Marketing

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Available soon: valet parking for your phone
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4 days ago

Available soon: valet parking for your phone

Vodafone India's #LookUp initiative might soon find more takers in tea chains and ice-cream parlours

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India first: Why American Tourister hums an Indian tune
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Mar 22, 2017

India first: Why American Tourister hums an Indian tune

A look at how American Tourister is Indianising the backpack

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Now Virat Kohli's Tap Up challenge will visit the Mumbai local
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Mar 21, 2017

Now Virat Kohli's Tap Up challenge will visit the Mumbai local

American Tourister's backpack range is launching a large scale activation programme later this week

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A silent consumer revolution in the smaller metros
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Mar 20, 2017

A silent consumer revolution in the smaller metros

Over the next three years, it will reap rich dividends if marketers looked beyond the top ten metros

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The mantra called 'forget and borrow'
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Mar 17, 2017

The mantra called 'forget and borrow'

In the final part of this series, Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative speaks about how online media is exploring how it can use its readers to help other readers

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When high quality content ends up on the losing side
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Mar 15, 2017

When high quality content ends up on the losing side

A company with high quality content might actually lose to a connected platform says Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative

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Curiosity can give marketers nine lives: Harish Bhat
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Mar 15, 2017

Curiosity can give marketers nine lives: Harish Bhat

How to be curious and not get killed like the proverbial cat

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Only one in seven brands wins in FMCG, CII-Bain & Co.
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Mar 09, 2017

Only one in seven brands wins in FMCG, CII-Bain & Co.

Fifty percent of market leaders in consumer goods lost their share between 2014-16, CII-Bain & Company report

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ShopClues ropes in Harneet Singh to head marketing
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Mar 01, 2017

ShopClues ropes in Harneet Singh to head marketing

Joins post a stint at Zopper

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How Liverpool FC intends to extend its '12th man' to India
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Feb 27, 2017

How Liverpool FC intends to extend its '12th man' to India

Liverpool FC’s chief commercial officer and managing director, Billy Hogan explains how it’s reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…

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Bharti Airtel to acquire Telenor
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Feb 23, 2017

Bharti Airtel to acquire Telenor

Acquisition is subject to regulatory approvals

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Fiat Chrysler's Olivier François doesn't expect agencies to do his job
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Feb 22, 2017

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there," says the CMO

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Weekend Wrap: 17 February 2017
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Feb 17, 2017

Weekend Wrap: 17 February 2017

In the news: Lee Jeans, Lloyd Electric, My FM, CleverTap

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Valentine's Day: Are you in a relationship?
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Feb 14, 2017

Valentine's Day: Are you in a relationship?

This Valentine's Day, Campaign India launches a special series that will focus on Client-Agency relationships

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Hindustan Motors sells iconic Ambassador brand to Peugeot-Citroën
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Feb 13, 2017

Hindustan Motors sells iconic Ambassador brand to Peugeot-Citroën

Deal of Rs 80 crore part of a joint venture agreement between PSA Group and CK Birla Group.

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Why India lags in customer experience
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Feb 08, 2017

Why India lags in customer experience

Lack of budgets and increasing number of consumer touch points rank high among concerns in managing customer experience of Indians

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Tata is no longer a top 100 global brand: Brand Finance
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Feb 02, 2017

Tata is no longer a top 100 global brand: Brand Finance

Google dethrones Apple as the world's most valuable brand. Among Indian brands, Airtel, LIC, Infosys, Reliance Industries, Indian Oil and HCL Technologies were gainers, while SBI and L&T drop a few spots in the top 500

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Video to combat shorter attention spans : CII-KPMG report
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Jan 31, 2017

Video to combat shorter attention spans : CII-KPMG report

The CII Marketing summit charts the future for marketing in India

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Jishnu Sen joins Future Group; Devendra Chawla elevated
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Jan 23, 2017

Jishnu Sen joins Future Group; Devendra Chawla elevated

Sen moves from Essar to head marketing for the Future Retail; Chawla is CEO of Future Consumer

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Pick of the Week: 'Don't use your mobile while driving'
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Jan 20, 2017

Pick of the Week: 'Don't use your mobile while driving'

This innovative and effective message stands out