The Work: The latest from the world of commercial creativity
Jindal Steel celebrates the grit of India in new campaign
With stunning visuals and a toe-tapping soundtrack to boot, the creative campaign roped in industry icons Ayappa K.M., Bharat Sikka, and Sneha Khanwalkar to bring the brand vision to life
Pick of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website. This week, Mullen Lintas' Future Generali film stands out by going beyond the noise of International Women's Day campaigns, and shedding light on hidden biases ingrained in insurance policies that we tend to take for granted
Pepsi resurrects its 'Ye dil maange more' campaign with Ranveer Singh to mark its 125th birthday
The company also unveiled new global branding in celebration of hitting 125 years in India
IWD campaigns that sparked the right conversations
As our dedicated International Women's Day coverage draws to a close, we celebrate the campaigns that drove change this Women's Day through bold statements and thought-provoking narratives that challenge the status quo
Pick of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website. This week, Talented's Urban Company film distinguishes itself by transcending the clutter of International Women's Day campaigns, illuminating the challenges inherent in professions such as massage therapy, and emphasising the vital importance of dignity in labour for women
JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign
Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket
Licious celebrates being awarded 'India's Juiciest Chicken' in new campaign
Crowned 'India's Juiciest Chicken' by the National Meat Research Institute, Licious' new campaign film spotlights the goodness of a plate so delicious, it's always licked clean
Urban Company confronts stigma against female masseuses, champions dignity of labor
Watch the film conceptualised by Talented here
Picks of the Week: Work that wowed us
Air India, Gatorade and more, in Campaign India's round-up of favourite work that wowed us for the week ending 1 March
Gatorade advocates for more play areas in urban spaces
Watch the film conceptualised by Leo Burnett here
Pidilite lets a handyman provide swift solutions for minor slip-ups
Watch the film conceptualised by Ogilvy here
Puma bats for women's cricket, urges increase in viewership
Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh
Red Label's heart-touching film works on the sense of smell
Watch the film conceptualised by Ogilvy here
Prega News applauds a pregnant teacher's unwavering dedication to her profession
Watch the film here
Junglee Poker lets Anil Kapoor make a 'jhakaas' connection with his gaming tribe
Watch the film conceptualised in-house here
Air India celebrates Indian dance forms in new inflight safety video
Watch the film conceptualised by McCann Worldgroup here
Philips brings salon-quality grooming to Virat Kohli's humble abode
Watch the film here
HDFC Ergo redefines workplace inclusivity
Watch the film conceptualised by BBH India here
ICICI Lombard levels up the 'game of life' with insurance
Watch the film conceptualised by Ogilvy here
Ludic weaves generations through the art of crafting genuine expression
Watch the film conceptualised by Elvessy here