Marketing

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Flipkart and Rivigo feature in Interbrand Global’s Breakthrough Brands
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4 days ago

Flipkart and Rivigo feature in Interbrand Global’s Breakthrough Brands

Interbrand has released their second annual ‘Breakthrough Brands’ to identify the next generation of world-changing brands

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Future Generali Life Insurance elevates Rakesh Wadhwa as CMO
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4 days ago

Future Generali Life Insurance elevates Rakesh Wadhwa as CMO

Will continue as EVP - strategy and special projects

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Asia's Top 1000 Brands 2017: Coming soon
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May 22, 2017

Asia's Top 1000 Brands 2017: Coming soon

Must-see brand ranking survey arrives in early June.

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GM to exit Indian market
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May 18, 2017

GM to exit Indian market

Chevrolet brand to be phased out by year-end; local manufacturing to continue for exports only.

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McLaren boss Zak Brown on the future of Formula 1
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May 18, 2017

McLaren boss Zak Brown on the future of Formula 1

The executive director and chairman of Mclaren Motorsport Network talks about how the sport needs to regain its entertainment appeal

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BTVi appoints Anuj Katiyar as marketing and research head
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May 17, 2017

BTVi appoints Anuj Katiyar as marketing and research head

Moves from Times Now where he was marketing head

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CMS Asia set for a grand opening
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May 02, 2017

CMS Asia set for a grand opening

Asia's largest content marketing summit begins in New Delhi tomorrow

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I-Com Global Summit 2017: How to champion native advertising
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Apr 27, 2017

I-Com Global Summit 2017: How to champion native advertising

Ilana Westerman and Keenan Timko in discussion with Guy Hearn on day four of the summit

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I-Com Global Summit 2017: 'The quality of location data is unreliable'
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Apr 27, 2017

I-Com Global Summit 2017: 'The quality of location data is unreliable'

On day four of the summit, a panel discussion on location based marketing

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Weekend Wrap: 28 April 2017
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Apr 27, 2017

Weekend Wrap: 28 April 2017

In the news: Baahubali, Nucleus PR, ZEE Latam, TataCliq.com

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I-Com Global Summit 2017: 'All data is marketing data'
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Apr 27, 2017

I-Com Global Summit 2017: 'All data is marketing data'

Michael Kaushansky of Havas Media lays down realities for organisations to work on if they want to be big data driven companies

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Sanjay Tripathy to leave HDFC Life
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Apr 13, 2017

Sanjay Tripathy to leave HDFC Life

Mulling over next move currently, should announce it in a month

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‘Consumers reward you for speed’ : Lluis Ruiz Ribot, KFC
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Apr 11, 2017

‘Consumers reward you for speed’ : Lluis Ruiz Ribot, KFC

The CMO of KFC talks to us about some of the marketing initiatives being undertaken by the brand in India, why it’s focusing on chicken and more…

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Goafest 2017: Use the visual hammer, Laura Ries
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Apr 08, 2017

Goafest 2017: Use the visual hammer, Laura Ries

Laura Ries puts down some golden rules for branding in a cluttered environment

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Goafest 2017: Move over AR and VR; here comes MR
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Apr 07, 2017

Goafest 2017: Move over AR and VR; here comes MR

It's important to not do AR and VR as a gimmick, says Rod Findley of C2K

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Goafest 2017: Patanjali, India’s popular Ayurveda brand to take the world by storm
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Apr 06, 2017

Goafest 2017: Patanjali, India’s popular Ayurveda brand to take the world by storm

The Nagpur SEZ to make Patanjali products for the global market

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'Companies are trying to build their own view of the data': Wendy Hogan, Oracle
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Mar 29, 2017

'Companies are trying to build their own view of the data': Wendy Hogan, Oracle

What are the implications for the agency and media brands?

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Available soon: valet parking for your phone
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Mar 22, 2017

Available soon: valet parking for your phone

Vodafone India's #LookUp initiative might soon find more takers in tea chains and ice-cream parlours

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India first: Why American Tourister hums an Indian tune
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Mar 22, 2017

India first: Why American Tourister hums an Indian tune

A look at how American Tourister is Indianising the backpack

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Now Virat Kohli's Tap Up challenge will visit the Mumbai local
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Mar 21, 2017

Now Virat Kohli's Tap Up challenge will visit the Mumbai local

American Tourister's backpack range is launching a large scale activation programme later this week