The Cannes LionHeart is a honorary award for harnessing commercial brand power to make a positive difference to people or the planet
In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.
He moves from Ola
In this special series, CMOs use this platform to spark a discussion and provide thought leadership.
The agency's entry for Krispy won the accolade in the 'Data Creativity Awards'
Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL
Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian
The Yoga guru was on a roll at the inaugural session of the 2018 edition of the advertising festival, with his tirade against profiteering, pulling punches against MNCs and publicly announcing his strategic intent for Patanjali
This time an ad by consumer goods giant, Hindustan Unilever has been plagiarised by a Pakistani personal care brand
He returns to India after a stint at the headquarters of the auto giant
The technology companies tried pulling pranks on customers with 'Ola News Network' and an 'Anti Aging Ice-cream', while McDonald's offered users free fries for the year
The two brands leveraged the scandal and took to social media to release content around the ball tampering incident
Moves from Little Black Book India
A BBlunt commercial which has been copied frame to frame by a Pakistani beauty brand Olivia Intense is causing tension across the border
What do Indians forget the most? Which day was the most forgetful day in 2017? A study by cab aggregator Uber, based on user habits, throws up some interesting anecdotes.
The author prescribes five steps to measure ROI on non-digital advertising.
Prior to this she was the CMO at FreshMenu
Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.
Was VP and head of corporate marketing at HCL Technologies
Along with a limited edition Jane Walker brand, the company is taking the gender diversity cause in advertising by pledging to 'Free the Bid'
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