Marketing

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Pick of the Week: 'Don't use your mobile while driving'
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3 days ago

Pick of the Week: 'Don't use your mobile while driving'

This innovative and effective message stands out

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Raj Pudipeddi to join Airtel as director of consumer business and CMO
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4 days ago

Raj Pudipeddi to join Airtel as director of consumer business and CMO

Moves from P&G where he was VP for oral care in North America

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‘The idea of the sequel came from Bollywood’: Vivek Nayer
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Jan 17, 2017

‘The idea of the sequel came from Bollywood’: Vivek Nayer

The CMO of the automotive division of Mahindra & Mahindra explains why the brand decided to create a sequel to its 'Live Young, Live Free' campaign.

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Fabindia ropes in Karan Kumar to head brand and marketing
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Dhoni, Kohli part of London School of Marketing's world's most marketable athletes
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Sandip Tarkas leaves Future Group
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Jan 11, 2017

Sandip Tarkas leaves Future Group

To announce new venture in 'three months'

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Manav Sethi joins ALT Balaji as CMO
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Jan 10, 2017

Manav Sethi joins ALT Balaji as CMO

Moves from Getit Infomedia where he was group head for marketing and digital products

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Usha ropes in Jayati Singh as VP-marketing for two categories
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Year-ender: 'Donald Trump was the best marketer of 2016': Karan Sarin
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Dec 23, 2016

Year-ender: 'Donald Trump was the best marketer of 2016': Karan Sarin

We ask marketers for their stand-out moment of 2016, and a prediction for the year to come

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'There’s opportunity for other product segments and we are open to a lot of them': Xiaomi's Donovan Sung
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Dec 22, 2016

'There’s opportunity for other product segments and we are open to a lot of them': Xiaomi's Donovan Sung

Global director of product management and marketing explains the air purifier launch in India and offline retail approach in some markets

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Now, Tata Motors hits e-com highway with Hexa
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Dec 20, 2016

Now, Tata Motors hits e-com highway with Hexa

Will steer clear of footballer Lionel Messi for the SUV launch campaign

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TV offers better ROI than digital, says Coke marketing chief
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Dec 13, 2016

TV offers better ROI than digital, says Coke marketing chief

Speaking at an event, Marcos de Quinto said that efforts to make Coca-Cola a digital company are underway, but 'won't just put ads in social media'

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Opinion: In an age of Brexit and Trump, marketers must always consider the alternative
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Dec 07, 2016

Opinion: In an age of Brexit and Trump, marketers must always consider the alternative

Brexit. Trump. Shocking outcomes or ones we just hadn't considered? Head down to your coffee shop and discover other ways of thinking, says the author

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RaymondNext tests e-com waters, woos buyers with 'Occasions'
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Nov 28, 2016

RaymondNext tests e-com waters, woos buyers with 'Occasions'

Digital head Uma Talreja explains launch of e-com portal for group's ready-to-wear brands

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Credit card purchases will go up with digital penetration, says Mastercard’s Parag Bhatnagar
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Nov 17, 2016

Credit card purchases will go up with digital penetration, says Mastercard’s Parag Bhatnagar

The VP of marketing for South Asia discusses core audience, manifestations of the 'priceless' proposition and collaborative campaigns

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Korea influence scandal: Cheil sports-marketing office raided
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Nov 16, 2016

Korea influence scandal: Cheil sports-marketing office raided

Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.

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Brands look to cash in on currency note withdrawal
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Nov 09, 2016

Brands look to cash in on currency note withdrawal

A few real-time reactions that caught our attention

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Pick of the Week: Pepperfry's plant-able coasters
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Nov 04, 2016

Pick of the Week: Pepperfry's plant-able coasters

Every gift is special, but this thoughtful gem stood out

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‘We have a responsibility to promote sports in India’: Abhishek Ganguly, Puma
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Oct 27, 2016

‘We have a responsibility to promote sports in India’: Abhishek Ganguly, Puma

The MD spoke with Campaign India on the sidelines of an event featuring former French footballer Thierry Henry in Mumbai

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Brand Kohli and Brand Dhoni: The Unfolding Story
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Oct 24, 2016

Brand Kohli and Brand Dhoni: The Unfolding Story

Who is the bigger brand today and who is bigger for brands?