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Titan Raga pushes motherhood as a choice, not a sacrifice
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2 days ago

Titan Raga pushes motherhood as a choice, not a sacrifice

Watch the ad film conceptualised by Ogilvy & Mather here

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Creative Critique: Ad Reviews 1-15 January
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2 days ago

Creative Critique: Ad Reviews 1-15 January

JWT's Amit Shankar and Scarecrow's Raghu Bhat review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens

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21n78e bags Metropolis Healthcare's mandate
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3 days ago

21n78e bags Metropolis Healthcare's mandate

The account was won post a multi-agency pitch

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Weekend Wrap: 20 January 2017
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3 days ago

Weekend Wrap: 20 January 2017

In the news: Bottle Openers, IG International, ITW Playworx, Rupa and Wishbells

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Dentsu Impact bags HT Media's creative duties barring radio brands
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4 days ago

Dentsu Impact bags HT Media's creative duties barring radio brands

The account was won post a multi-agency pitch

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Australian Open rebranding: Deuce or Advantage
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4 days ago

Australian Open rebranding: Deuce or Advantage

Did a Netflix show inspire the new logo? Indian adland reacts

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Unilever calls on leaders to drive fight against stereotyping
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Jan 18, 2017

Unilever calls on leaders to drive fight against stereotyping

This follows a study that surveyed more than 9,000 people across eight countries including India

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Sorrell: Davos 'bubble' failed to predict Trump victory
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Jan 17, 2017

Sorrell: Davos 'bubble' failed to predict Trump victory

He had predicted the UK would vote to remain in the European Union last year, and that Trump’s rival Hillary Clinton would win the US general election

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'With the Ignis, it’s about changing the perception of the company': Vinay Pant
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Jan 17, 2017

'With the Ignis, it’s about changing the perception of the company': Vinay Pant

Maruti Suzuki's AVP-marketing explains the launch campaign which was conceptualised by Hakuhodo Percept and the differentiated TG

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The Ad Club and AAAI partner to take on violence against women
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Jan 17, 2017

The Ad Club and AAAI partner to take on violence against women

Invite the industry to send pitches for the cause; best of the lot will be funded by the associations and released during Goafest

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How to make an effective brand film
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Jan 16, 2017

How to make an effective brand film

Campaign talks to the people behind brand films such as BMW's 'The Escape' and Samsung's 'Fighting Chance' and identifies the secret sauce that engaged viewers and persuaded them to watch.

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MMGB: Babylon 'Don't ask the internet. Ask a real doctor'
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Jan 16, 2017

MMGB: Babylon 'Don't ask the internet. Ask a real doctor'

View the work conceptualised by Ogilvy & Mather London here

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Pick of the Week: Havells
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Jan 12, 2017

Pick of the Week: Havells

A different take on its 'wires that don't catch fire' premise makes the work standout

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Robert Senior steps down from Saatchi & Saatchi
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Jan 12, 2017

Robert Senior steps down from Saatchi & Saatchi

To be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon

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Weekend Wrap: 13 January 2017
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Jan 11, 2017

Weekend Wrap: 13 January 2017

In the news: ASCI, Digital Republik, Gionee, iGenero, Nestle India, Nissan, Pulp Strategy and Traffic Jams Communications

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Opinion: CES 2017: A glimpse into the future of marketing
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Jan 11, 2017

Opinion: CES 2017: A glimpse into the future of marketing

The author peers into the crystal ball that is CES to discover the latest trends for tech and brands.

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Cargill Foods India appoints Lowe Lintas to handle creative mandate
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Jan 10, 2017

Cargill Foods India appoints Lowe Lintas to handle creative mandate

Account won post a multi-agency pitch

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Jeff Emmanuel joins Famous Innovations as Bengaluru creative head
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Jan 09, 2017

Jeff Emmanuel joins Famous Innovations as Bengaluru creative head

Was creative director at Lowe Lintas prior

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Leo Burnett ropes in Prashanth Challapalli as chief integration officer for South Asia
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Jan 09, 2017

Leo Burnett ropes in Prashanth Challapalli as chief integration officer for South Asia

Moves from iContract where he was EVP and digital head

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Grey appoints Ketan Desai as president for North
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Jan 09, 2017

Grey appoints Ketan Desai as president for North

Follows the exit of Samir Datar