The Work: The latest from the world of commercial creativity

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HarperCollins pushes 'books create stories' message through heart-warming story
9 hours ago

HarperCollins pushes 'books create stories' message through heart-warming story

Watch the film conceptualised by Taproot Dentsu here

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Cancer Research UK 'Live from the inside'
10 hours ago

Cancer Research UK 'Live from the inside'

Watch the film conceptualised by Anomaly here

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Shopclues packs a 'punch' for its fifth anniversary celebrations
12 hours ago

Shopclues packs a 'punch' for its fifth anniversary celebrations

Watch the film conceptualised by Enormous Brands here

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Aegon uses humour to help consumers choose the right policy
1 day ago

Aegon uses humour to help consumers choose the right policy

Watch the film conceptualised by DDB Mudra Group here

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Amazon invites those who like 'big savings' for its 'Great Indian Sale'
2 days ago

Amazon invites those who like 'big savings' for its 'Great Indian Sale'

Watch the ad films conceptualised by Orchard Advertising here

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Mahindra rolls out ‘Live Young, Live Free’ sequel
4 days ago

Mahindra rolls out ‘Live Young, Live Free’ sequel

Watch the film conceptualised by FCB Interface here

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Policybazaar shows quirky exchange between widow and deceased husband, highlights insurance importance
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Tapzo pitches itself as the 'all-in-one' app
4 days ago

Tapzo pitches itself as the 'all-in-one' app

Watch the ad films conceptualised by BBH India here

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Aristocrat gets Rohit Sharma and R Ashwin to play selectors, showcase 'talented' collection
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BlueStone.com showcases collection, with another slice-of-life story
Jan 13, 2017

BlueStone.com showcases collection, with another slice-of-life story

Watch the film conceptualised by Contract Advertising here

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Ford looks to break service myths, with villains Prakash Raj, Gulshan Grover and Sudha Chandran
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Weekend Watch: #DontBeAMannequin
Jan 12, 2017

Weekend Watch: #DontBeAMannequin

Watch the film conceptualised by Autumn Worldwide here

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Bengaluru FC appeals to men to ensure women’s safety in city
Jan 11, 2017

Bengaluru FC appeals to men to ensure women’s safety in city

Watch the film conceptualised in-house here

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Smart TVs can make emotional connections: TCL
Jan 11, 2017

Smart TVs can make emotional connections: TCL

Watch the ad film conceptualised by Ogilvy & Mather here

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Flipkart pitches itself as the 'fashion destination' to end all confusion
Jan 11, 2017

Flipkart pitches itself as the 'fashion destination' to end all confusion

Watch the ad films conceptualised by Lowe Lintas here

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Cello introduces Marky as the change-maker, asks 'why tolerate'
Jan 10, 2017

Cello introduces Marky as the change-maker, asks 'why tolerate'

Watch the ad films conceptualised by Scarecrow Communications here

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Ranbir Kapoor stars as romantic rainmaker for Asian Paints
Jan 09, 2017

Ranbir Kapoor stars as romantic rainmaker for Asian Paints

Watch the ad film conceptualised by Ogilvy & Mather here

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Vodafone frees 'data consumption diet', with 'SuperHour'
Jan 09, 2017

Vodafone frees 'data consumption diet', with 'SuperHour'

Watch the ad film conceptualised by Ogilvy & Mather here

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MMGB: Bupa UK 'For owning the dance floor'
Jan 09, 2017

MMGB: Bupa UK 'For owning the dance floor'

Watch the film conceptualised by WCRS here

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Havells pits a tiger against a fiery dragon, showcases 'Wires that don't catch fire'
Jan 09, 2017

Havells pits a tiger against a fiery dragon, showcases 'Wires that don't catch fire'

Watch the ad film conceptualised by Mullen Lintas here