The Work: The latest from the world of commercial creativity

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Syska says, trim away your limitations
1 day ago

Syska says, trim away your limitations

The campaign has been created by IBD India

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Cadbury Choclairs Gold shuts complaining mouths with 'double chocolatey blast'
2 days ago

Cadbury Choclairs Gold shuts complaining mouths with 'double chocolatey blast'

Watch the ad film conceptualised by L&K Saatchi & Saatchi here

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Weekend Watch: 'I love you Rasna' returns, with a twist
3 days ago

Weekend Watch: 'I love you Rasna' returns, with a twist

Watch the film conceptualised by Scarecrow Communications here

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Moonbow urges India to drink safe water, through a 'sharing is good' message
3 days ago

Moonbow urges India to drink safe water, through a 'sharing is good' message

Watch the film conceptualised by Contract Advertising here

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NGO Haiyya pushes women rights; seeks involvement of women in performing last rites
3 days ago

NGO Haiyya pushes women rights; seeks involvement of women in performing last rites

Watch the film conceptualised by J. Walter Thompson here

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Rupa Frontline gets Ranveer Singh into his comfort zone
4 days ago

Rupa Frontline gets Ranveer Singh into his comfort zone

Watch the ad films conceptualised by Scarecrow Communications here

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WagonR drives home a point to 'make everyday great'
Feb 20, 2017

WagonR drives home a point to 'make everyday great'

Watch the ad film conceptualised by Dentsu Impact here

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Lenskart attempts to make spectacles 'sexy'
Feb 20, 2017

Lenskart attempts to make spectacles 'sexy'

Watch the ad films conceptualised by Taproot Dentsu here

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Weekend Watch: Mirinda sends out message to parents, says '#ReleaseThePressure'
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MMGB: Renault 'As unexpected as life'
Feb 17, 2017

MMGB: Renault 'As unexpected as life'

Watch the film conceptualised by Publicis Conseil here

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Tanishq shows beautiful moments between brides and fathers, just before the wedding vows
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Benetton pushes gender equality with #UnitedByHalf
Feb 16, 2017

Benetton pushes gender equality with #UnitedByHalf

Watch the ad film conceptualised by Creativeland Asia here

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Coverfox pushes ease of use, importance of bike insurance
Feb 15, 2017

Coverfox pushes ease of use, importance of bike insurance

Watch the ad film conceptualised by BBH India here

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Amazon labels video offering as India's new 'Prime time'
Feb 15, 2017

Amazon labels video offering as India's new 'Prime time'

Watch the ad films conceptualised by Leo Burnett here

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MTV takes on homophobes, says '#LoveCantBeChee'
Feb 15, 2017

MTV takes on homophobes, says '#LoveCantBeChee'

Watch the film conceptualised in-house here

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Tanishq celebrates love in all forms
Feb 14, 2017

Tanishq celebrates love in all forms

Watch the film conceptualised by 22feet Tribal Worldwide here

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Tata Tea brings back Jaago Re, urges actions instead of reactions
Feb 14, 2017

Tata Tea brings back Jaago Re, urges actions instead of reactions

Watch the ad film conceptualised by Mullen Lintas here

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Eggs follow the Tanjore Dolls on Bajaj Platina's demo ride
Feb 13, 2017

Eggs follow the Tanjore Dolls on Bajaj Platina's demo ride

Watch the ad film conceptualised by Ogilvy & Mather here

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MMGB: The Climate Coalition
Feb 13, 2017

MMGB: The Climate Coalition "#ShowTheLove"

Watch the film conceptualised by RSA Films

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Wild Stone shows interesting exchange between a boss and his employees, says 'People will notice'
Feb 13, 2017

Wild Stone shows interesting exchange between a boss and his employees, says 'People will notice'

Watch the ad film conceptualised by Sideways and Soho Square here