nov 09, 2017

New perspective in old bottle: Day 1 @ Ad Asia

Dentsu Webchutney's PG Aditya decodes major takeaways for creatives from Ad Asia, Bali.

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Babita's blog: 'Advertising Pride'
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Nov 08, 2017

Babita's blog: 'Advertising Pride'

The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going

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