Marketing

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Milind Pingle joins Cargill Foods as director, sales and marketing
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4 days ago

Milind Pingle joins Cargill Foods as director, sales and marketing

Moves from BCCL where he was director response

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Weekend Wrap: 9 February
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Feb 08, 2018

Weekend Wrap: 9 February

In the news: Alchemist, ASCI, Creativeland Asia, DSport, Lux, RummyPassion, Wion

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Roku is India's most searched streaming device: Mobile Majority Trends report
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Feb 06, 2018

Roku is India's most searched streaming device: Mobile Majority Trends report

iPhone is the most searched smartphone and Alexa is ahead of Google Home among consumers searching for smart home gadgets by Indian consumers

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Vikrant Mudaliar joins Dream11 as CMO
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Feb 06, 2018

Vikrant Mudaliar joins Dream11 as CMO

Moves from Yatra.com

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The business relevance of diversity
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Feb 02, 2018

The business relevance of diversity

What are the challenges for a CMO when targetting a diverse market? A panel at the Marcus Evans CMO Excellence Forum 2018 dwelt upon this topic. Excerpts:

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Weekend Watch: Takeaways from the CMO workshop
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Feb 02, 2018

Weekend Watch: Takeaways from the CMO workshop

Some of the attendees to Campaign India's 'Stay Relevant, Stay Innovative' workshop share their learnings

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Candid Marketing appoints The New Business
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Jan 31, 2018

Candid Marketing appoints The New Business

The marketing and brand activation agency ties up with Shiv Sethuraman's recently launched venture for growth and business development

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‘We have seen travel, tourism and cultural messages transcending politics and political messages’: Brand USA
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Jan 29, 2018

‘We have seen travel, tourism and cultural messages transcending politics and political messages’: Brand USA

The CMO of Brand USA, Tom Garzilli speaks with Campaign India, about how tourism from South Asia is growing in the country irrespective of the political messages coming out

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APAC kids now have their own spending power
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Jan 23, 2018

APAC kids now have their own spending power

A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.

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Kamal Basu to move on from Volkswagen
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Jan 16, 2018

Kamal Basu to move on from Volkswagen

Had joined the company in 2015 as head of marketing

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Watch their weight, but eat it too: Godrej Food Trends 2018
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Jan 15, 2018

Watch their weight, but eat it too: Godrej Food Trends 2018

The recently unveiled food trends report has several takeaways for food marketers

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The next big things for brands in 2018, according to Audi's chief marketer
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Jan 08, 2018

The next big things for brands in 2018, according to Audi's chief marketer

Yes, digital is essential, but let's not forget that older channels can still have a vital part to play in the marketing mix

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Campaign's Secret Santa offer gets a huge response from the CMO fraternity
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Jan 08, 2018

Campaign's Secret Santa offer gets a huge response from the CMO fraternity

Senior marketing professionals across industries have joined the movement to stay relevant and stay innovative in 2018

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Sagar Kargutkar joins McDonald's West and South India as director - marketing and communications
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'It’s important to invest in yourself': Luis Garcia
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Dec 11, 2017

'It’s important to invest in yourself': Luis Garcia

The ex-Liverpool and FC Barcelona midfielder, explains how brand ambassadorship could be an insurance against bankruptcy

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'We are looking at an era of some spectacular stories that will find their feet'
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Dec 06, 2017

'We are looking at an era of some spectacular stories that will find their feet'

We ask industry leaders for a learning from 2017 and an expectation from 2018

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Cool Muslims wear The Modist on their sleeves
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Dec 01, 2017

Cool Muslims wear The Modist on their sleeves

This Eid we focus on tips for marketing to Muslim consumers

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The young and dissatisfied: Hansa Cequity report on CX
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Nov 30, 2017

The young and dissatisfied: Hansa Cequity report on CX

Are you geared up for the customer experience challenge in 2018 and beyond? Excerpts from a Hansa Cequity study

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Mastercard ropes in Manasi Narasimhan as VP - marketing and communications
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Nov 30, 2017

Mastercard ropes in Manasi Narasimhan as VP - marketing and communications

Was VP, strategic marketing for Godrej Industries prior

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Nov 27, 2017

"F1 takes the environmental challenge extremely seriously": Mark Gallagher

When everyone is busy debating about the new Formula 1 logo, Campaign India takes a look at the future of the sport.

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