The Work: The latest from the world of commercial creativity

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The Hindu says #SundayIsForReading
1 hour ago

The Hindu says #SundayIsForReading

Watch the ad film conceptualised by J. Walter Thompson here

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Astral Pipes pushes #EveryWomansRight with jingle, urges toilets to be built in homes
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Tata Sky helps Amitabh Bachchan land Raavan's role in local Ramleela
2 days ago

Tata Sky helps Amitabh Bachchan land Raavan's role in local Ramleela

Watch the ad films conceptualised by Ogilvy & Mather here

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MMGB: Ranveer Singh, Jack & Jones return with #DontHoldBack
2 days ago

MMGB: Ranveer Singh, Jack & Jones return with #DontHoldBack

Watch the film conceptualised by Marching Ants here

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Every generation is a new generation, believes Activa
May 18, 2017

Every generation is a new generation, believes Activa

Watch the film by Dentsu One here

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There is a perfect brew for everyone, says Nigella Lawson
May 18, 2017

There is a perfect brew for everyone, says Nigella Lawson

Typhoo uses celebrated foodie Nigella Lawson to draw attention to its range of teas

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India-Pakistan encounter disrupts businessman's plan to attain moksh
May 18, 2017

India-Pakistan encounter disrupts businessman's plan to attain moksh

Watch the ad film conceptualised by Star Sports' in-house creative team here

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Asian Paints delivers on-time painting message with 'tick-tock' jingle
May 17, 2017

Asian Paints delivers on-time painting message with 'tick-tock' jingle

Watch the ad film conceptualised by Ogilvy & Mather here

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PNB MetLife urges insurance to calm you during the afterlife
May 16, 2017

PNB MetLife urges insurance to calm you during the afterlife

Watch the ad film conceptualised by Social Kinnect here

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MMGB: Google Home
May 15, 2017

MMGB: Google Home

Watch the film conceptualised by 72andSunny Amsterdam here

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Tata Capital takes out credit scores for loans; makes 'salaams' a criteria
May 15, 2017

Tata Capital takes out credit scores for loans; makes 'salaams' a criteria

Watch the ad film conceptualised by Leo Burnett here

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Weekend Watch: Make the workplace feel like home
May 11, 2017

Weekend Watch: Make the workplace feel like home

Preganews makes a compelling watch with its Mother's Day film

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Elderly couple end Goan holiday, can't wait for their next trip
May 11, 2017

Elderly couple end Goan holiday, can't wait for their next trip

Watch the ad film conceptualised by Ogilvy & Mather here

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Nivea celebrates mother-like figures ahead of Mother's Day
May 10, 2017

Nivea celebrates mother-like figures ahead of Mother's Day

Watch the film conceptualised by DigitasLBi

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MMGB: Tata Tea urges parents to take '#ItsOk' stance ahead of exam results
May 08, 2017

MMGB: Tata Tea urges parents to take '#ItsOk' stance ahead of exam results

Watch the film conceptualised by Mullen Lintas here

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Pick of the Week: Titans boot camp
May 05, 2017

Pick of the Week: Titans boot camp

View a video of an activity conceptualised by McCann Colombia here

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Weekend Watch: Throwback to Sanjay Dutt in conversation with Raj Nayak
May 05, 2017

Weekend Watch: Throwback to Sanjay Dutt in conversation with Raj Nayak

At Goafest 2017, Raj Nayak interviewed Sanjay Dutt for our camera

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Paytm promises to solve all travel twists
May 04, 2017

Paytm promises to solve all travel twists

Watch the ad film conceptualised by McCann here

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Fynd shows how two months can be a long time in relationships and fashion
May 03, 2017

Fynd shows how two months can be a long time in relationships and fashion

Watch the ad film conceptualised by the in-house team and Veda Productions here

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TMGB: Renault 'The Dream Cradle'
May 02, 2017

TMGB: Renault 'The Dream Cradle'

Watch the film conceptualised by Publicis Worldwide