News
Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role
Two boards become one as supervisory and management boards merge.
24 hours with...Prateek Sethi
Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.
BEI Confluence takes on new clients, bolsters leadership
The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.
Leo Burnett Mumbai shakes up leadership to drive new growth initiatives
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.
Legacy media companies need to go where they haven’t gone before to survive: Accenture study
Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.
WPP's internal whistleblower reports rose by 64% in 2023
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
IIM Mumbai opens submissions for a new PR agency
The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.
Brand ambassador round-up: Week of 15 April
Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.
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Omnicom posts 4% organic growth in Q1, beats expectations
The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
Sustainable branding in the age of climate consciousness
There's nowhere to escape for brands when it comes to sustainability today, as the conscious consumer pushes organisations to do more and better. SRV Media's Vikram Kumar opines.
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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
Ministry of Road Transport & Highways calls for 360-degree creative pitch
The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.
Times Power of Print throws down the gauntlet to ad agencies
The work calls for entries for campaigns that will get more voters to the booths.
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Why does such a lack of transparency still exist in adtech?
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
Shah Rukh Khan delivers message of success with humility in latest Denver ad
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
IRDAI puts INR 30-crore media account on pitch
The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.
Big Brother is watching you: Audible stages 1984 takeover of The Guardian
George Orwell 'returns' to The Observer in new ad campaign.
Moves and wins roundup: Week of 15 April
Read all the latest news from the marcomms world including updates from Dentsu Creative, Leo Burnett India, L&K Saatchi & Saatchi, OML Entertainment, NIC Ice cream, Havas, Steve Priya and more, in our weekly round-up of people moves and account wins.
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