Opinion

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Opinion: Why Durex should have got into denim
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3 days ago

Opinion: Why Durex should have got into denim

Durex killed the suspense over its new product launch last weekend. Here's what it could have been

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Opinion: Rise of D-babas!
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Mar 22, 2017

Opinion: Rise of D-babas!

More and more consumers are renouncing the digital life, albeit for a short period

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Opinion: An uber moment for Uber
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Mar 20, 2017

Opinion: An uber moment for Uber

Would last week's strike be a defining moment in the journey of Ola and Uber?

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Dave Trott's blog: Idiots' guide to technology
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Mar 20, 2017

Dave Trott's blog: Idiots' guide to technology

The author explains why you can’t replace brains with technology with an example

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Coming soon: The summer of content
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Mar 10, 2017

Coming soon: The summer of content

A first person account and key takeaways from a regular at the Mobile World Congress

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Among millennials, humour drives a 50 per cent lift in brand familiarity, says Yahoo India's MD
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Mar 07, 2017

Among millennials, humour drives a 50 per cent lift in brand familiarity, says Yahoo India's MD

Gurmit Singh lists down some golden rules in marketing to the millennials

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Opinion: Breaking tradition with kabaddi
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Mar 06, 2017

Opinion: Breaking tradition with kabaddi

Traditional sports are on the wane. How did Kabaddi beat the trend?

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Opinion: The baba entrepreneurs
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Mar 06, 2017

Opinion: The baba entrepreneurs

It was a commonly held belief that god-men fulfill no useful economic function in the country. Today's breed of god-men who own well-known brands are turning that logic upside down

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Opinion: A derailment and your brand
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Feb 27, 2017

Opinion: A derailment and your brand

Is your brand wired up to deal with commuter troubles?

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Dave Trott's blog: Solve the business problem
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Feb 20, 2017

Dave Trott's blog: Solve the business problem

Starting with the business problem forces us to come at the situation out of a question rather than an answer, explains the author

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Opinion: Forget content; convenience is king
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Feb 20, 2017

Opinion: Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Opinion: Humility scores the least in making a good client agency relationship
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Feb 20, 2017

Opinion: Humility scores the least in making a good client agency relationship

A sneak preview into the findings of the client-agency relationship study

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Opinion: From La La Land to La La Brand
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Feb 16, 2017

Opinion: From La La Land to La La Brand

Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration

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Opinion: Client-agency Valentines: a 4X4 drive
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Feb 16, 2017

Opinion: Client-agency Valentines: a 4X4 drive

There are multiple hues in a client agency colour palette. The author analyses some of them

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Opinion: Khoob jamegi jab mil baithenge do yaar....
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Feb 16, 2017

Opinion: Khoob jamegi jab mil baithenge do yaar....

Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?

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Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings
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Feb 15, 2017

Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings

The author lists a few principles about the client-agency relationship

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Dave Trott's blog: A good mnemonic always wins
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Feb 13, 2017

Dave Trott's blog: A good mnemonic always wins

But you have to make sure your mnemonic can’t be changed into a better mnemonic by the competition, says the author

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Opinion: Clients and Agencies: what’s love got to do with it?
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Feb 13, 2017

Opinion: Clients and Agencies: what’s love got to do with it?

The first in a series of articles written by experts on managing client agency relationships

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Opinion: Love in the times of war
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Feb 12, 2017

Opinion: Love in the times of war

When boardrooms are at war, do brand custodians duck for cover?

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Opinion: CMOs need to go take a walk
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Feb 08, 2017

Opinion: CMOs need to go take a walk

There is a large vibrant community out there and some possibilities are still untapped

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