Marketing

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Fetch strikes back at Uber lawsuit and claims non-payment
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12 hours ago

Fetch strikes back at Uber lawsuit and claims non-payment

Mobile agency calls the allegations "unsubstantiated, completely without merit, and purposefully inflammatory".

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India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017
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Sep 14, 2017

India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017

In 2016 the top 50 Indian brands had declined by two per cent in cumulative value. In the latest edition, even as the top 50 brands increase value by 21 per cent, the Top 100 grow only at 8 per cent.

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Ramakant Khandelwal made Payback India's CMO
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Sep 12, 2017

Ramakant Khandelwal made Payback India's CMO

The Payback veteran has earlier worked with ICICI Bank and Eveready

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DAN rolls out data-driven celebrity endorsement and sports marketing agency
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Sep 06, 2017

DAN rolls out data-driven celebrity endorsement and sports marketing agency

Posterscope's Haresh Nayak has mentored the launch of the agency called CLab

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The Tinder effect on brands
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Sep 01, 2017

The Tinder effect on brands

And what marketers need to do about it

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Grohe ropes in Shubhajit Sen as its country general manager
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Aug 22, 2017

Grohe ropes in Shubhajit Sen as its country general manager

Former Micromax CMO will be responsible for implementing marketing strategies to drive greater growth

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Trending on and off the turf: how Premier League players are boosting their social media reach
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Aug 22, 2017

Trending on and off the turf: how Premier League players are boosting their social media reach

The top ten player influencers in the Premier League, ranked by We Are Social.

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Who is winning the Premier League on social media?
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Aug 21, 2017

Who is winning the Premier League on social media?

These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social.

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Kidnapping, a video game, WhatsApp… What’s next for football clubs?
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Aug 08, 2017

Kidnapping, a video game, WhatsApp… What’s next for football clubs?

Clubs are getting innovative with their use of social media this transfer window as they announce new signings. We analyse a few of them

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Yes Bank partners with Eureka Mobile
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Aug 04, 2017

Yes Bank partners with Eureka Mobile

To deliver an m-commerce shopping experience in 14 seconds

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Devendra Chawla to join Walmart India as EVP and COO
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Aug 03, 2017

Devendra Chawla to join Walmart India as EVP and COO

Moves from Future Group where he was CEO of Future Consumer

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Why Target, Heineken and Allstate are betting big on the 'other football'
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Aug 03, 2017

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

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Ashok Venkatramani joins Chrome Data Analytics
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Jul 31, 2017

Ashok Venkatramani joins Chrome Data Analytics

He will be joining the company as a director

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Visa beefs up its marketing leadership
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Jul 31, 2017

Visa beefs up its marketing leadership

Both of them will be based in Mumbai

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Sanjay Gupta joins Uber to head marketing
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Jul 24, 2017

Sanjay Gupta joins Uber to head marketing

Moves from Urban Ladder where he was also CMO

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Comio appoints Sumit Sehgal as its CMO
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Jul 24, 2017

Comio appoints Sumit Sehgal as its CMO

Sehgal will lead the marketing mandate to build the Comio brand in India

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'Will Amazon kill the entire retail universe? Possibly.'
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Jul 14, 2017

'Will Amazon kill the entire retail universe? Possibly.'

Jez Frampton, the global head of brand consultancy, Interbrand discusses the future of consumer brands, the impact of technological, cultural and generational transition and the truth about valuation shopping

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Patanjali is among India's Most Influential Brands: Ipsos study
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Jul 11, 2017

Patanjali is among India's Most Influential Brands: Ipsos study

Indian homegrown brands race into the top 10 as research major Ipsos unveiled the findings of the Top 20 Most Influential Brands in India for 2016

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'When we do that, all boats will rise and life will be good’: Marc Pritchard, P&G
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Jul 04, 2017

'When we do that, all boats will rise and life will be good’: Marc Pritchard, P&G

Addressing a select group in the IAA Cabana at Cannes Lions, the chief brand officer of consumer goods giant, Procter & Gamble lays down some ground rules for raising marketing effectiveness and renews his appeal for transparency in the digital media

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J&J: Agencies still the better option over in-house capability
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Jul 03, 2017

J&J: Agencies still the better option over in-house capability

Global CMO Alison Lewis lists China and India as the two priority markets for growth

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