Advertising

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A blind professor’s tips for better advertising
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13 hours ago

A blind professor’s tips for better advertising

The diversity argument should stretch beyond gender says Dr Sam Taraporevala

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Happy mcgarrybowen bags Duroflex's communication duties
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14 hours ago

Happy mcgarrybowen bags Duroflex's communication duties

Account won post a multi-agency pitch

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Dentsu launches CSR Advisory, InDeed
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1 day ago

Dentsu launches CSR Advisory, InDeed

25-member team led by Posterscope's Haresh Nayak

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Kapil Batra elevated as creative head at McCann Delhi
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How a little-known subscription service outperformed Super Bowl advertisers on social
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2 days ago

How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

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Creative Critique: Ad Reviews 1-14 February
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Feb 17, 2017

Creative Critique: Ad Reviews 1-14 February

Dentsu's Amit Wadhwa and The Social Street's Mandeep Malhotra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens

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Close Up: ‘At the end of the day you’re creating advertising, not rockets’: Sabuj Sengupta
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Feb 17, 2017

Close Up: ‘At the end of the day you’re creating advertising, not rockets’: Sabuj Sengupta

The NCD speaks with us about his advertising journey, the agency-client relationship, working on Nexa and more…

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Picks of the Week: Tanishq, Tata Tea
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Feb 17, 2017

Picks of the Week: Tanishq, Tata Tea

Tanishq celebrates the father-daughter bond, while Tata Tea brings back 'Jaago re'

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Madison estimates 13.5 per cent growth in ad spends in 2017
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Feb 16, 2017

Madison estimates 13.5 per cent growth in ad spends in 2017

Digital to grow by 25 per cent, TV by 13.1 per cent and print by 9.5 per cent

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Secrets to a steady (client-agency) relationship
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Feb 15, 2017

Secrets to a steady (client-agency) relationship

What makes some client-agency relationships healthier than others? We invited them to share their feelings.

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GroupM report 2017: Advertising revenue to grow 10 per cent, to reach Rs 61,204 cr.
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Feb 14, 2017

GroupM report 2017: Advertising revenue to grow 10 per cent, to reach Rs 61,204 cr.

TV's share reduces to 45 pc of all revenue, print stays at 30 pc, digital is at 15 pc

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TV advertising to beat demonetisation blues: Deloitte
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Feb 10, 2017

TV advertising to beat demonetisation blues: Deloitte

India is the second fastest growth market across the world in television advertising

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Lévy on 2017, Razorfish, succession and his last call
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Feb 10, 2017

Lévy on 2017, Razorfish, succession and his last call

During a full-year 2016 earnings call dripping with nostalgia, outgoing Publicis Groupe chairman and chief executive Maurice Lévy predicted a slow first half, followed by a strong second half of 2017.

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Weekend Wrap: 10 February 2017
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Feb 09, 2017

Weekend Wrap: 10 February 2017

In the news: ASCI, Danone, Ferrari, Lux, Pitchfork Partners, Salt Brand Solutions, Swarovski, Times Now and Zee

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Pick of the Week: Sprite
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Feb 09, 2017

Pick of the Week: Sprite

The brand carries on with its 'Clear Hai' message in a simple, yet standout manner

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Dada returns to the field of brands
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Feb 09, 2017

Dada returns to the field of brands

With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?

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The final verdict on Super Bowl LI: Politics, giggles and the middle of the road
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Feb 08, 2017

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."

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Rakesh Hinduja elevated at Leo Burnett to head Mumbai operations
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Tomorrow will be Better for Women in the Agency
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Feb 07, 2017

Tomorrow will be Better for Women in the Agency

TBWA's APAC President, Philip Brett makes a strong case for the gender balance story in markets like India

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Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI
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Feb 07, 2017

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Twelve international judges including India's Raj Kamble were torn between comedy and politics this year. See their favourite spots and read their reactions.