Moves from McCain Foods
A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.
After this year, 11.11 will replace Chinese New Year as the biggest date circled on the agency calendars.
We catch up with the two-time F1 world champion to learn more about ‘Brand Hakkinen’ and how he keeps that alive, along with his take on social media, the Indian Grand Prix and more…
At AdAsia 2017, David Coulthard demonstrated how a F1 driver could be equally effective endorsing other sports. This throwback stands out this week
The post lunch session between the F1 legend and the motor racing boss was a top draw on day one of the Ad Asia 2017 festival
Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.
Maruti has been the fastest growing brand in India for the second year in a row
He will continue to work with Airbnb on a consulting basis.
In the news: DDB Mudra, Fossil, Gulf Oil, Hyundai, I-COM, The Practice
Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products
Launches two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI
Mobile agency calls the allegations "unsubstantiated, completely without merit, and purposefully inflammatory".
In 2016 the top 50 Indian brands had declined by two per cent in cumulative value. In the latest edition, even as the top 50 brands increase value by 21 per cent, the Top 100 grow only at 8 per cent.
The Payback veteran has earlier worked with ICICI Bank and Eveready
Posterscope's Haresh Nayak has mentored the launch of the agency called CLab
And what marketers need to do about it
Former Micromax CMO will be responsible for implementing marketing strategies to drive greater growth
The top ten player influencers in the Premier League, ranked by We Are Social.
These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social.
Clubs are getting innovative with their use of social media this transfer window as they announce new signings. We analyse a few of them
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