Marketing

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Sanjay Tripathy to leave HDFC Life
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Apr 13, 2017

Sanjay Tripathy to leave HDFC Life

Mulling over next move currently, should announce it in a month

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‘Consumers reward you for speed’ : Lluis Ruiz Ribot, KFC
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Apr 11, 2017

‘Consumers reward you for speed’ : Lluis Ruiz Ribot, KFC

The CMO of KFC talks to us about some of the marketing initiatives being undertaken by the brand in India, why it’s focusing on chicken and more…

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Goafest 2017: Use the visual hammer, Laura Ries
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Apr 08, 2017

Goafest 2017: Use the visual hammer, Laura Ries

Laura Ries puts down some golden rules for branding in a cluttered environment

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Goafest 2017: Move over AR and VR; here comes MR
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Apr 07, 2017

Goafest 2017: Move over AR and VR; here comes MR

It's important to not do AR and VR as a gimmick, says Rod Findley of C2K

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Goafest 2017: Patanjali, India’s popular Ayurveda brand to take the world by storm
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Apr 06, 2017

Goafest 2017: Patanjali, India’s popular Ayurveda brand to take the world by storm

The Nagpur SEZ to make Patanjali products for the global market

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'Companies are trying to build their own view of the data': Wendy Hogan, Oracle
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Mar 29, 2017

'Companies are trying to build their own view of the data': Wendy Hogan, Oracle

What are the implications for the agency and media brands?

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Available soon: valet parking for your phone
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Mar 22, 2017

Available soon: valet parking for your phone

Vodafone India's #LookUp initiative might soon find more takers in tea chains and ice-cream parlours

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India first: Why American Tourister hums an Indian tune
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Mar 22, 2017

India first: Why American Tourister hums an Indian tune

A look at how American Tourister is Indianising the backpack

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Now Virat Kohli's Tap Up challenge will visit the Mumbai local
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Mar 21, 2017

Now Virat Kohli's Tap Up challenge will visit the Mumbai local

American Tourister's backpack range is launching a large scale activation programme later this week

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A silent consumer revolution in the smaller metros
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Mar 20, 2017

A silent consumer revolution in the smaller metros

Over the next three years, it will reap rich dividends if marketers looked beyond the top ten metros

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The mantra called 'forget and borrow'
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Mar 17, 2017

The mantra called 'forget and borrow'

In the final part of this series, Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative speaks about how online media is exploring how it can use its readers to help other readers

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When high quality content ends up on the losing side
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Mar 15, 2017

When high quality content ends up on the losing side

A company with high quality content might actually lose to a connected platform says Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative

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Curiosity can give marketers nine lives: Harish Bhat
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Mar 15, 2017

Curiosity can give marketers nine lives: Harish Bhat

How to be curious and not get killed like the proverbial cat

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Only one in seven brands wins in FMCG, CII-Bain & Co.
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Mar 09, 2017

Only one in seven brands wins in FMCG, CII-Bain & Co.

Fifty percent of market leaders in consumer goods lost their share between 2014-16, CII-Bain & Company report

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ShopClues ropes in Harneet Singh to head marketing
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Mar 01, 2017

ShopClues ropes in Harneet Singh to head marketing

Joins post a stint at Zopper

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How Liverpool FC intends to extend its '12th man' to India
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Feb 27, 2017

How Liverpool FC intends to extend its '12th man' to India

Liverpool FC’s chief commercial officer and managing director, Billy Hogan explains how it’s reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…

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Bharti Airtel to acquire Telenor
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Feb 23, 2017

Bharti Airtel to acquire Telenor

Acquisition is subject to regulatory approvals

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Fiat Chrysler's Olivier François doesn't expect agencies to do his job
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Feb 22, 2017

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there," says the CMO

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Weekend Wrap: 17 February 2017
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Feb 17, 2017

Weekend Wrap: 17 February 2017

In the news: Lee Jeans, Lloyd Electric, My FM, CleverTap

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Valentine's Day: Are you in a relationship?
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Feb 14, 2017

Valentine's Day: Are you in a relationship?

This Valentine's Day, Campaign India launches a special series that will focus on Client-Agency relationships

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