The account moves from WPP’s MEC, which has worked with Accenture since 1987.
'Clients are eager to know more about the black box of media trading incentives,' says the CEO and managing partner of Firm Decisions Global
Jasmin Sohrabji moves to a global leadership position.
Moves from Allied Media
Bhatnagar joins as SVP while Pachisia appointed VP
Account won post a multi-agency pitch
The hike in prices is to the tune of 8-10 per cent
Joins the agency from Carat
Shailendra Singh to continue as passive shareholder in Percept
Advertising revenues of the FTA genre set to double in a year’s time, but the genre could cannibalise subscription revenues
Also adds 'some of the brand's PR duties'
Former BBH top executive says the initiative will help Indians discover their national sexual identity
How Harvard Business School eased the tension between reach and engagement and what can media learn from it.
The first part of a special series with Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative
A first person account and key takeaways from a regular at the Mobile World Congress
"Mobile" is no longer about just the mobile phone and neither is Mobile World Congress, writes Manning Gottlieb OMD's head of mobile strategy, Matt Jones.
The newspaper that has been around for nearly 140 years promises more pages every week — dramatically on Sundays and fairly significantly on other days
The Future Adaptive Specialist Team (FAST) consults clients on data and data-led technologies
Ropes in RC Venkateish to 'work closely' with the channel
Atul Razdan and Sanil Suneja also roped in as programming and business head respectively
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