Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.
'Test drive' has a new meaning thanks to this car brand which has turned it into a clever game!
Intelligent phones are more than just a gadget, it is a way of life.
Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves
Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.
Partner Content: The New Digital Traveler - Your guide to winning more buyers and bookings in Asia-Pacific
Criteo Research highlights the online travel opportunities in India accessible through mobile, a channel that has established itself as the next frontier to engage digital consumers and increase sales
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
Canon launches interactive ad campaign “Get ready with EOS 1300D” and receives a warm welcome with 12.1 million engagements and garners close to 20.2 million views for its video film
The new delightful TVC by Airtel underscores its network's capabilities and strikes a chord with the new millennials’ aspirations
More than half of the Indian online shoppers use two or more devices for shopping
Sandeep Goyal and Projjol Banerjea of Mozeo discuss the opportunities with programmatic advertising in India
Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.
View the work by Autumn Worldwide featuring Gulzar’s poetry
Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches
The brand decided to ease their stress, so they can ease yours
Watch the making of ‘Govind Ek, Dahi-handi Anek’ commercial for the answer
To celebrate the joy of storytelling, Airtel innovates with technology to give young and talented storytellers a stage
UC Browser, which claims over 50 pc share among mobile browsers in India (StatCounter), explains how it has contributed to the single becoming a superhit
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