India's first hybrid agency says magic happens if agencies are ageless, borderless, media-agnostic and free of silos
A particular kind of specialisation works better for the independent hunter and the independent agency
Watch this latest TVC by Tetley featuring Deepika Padukone, perfectly describing eating habits and a way to cleanse.
A brilliant new digital film by Panasonic Smart Phones, featuring the legendary Piyush Mishra, perfectly encapsulates the festive mood of Diwali.
Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.
'Test drive' has a new meaning thanks to this car brand which has turned it into a clever game!
Intelligent phones are more than just a gadget, it is a way of life.
Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves
Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.
Partner Content: The New Digital Traveler - Your guide to winning more buyers and bookings in Asia-Pacific
Criteo Research highlights the online travel opportunities in India accessible through mobile, a channel that has established itself as the next frontier to engage digital consumers and increase sales
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
Canon launches interactive ad campaign “Get ready with EOS 1300D” and receives a warm welcome with 12.1 million engagements and garners close to 20.2 million views for its video film
The new delightful TVC by Airtel underscores its network's capabilities and strikes a chord with the new millennials’ aspirations
More than half of the Indian online shoppers use two or more devices for shopping
Sandeep Goyal and Projjol Banerjea of Mozeo discuss the opportunities with programmatic advertising in India
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