Media

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Formula One seeks first global media agency
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1 day ago

Formula One seeks first global media agency

The idea is to grow the sport and recruit new fans across the world.

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Madison Media bags Viacom18's media duties
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2 days ago

Madison Media bags Viacom18's media duties

The account was won following a multi-agency pitch

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Blog: Aggressive action and existential risks - The Forrester 2018 Predictions
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4 days ago

Blog: Aggressive action and existential risks - The Forrester 2018 Predictions

The Forrester Report is a must-read-must-imbibe for all CMOs and their next in commands; also for their extended digital teams

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Nov 17, 2017

"There is still hope for brands in India": Maria Garrido

The global chief insights and analytics officer at Havas Group explained why brands need to be meaningful

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TMG launches global blockchain-based media agency
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Nov 16, 2017

TMG launches global blockchain-based media agency

Called Truth, it launches with offices in London, San Francisco, Singapore, Sydney and Auckland

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Meet the men who foretell the future of media: Majority Report 2030
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Nov 15, 2017

Meet the men who foretell the future of media: Majority Report 2030

AI is the new god and techno religion will change the world, say Kaleidoko's Jonathan Tavss and Dean Donaldson.

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Hotstar gets an evangelist in Punitha Arumugam
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Nov 14, 2017

Hotstar gets an evangelist in Punitha Arumugam

She intends to merge the scale of television with the audience understanding of digital media

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Rajiv Gopinath joins Starcom as chief client officer
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DB elevates Harrish M Bhatia as president of print media
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Nov 01, 2017

DB elevates Harrish M Bhatia as president of print media

Rahul Namjoshi to take over as head of My FM

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Comment: The contrasting approach of Punit Goenka's Zee
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Nov 01, 2017

Comment: The contrasting approach of Punit Goenka's Zee

When the burger wars are out in the open, the broadcasting business makes peace

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McDonald's kicks off global media review
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Oct 30, 2017

McDonald's kicks off global media review

Brand will reportedly select a number of local agencies.

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Havas Media bags Sterling Resorts integrated media duties
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Oct 17, 2017

Havas Media bags Sterling Resorts integrated media duties

The brand pioneered the concept of holiday ownership in India

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Media360 India: 'In 12 months, we are going to see a disruption on TV sets'
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Oct 16, 2017

Media360 India: 'In 12 months, we are going to see a disruption on TV sets'

Are you paying enough OTTention to a revolution that's happening in drawing rooms across the country?

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Media360 India: 'In God we trust. For everything else bring data'
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Oct 16, 2017

Media360 India: 'In God we trust. For everything else bring data'

In the digital world, will the Math Men outdo the Mad Men in the talent sweepstakes? Our panel set out to answer that.

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Emvies 2017: Picture Gallery
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Oct 16, 2017

Emvies 2017: Picture Gallery

At the Emvies which were held on 13 October in Mumbai, Mindshare retained the 'agency of the year' title while Star and Vodafone shared the top client accolade; Madison won the Grand Emvie

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Media360 India: 2022, a mobile story
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Oct 13, 2017

Media360 India: 2022, a mobile story

How will the world of mobility look like in 2022? Our panel takes a peek into the future.

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Media360 India: 'We have to keep pushing the curve on measurement'
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Oct 13, 2017

Media360 India: 'We have to keep pushing the curve on measurement'

GroupM's CVL Srinivas moderated a panel on measurement featuring Nielsen's Prasun Basu, BARC's Partho Dasgupta and IPG Mediabrands' Shashi Sinha

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Media360 India: Rural women with access to digital will be the game changers
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Oct 13, 2017

Media360 India: Rural women with access to digital will be the game changers

The session on how digital could open up the rural market brought out perspectives as diverse as the hinterland

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Media360 India: 'Keep faith in print, it is here to stay'
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Oct 12, 2017

Media360 India: 'Keep faith in print, it is here to stay'

A panel featuring 'fans' of print indicate publishers need to be more confident of their offerings

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Media360 India: Picture Gallery
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Oct 11, 2017

Media360 India: Picture Gallery

Mumbai hosted India's maiden Media360 on 11 October. Here are images from the event which saw the finest minds from the media and marketing world in attendance

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