Marketing

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'Will Amazon kill the entire retail universe? Possibly.'
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Jul 14, 2017

'Will Amazon kill the entire retail universe? Possibly.'

Jez Frampton, the global head of brand consultancy, Interbrand discusses the future of consumer brands, the impact of technological, cultural and generational transition and the truth about valuation shopping

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Patanjali is among India's Most Influential Brands: Ipsos study
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Jul 11, 2017

Patanjali is among India's Most Influential Brands: Ipsos study

Indian homegrown brands race into the top 10 as research major Ipsos unveiled the findings of the Top 20 Most Influential Brands in India for 2016

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'When we do that, all boats will rise and life will be good’: Marc Pritchard, P&G
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Jul 04, 2017

'When we do that, all boats will rise and life will be good’: Marc Pritchard, P&G

Addressing a select group in the IAA Cabana at Cannes Lions, the chief brand officer of consumer goods giant, Procter & Gamble lays down some ground rules for raising marketing effectiveness and renews his appeal for transparency in the digital media

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J&J: Agencies still the better option over in-house capability
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Jul 03, 2017

J&J: Agencies still the better option over in-house capability

Global CMO Alison Lewis lists China and India as the two priority markets for growth

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Making sense of Vivo's Rs 2,199 crore bid for the IPL
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Jul 03, 2017

Making sense of Vivo's Rs 2,199 crore bid for the IPL

We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI

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Kedar Teny joins Sony Pictures Networks
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Jun 30, 2017

Kedar Teny joins Sony Pictures Networks

Was director, marketing and digital at McDonald's India (West & South) prior

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Cannes Lions 2017: The three things that keep Keith Weed up at night
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Jun 21, 2017

Cannes Lions 2017: The three things that keep Keith Weed up at night

The CMO of Unilever gave a wake up call to business on day five of the Cannes Lions festival

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Cannes Lions 2017: 'We have to give our people the chance to fail'
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Jun 19, 2017

Cannes Lions 2017: 'We have to give our people the chance to fail'

Tommy Hilfiger's chief brand officer, Avery Baker revealed a nine-step process brands can follow to stay relevant

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Asia's Top 1000 brands: Local versus global brands in India
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Jun 12, 2017

Asia's Top 1000 brands: Local versus global brands in India

We asked three in-market experts for their take on the prospects for local versus global brands in India.

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Asia's top 1000 brands: What’s unique to India’s consumer market
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Jun 12, 2017

Asia's top 1000 brands: What’s unique to India’s consumer market

We consulted market experts for their insights into Indian consumers.

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Asia's Top 1000 brands: India market snapshot: growing demand, rural transformation
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Jun 12, 2017

Asia's Top 1000 brands: India market snapshot: growing demand, rural transformation

Nielsen provides insight into India’s economic outlook and retail backdrop

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Nissan ropes in Hussein M Dajani as GM - digital marketing for AMI
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Jun 05, 2017

Nissan ropes in Hussein M Dajani as GM - digital marketing for AMI

Moves from Hug Digital where he was CCO

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Weekend Wrap: 2 June 2017
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Jun 02, 2017

Weekend Wrap: 2 June 2017

In the news: Vivo, Enormous Brands, ASCI, Prodigitz and A+E Networks | TV18

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Flipkart and Rivigo feature in Interbrand Global’s Breakthrough Brands
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May 23, 2017

Flipkart and Rivigo feature in Interbrand Global’s Breakthrough Brands

Interbrand has released their second annual ‘Breakthrough Brands’ to identify the next generation of world-changing brands

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Future Generali Life Insurance elevates Rakesh Wadhwa as CMO
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May 23, 2017

Future Generali Life Insurance elevates Rakesh Wadhwa as CMO

Will continue as EVP - strategy and special projects

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Asia's Top 1000 Brands 2017: Coming soon
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May 22, 2017

Asia's Top 1000 Brands 2017: Coming soon

Must-see brand ranking survey arrives in early June.

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GM to exit Indian market
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May 18, 2017

GM to exit Indian market

Chevrolet brand to be phased out by year-end; local manufacturing to continue for exports only.

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McLaren boss Zak Brown on the future of Formula 1
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May 18, 2017

McLaren boss Zak Brown on the future of Formula 1

The executive director and chairman of Mclaren Motorsport Network talks about how the sport needs to regain its entertainment appeal

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BTVi appoints Anuj Katiyar as marketing and research head
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May 17, 2017

BTVi appoints Anuj Katiyar as marketing and research head

Moves from Times Now where he was marketing head

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CMS Asia set for a grand opening
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May 02, 2017

CMS Asia set for a grand opening

Asia's largest content marketing summit begins in New Delhi tomorrow

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