The Work: The latest from the world of commercial creativity

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Weekend Watch: Blue Star powers the children
3 days ago

Weekend Watch: Blue Star powers the children

Watch the film conceptualised by Ogilvy and Mather here

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Fogg is the secret to a 'zabardast' day
3 days ago

Fogg is the secret to a 'zabardast' day

Watch the film conceptualised by The Womb here

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Sony builds buzz before World Cup, asks fans to get patriotic again for 'second country'
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Weekend Watch: Carvaan moms burn the dance floor
May 10, 2018

Weekend Watch: Carvaan moms burn the dance floor

Watch the ad films conceptualised by The Womb here

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Tata Tiago steals the show
May 10, 2018

Tata Tiago steals the show

Watch the film conceptualised by Soho Square here

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Appy Fizz wants mainstream India to #FeelTheFizz with Salman Khan
May 09, 2018

Appy Fizz wants mainstream India to #FeelTheFizz with Salman Khan

Watch the film conceptualised by Sagmeister & Walsh here

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Lifestyle celebrates the imperfectly perfect woman
May 08, 2018

Lifestyle celebrates the imperfectly perfect woman

Watch the film made by JWT Bangalore here

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FC Barcelona's Leo Messi and Luis Suarez turn foes in Gatorade global campaign
May 08, 2018

FC Barcelona's Leo Messi and Luis Suarez turn foes in Gatorade global campaign

Watch the ad film conceptualised by TBWA\Chiat\Day here

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Campaign Videos: April 2018
May 02, 2018

Campaign Videos: April 2018

In May 2018, our videos explored the fun part of consuming entertainment along with your pet dog and the serious business of pushing diversity in advertising talent.

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P&G gives you a lesson in educating responsibly
May 02, 2018

P&G gives you a lesson in educating responsibly

Watch the film conceptualised by Leo Burnett India here

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MMGB: American Tourister pairs Virat Kohli and Cristiano Ronaldo
Apr 30, 2018

MMGB: American Tourister pairs Virat Kohli and Cristiano Ronaldo

Watch the film conceptualised by TBWA\Spain here

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Jabong gets the jury to give its verdict
Apr 26, 2018

Jabong gets the jury to give its verdict

Watch the film conceptualised by Happy mcgarrybowen here

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Tata AIG cooks up a feast in China
Apr 25, 2018

Tata AIG cooks up a feast in China

Watch the film conceptualised by Lucid, a division of Enormous Brands here

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Durex looks to satisfy the meetha paan, kala khatta loyalists
Apr 24, 2018

Durex looks to satisfy the meetha paan, kala khatta loyalists

Watch the ad films conceptualised by Havas WW India here

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Skechers emphasises the importance of running with four Indian athletes
Apr 24, 2018

Skechers emphasises the importance of running with four Indian athletes

Watch the film conceptualised by Scarecrow M&C Saatchi here

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Ikea brings home the trendy ghosts
Apr 23, 2018

Ikea brings home the trendy ghosts

Watch the film by Mother, London here

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Livpure joins Rally for Rivers with #RiversInABottle
Apr 23, 2018

Livpure joins Rally for Rivers with #RiversInABottle

The activation was conceptualised by Famous Innovations

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Famous Innovations keeps its date with Campaign 10/10
Apr 20, 2018

Famous Innovations keeps its date with Campaign 10/10

The initiative to bring talent from an underprivileged background into the advertising industry took off this week

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Weekend Watch: Indian brand aims to deliver the boot to Arsene Wenger
Apr 19, 2018

Weekend Watch: Indian brand aims to deliver the boot to Arsene Wenger

Watch the film conceptualised by DDB Mudra here

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Bisleri goes 'mmm' and 'aah' for Fonzo
Apr 19, 2018

Bisleri goes 'mmm' and 'aah' for Fonzo

Watch the ad film conceptualised by FCB India here