Opinion

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Opinion: This IPL needs more pace!
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3 days ago

Opinion: This IPL needs more pace!

This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.

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Blog: Shah Rukh Khan hard sells Dubai 2020. Will you be there?
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May 15, 2018

Blog: Shah Rukh Khan hard sells Dubai 2020. Will you be there?

The author looks back at previous 'World Expos' and lists his expectations from the upcoming one

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“Hey Google… Write me an article on AI in advertising”
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May 11, 2018

“Hey Google… Write me an article on AI in advertising”

Will the Google Assistant help in an advertising pitch? The author takes a look at the possibilities with AI in advertising.

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Blog: Is brand Patanjali cooling?
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May 09, 2018

Blog: Is brand Patanjali cooling?

Brand Patanjali's ad spends seems to be waning. What's happening?

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Ramadan and the new generation of Muslim consumers
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May 07, 2018

Ramadan and the new generation of Muslim consumers

WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.

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Blog: An ode to a guitar gone bust
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May 04, 2018

Blog: An ode to a guitar gone bust

The author raises a toast to the legendary guitar brand, Gibson, that recently filed for bankruptcy

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Blog: The Red Fort sponsorship controversy
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Apr 30, 2018

Blog: The Red Fort sponsorship controversy

The Indian Government's decision to let corporates sponsor heritage spots is inviting a lot of comment. Our guest blogger deep dives into the debate to explore if there is a better way.

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Opinion: Will Priyanka Chopra's #GoGentle cool social media?
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Apr 26, 2018

Opinion: Will Priyanka Chopra's #GoGentle cool social media?

Celebrities being trolled on social media is nothing new. Will Pantene's new campaign featuring Priyanka Chopra change the tide?

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Opinion: Solving wicked problems of the future
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Apr 24, 2018

Opinion: Solving wicked problems of the future

The author has a solution to serve the wickedest of problems - a marriage of cultural inquiry and the design-oriented mind

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Blog: Savouring experiential marketing beyond the taste buds
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Apr 23, 2018

Blog: Savouring experiential marketing beyond the taste buds

A former investment banker is teaching marketers a lesson or two in experiential marketing

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PETA responds to Vodafone Pug row
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Apr 19, 2018

PETA responds to Vodafone Pug row

The CEO of PETA India responds on why it is important to keep the Pug out of advertising commercials

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Opinion: Drive ‘action’ not awareness through influencer engagement
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Apr 19, 2018

Opinion: Drive ‘action’ not awareness through influencer engagement

Some tips for brands using influencers

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Blog: Why is Abanti Sankaranarayanan sleeping?
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Apr 18, 2018

Blog: Why is Abanti Sankaranarayanan sleeping?

There is a blizzard of surrogate ads during the ongoing IPL tournament. Is the ASCI looking the other way?

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Blog: Sir Martin's exit - good or bad for WPP India?
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Apr 17, 2018

Blog: Sir Martin's exit - good or bad for WPP India?

The author states some of the venom surrounding Sir Martin Sorrell and predicts the future for some WPP agencies in India

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Exploring the many facets of data: Musings from I-Com @ San Sebastian
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Apr 16, 2018

Exploring the many facets of data: Musings from I-Com @ San Sebastian

The chief product officer of Mindshare South Asia shares his first experience of the Data Summit

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Sorrell departs WPP: how an outsider shaped the global ad industry
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Apr 15, 2018

Sorrell departs WPP: how an outsider shaped the global ad industry

Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become a such a dominant force in marketing communications.

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Counter Opinion: Why PETA is wrong about the Vodafone pug
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Apr 13, 2018

Counter Opinion: Why PETA is wrong about the Vodafone pug

The author, who's a lawyer by qualification, tears into PETA's offensive against Vodafone's pug

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View from Nepal: An innovation that packs a punch
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Apr 10, 2018

View from Nepal: An innovation that packs a punch

The author talks about a unique promotion that could give the print media a much needed booster shot

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Blog: Brand Kapil Sharma needs urgent help!
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Apr 09, 2018

Blog: Brand Kapil Sharma needs urgent help!

Brand Kapil Sharma is a bloated shadow of itself. What ails the brand and what went wrong?

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Blog: Star reaches for the stars with BCCI media rights
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Apr 05, 2018

Blog: Star reaches for the stars with BCCI media rights

BCCI might be laughing its way to the bank and Star comes out smiling. But what does it mean for the advertising business?

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