Marketing

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Cannes Lions 2018: Unilever's Paul Polman wins the LionHeart award
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1 day ago

Cannes Lions 2018: Unilever's Paul Polman wins the LionHeart award

The Cannes LionHeart is a honorary award for harnessing commercial brand power to make a positive difference to people or the planet

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Bundesliga: Scout APAC fans with data, score with local content
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3 days ago

Bundesliga: Scout APAC fans with data, score with local content

In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.

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Mudit Shekhawat joins Yatra.com as CMO
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Apr 16, 2018

Mudit Shekhawat joins Yatra.com as CMO

He moves from Ola

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CMO Corner: Instant convenience is King
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Apr 11, 2018

CMO Corner: Instant convenience is King

In this special series, CMOs use this platform to spark a discussion and provide thought leadership.

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I-Com Global Summit 2018: Mindshare bags solitary Indian win
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Apr 11, 2018

I-Com Global Summit 2018: Mindshare bags solitary Indian win

The agency's entry for Krispy won the accolade in the 'Data Creativity Awards'

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I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
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Apr 10, 2018

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

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I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue
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Apr 10, 2018

I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue

Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian

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Baba Ramdev turns Goafest 2018 on its head
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Apr 05, 2018

Baba Ramdev turns Goafest 2018 on its head

The Yoga guru was on a roll at the inaugural session of the 2018 edition of the advertising festival, with his tirade against profiteering, pulling punches against MNCs and publicly announcing his strategic intent for Patanjali

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Comment: More copycat Pakistan ads tumble out of the closet
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Apr 04, 2018

Comment: More copycat Pakistan ads tumble out of the closet

This time an ad by consumer goods giant, Hindustan Unilever has been plagiarised by a Pakistani personal care brand

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Volkswagen appoints Bishwajeet Samal as the head of marketing
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Apr 02, 2018

Volkswagen appoints Bishwajeet Samal as the head of marketing

He returns to India after a stint at the headquarters of the auto giant

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April Fool's Day: Ola, Uber, McDonald's battle it out
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Apr 02, 2018

April Fool's Day: Ola, Uber, McDonald's battle it out

The technology companies tried pulling pranks on customers with 'Ola News Network' and an 'Anti Aging Ice-cream', while McDonald's offered users free fries for the year

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#Sandpapergate: Air New Zealand, Manforce Condoms jump in
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Mar 29, 2018

#Sandpapergate: Air New Zealand, Manforce Condoms jump in

The two brands leveraged the scandal and took to social media to release content around the ball tampering incident

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Anshul Khandelwal joins Foodpanda as head of marketing
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Mar 27, 2018

Anshul Khandelwal joins Foodpanda as head of marketing

Moves from Little Black Book India

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India and Pakistan cross swords over a BBlunt commercial
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Mar 20, 2018

India and Pakistan cross swords over a BBlunt commercial

A BBlunt commercial which has been copied frame to frame by a Pakistani beauty brand Olivia Intense is causing tension across the border

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People from Bengaluru 'most forgetful': Uber study
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Mar 16, 2018

People from Bengaluru 'most forgetful': Uber study

What do Indians forget the most? Which day was the most forgetful day in 2017? A study by cab aggregator Uber, based on user habits, throws up some interesting anecdotes.

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Opinion: Traditional marketing in the digital age
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Mar 14, 2018

Opinion: Traditional marketing in the digital age

The author prescribes five steps to measure ROI on non-digital advertising.

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Bankbazaar.com hires Aparna Mahesh as CMO
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Mar 13, 2018

Bankbazaar.com hires Aparna Mahesh as CMO

Prior to this she was the CMO at FreshMenu

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Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources
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Mar 07, 2018

Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources

Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.

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Apurva Chamaria quits HCL to join RateGain as chief revenue officer
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Mar 05, 2018

Apurva Chamaria quits HCL to join RateGain as chief revenue officer

Was VP and head of corporate marketing at HCL Technologies

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Diageo 'Frees the Bid'; introduces Jane Walker
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Feb 27, 2018

Diageo 'Frees the Bid'; introduces Jane Walker

Along with a limited edition Jane Walker brand, the company is taking the gender diversity cause in advertising by pledging to 'Free the Bid'

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