Jez Frampton, the global head of brand consultancy, Interbrand discusses the future of consumer brands, the impact of technological, cultural and generational transition and the truth about valuation shopping
Indian homegrown brands race into the top 10 as research major Ipsos unveiled the findings of the Top 20 Most Influential Brands in India for 2016
Addressing a select group in the IAA Cabana at Cannes Lions, the chief brand officer of consumer goods giant, Procter & Gamble lays down some ground rules for raising marketing effectiveness and renews his appeal for transparency in the digital media
Global CMO Alison Lewis lists China and India as the two priority markets for growth
We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI
Was director, marketing and digital at McDonald's India (West & South) prior
The CMO of Unilever gave a wake up call to business on day five of the Cannes Lions festival
Tommy Hilfiger's chief brand officer, Avery Baker revealed a nine-step process brands can follow to stay relevant
We asked three in-market experts for their take on the prospects for local versus global brands in India.
We consulted market experts for their insights into Indian consumers.
Nielsen provides insight into India’s economic outlook and retail backdrop
Moves from Hug Digital where he was CCO
In the news: Vivo, Enormous Brands, ASCI, Prodigitz and A+E Networks | TV18
Interbrand has released their second annual ‘Breakthrough Brands’ to identify the next generation of world-changing brands
Will continue as EVP - strategy and special projects
Must-see brand ranking survey arrives in early June.
Chevrolet brand to be phased out by year-end; local manufacturing to continue for exports only.
The executive director and chairman of Mclaren Motorsport Network talks about how the sport needs to regain its entertainment appeal
Moves from Times Now where he was marketing head
Asia's largest content marketing summit begins in New Delhi tomorrow
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