Marketing

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Chandrakant K joins Chevon Agrotech as head of sales and marketing
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The rise and rise of the influencer
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Nov 17, 2017

The rise and rise of the influencer

A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.

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Singles Day: 'Olympics of commerce' resets rules for agencies
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Nov 13, 2017

Singles Day: 'Olympics of commerce' resets rules for agencies

After this year, 11.11 will replace Chinese New Year as the biggest date circled on the agency calendars.

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‘Be connected. You never know what life brings you’: Mika Hakkinen
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Nov 13, 2017

‘Be connected. You never know what life brings you’: Mika Hakkinen

We catch up with the two-time F1 world champion to learn more about ‘Brand Hakkinen’ and how he keeps that alive, along with his take on social media, the Indian Grand Prix and more…

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Pick of the Week: When golf meets formula 1
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Nov 10, 2017

Pick of the Week: When golf meets formula 1

At AdAsia 2017, David Coulthard demonstrated how a F1 driver could be equally effective endorsing other sports. This throwback stands out this week

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AdAsia 2017: Where Mark Gallagher meets David Coulthard
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Nov 08, 2017

AdAsia 2017: Where Mark Gallagher meets David Coulthard

The post lunch session between the F1 legend and the motor racing boss was a top draw on day one of the Ad Asia 2017 festival

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P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal
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Nov 03, 2017

P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.

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Tata retains top spot but sees an erosion in brand value
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Nov 01, 2017

Tata retains top spot but sees an erosion in brand value

Maruti has been the fastest growing brand in India for the second year in a row

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Airbnb CMO Jonathan Mildenhall departs
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Oct 09, 2017

Airbnb CMO Jonathan Mildenhall departs

He will continue to work with Airbnb on a consulting basis.

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Weekend Wrap: 6 October 2017
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Oct 06, 2017

Weekend Wrap: 6 October 2017

In the news: DDB Mudra, Fossil, Gulf Oil, Hyundai, I-COM, The Practice

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Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products
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Oct 05, 2017

Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products

Launches two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI

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Fetch strikes back at Uber lawsuit and claims non-payment
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Sep 20, 2017

Fetch strikes back at Uber lawsuit and claims non-payment

Mobile agency calls the allegations "unsubstantiated, completely without merit, and purposefully inflammatory".

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India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017
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Sep 14, 2017

India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017

In 2016 the top 50 Indian brands had declined by two per cent in cumulative value. In the latest edition, even as the top 50 brands increase value by 21 per cent, the Top 100 grow only at 8 per cent.

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Ramakant Khandelwal made Payback India's CMO
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Sep 12, 2017

Ramakant Khandelwal made Payback India's CMO

The Payback veteran has earlier worked with ICICI Bank and Eveready

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DAN rolls out data-driven celebrity endorsement and sports marketing agency
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Sep 06, 2017

DAN rolls out data-driven celebrity endorsement and sports marketing agency

Posterscope's Haresh Nayak has mentored the launch of the agency called CLab

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The Tinder effect on brands
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Sep 01, 2017

The Tinder effect on brands

And what marketers need to do about it

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Grohe ropes in Shubhajit Sen as its country general manager
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Aug 22, 2017

Grohe ropes in Shubhajit Sen as its country general manager

Former Micromax CMO will be responsible for implementing marketing strategies to drive greater growth

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Trending on and off the turf: how Premier League players are boosting their social media reach
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Aug 22, 2017

Trending on and off the turf: how Premier League players are boosting their social media reach

The top ten player influencers in the Premier League, ranked by We Are Social.

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Who is winning the Premier League on social media?
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Aug 21, 2017

Who is winning the Premier League on social media?

These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social.

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Kidnapping, a video game, WhatsApp… What’s next for football clubs?
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Aug 08, 2017

Kidnapping, a video game, WhatsApp… What’s next for football clubs?

Clubs are getting innovative with their use of social media this transfer window as they announce new signings. We analyse a few of them

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