Marketing

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Bharti Airtel to acquire Telenor
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12 hours ago

Bharti Airtel to acquire Telenor

Acquisition is subject to regulatory approvals

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Fiat Chrysler's Olivier François doesn't expect agencies to do his job
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1 day ago

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there," says the CMO

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Weekend Wrap: 17 February 2017
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Feb 17, 2017

Weekend Wrap: 17 February 2017

In the news: Lee Jeans, Lloyd Electric, My FM, CleverTap

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Valentine's Day: Are you in a relationship?
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Feb 14, 2017

Valentine's Day: Are you in a relationship?

This Valentine's Day, Campaign India launches a special series that will focus on Client-Agency relationships

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Hindustan Motors sells iconic Ambassador brand to Peugeot-Citroën
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Feb 13, 2017

Hindustan Motors sells iconic Ambassador brand to Peugeot-Citroën

Deal of Rs 80 crore part of a joint venture agreement between PSA Group and CK Birla Group.

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Why India lags in customer experience
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Feb 08, 2017

Why India lags in customer experience

Lack of budgets and increasing number of consumer touch points rank high among concerns in managing customer experience of Indians

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Tata is no longer a top 100 global brand: Brand Finance
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Feb 02, 2017

Tata is no longer a top 100 global brand: Brand Finance

Google dethrones Apple as the world's most valuable brand. Among Indian brands, Airtel, LIC, Infosys, Reliance Industries, Indian Oil and HCL Technologies were gainers, while SBI and L&T drop a few spots in the top 500

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Video to combat shorter attention spans : CII-KPMG report
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Jan 31, 2017

Video to combat shorter attention spans : CII-KPMG report

The CII Marketing summit charts the future for marketing in India

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Jishnu Sen joins Future Group; Devendra Chawla elevated
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Jan 23, 2017

Jishnu Sen joins Future Group; Devendra Chawla elevated

Sen moves from Essar to head marketing for the Future Retail; Chawla is CEO of Future Consumer

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Pick of the Week: 'Don't use your mobile while driving'
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Jan 20, 2017

Pick of the Week: 'Don't use your mobile while driving'

This innovative and effective message stands out

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Raj Pudipeddi to join Airtel as director of consumer business and CMO
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Jan 18, 2017

Raj Pudipeddi to join Airtel as director of consumer business and CMO

Moves from P&G where he was VP for oral care in North America

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‘The idea of the sequel came from Bollywood’: Vivek Nayer
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Jan 17, 2017

‘The idea of the sequel came from Bollywood’: Vivek Nayer

The CMO of the automotive division of Mahindra & Mahindra explains why the brand decided to create a sequel to its 'Live Young, Live Free' campaign.

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Fabindia ropes in Karan Kumar to head brand and marketing
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Dhoni, Kohli part of London School of Marketing's world's most marketable athletes
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Sandip Tarkas leaves Future Group
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Jan 11, 2017

Sandip Tarkas leaves Future Group

To announce new venture in 'three months'

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Manav Sethi joins ALT Balaji as CMO
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Jan 10, 2017

Manav Sethi joins ALT Balaji as CMO

Moves from Getit Infomedia where he was group head for marketing and digital products

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Usha ropes in Jayati Singh as VP-marketing for two categories
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Year-ender: 'Donald Trump was the best marketer of 2016': Karan Sarin
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Dec 23, 2016

Year-ender: 'Donald Trump was the best marketer of 2016': Karan Sarin

We ask marketers for their stand-out moment of 2016, and a prediction for the year to come

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'There’s opportunity for other product segments and we are open to a lot of them': Xiaomi's Donovan Sung
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Dec 22, 2016

'There’s opportunity for other product segments and we are open to a lot of them': Xiaomi's Donovan Sung

Global director of product management and marketing explains the air purifier launch in India and offline retail approach in some markets

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Now, Tata Motors hits e-com highway with Hexa
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Dec 20, 2016

Now, Tata Motors hits e-com highway with Hexa

Will steer clear of footballer Lionel Messi for the SUV launch campaign