The idea is to grow the sport and recruit new fans across the world.
The account was won following a multi-agency pitch
The Forrester Report is a must-read-must-imbibe for all CMOs and their next in commands; also for their extended digital teams
The global chief insights and analytics officer at Havas Group explained why brands need to be meaningful
Called Truth, it launches with offices in London, San Francisco, Singapore, Sydney and Auckland
AI is the new god and techno religion will change the world, say Kaleidoko's Jonathan Tavss and Dean Donaldson.
She intends to merge the scale of television with the audience understanding of digital media
Moves from GroupM (Kenya)
Rahul Namjoshi to take over as head of My FM
When the burger wars are out in the open, the broadcasting business makes peace
Brand will reportedly select a number of local agencies.
The brand pioneered the concept of holiday ownership in India
Are you paying enough OTTention to a revolution that's happening in drawing rooms across the country?
In the digital world, will the Math Men outdo the Mad Men in the talent sweepstakes? Our panel set out to answer that.
At the Emvies which were held on 13 October in Mumbai, Mindshare retained the 'agency of the year' title while Star and Vodafone shared the top client accolade; Madison won the Grand Emvie
How will the world of mobility look like in 2022? Our panel takes a peek into the future.
GroupM's CVL Srinivas moderated a panel on measurement featuring Nielsen's Prasun Basu, BARC's Partho Dasgupta and IPG Mediabrands' Shashi Sinha
The session on how digital could open up the rural market brought out perspectives as diverse as the hinterland
A panel featuring 'fans' of print indicate publishers need to be more confident of their offerings
Mumbai hosted India's maiden Media360 on 11 October. Here are images from the event which saw the finest minds from the media and marketing world in attendance
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