No, not that one. 'Fame'. It shouldn't be a dirty word, writes the author
The ad industry is now collectively striving for gender equality, but we all have so much more to do to achieve it, says the author
Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands, says the author
The author offers two suggestions for the year
The author lays down some trends that could trigger opportunities for your brand in an 'uncertain 2017'
The author brings out the importance of professionals listening to what ordinary people say
It’s time to get over debating traditional versus digital media and to get real about investing substantially in data capabilities.
The author describes the problem and offers 10 principles to improve it.
From questioning the real power of social media to engaging in cause marketing with real impact, the author lists four takeouts from 2016
The author reflects on journeys through curiosity, contemplation, and accidents; and their connections with big ideas
Raghu Rajan was a befitting finishing speaker; he inspired the audience, moved them to tears and left the stage to a standing ovation
The motorcycle major's MD Rajiv Bajaj explains the strategy behind the 'Invincible' new offering, V
The author recommends more than one position for Brandsutra 2.0
A note to express heartfelt gratitude and apologies where it is due, as I leave with fond memories
Gen Z will demand that their work is an opportunity for self-discovery and self-development, contends the author
The author counters the notion that advertising is a mutually exclusive choice between the rational and emotional
While clarifying that awards are important, the author says the effect of work on the people it touches is truly special.
The author peeks into subliminal changes and reflects on what 2017 holds for marketing
As he steps down as chief executive of Advertising Association, the author says industry's ability to adapt is its greatest strength
After half-a-century, the necromancers have finally defeated rationalism, says the author.
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