The Work: The latest from the world of commercial creativity

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IAPC gets patients to #LaughAtDeath
2 hours ago

IAPC gets patients to #LaughAtDeath

Watch the film conceptualised by Medulla Communications here

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'We went wherever we could get a stadium': Sangeeta Sharma, Lufthansa
1 day ago

'We went wherever we could get a stadium': Sangeeta Sharma, Lufthansa

The senior manager, marketing and product explains the airline's second TVC in India, importance of this market and more...

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'Frooti Fizz will target a more adult audience': Nadia Chauhan
1 day ago

'Frooti Fizz will target a more adult audience': Nadia Chauhan

We uncork the secret behind Parle Agro's new launch. Watch the ad film conceptualised by Sagmeister and Walsh here

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MMGB: Symphony Air Coolers prepares for sun's anger
3 days ago

MMGB: Symphony Air Coolers prepares for sun's anger

Watch the film conceptualised by DDB Mudra here

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Hotstar gets India ready for the IPL, without compromising on daily chores
Mar 24, 2017

Hotstar gets India ready for the IPL, without compromising on daily chores

Watch the ad film conceptualised by Creativeland Asia here

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Weekend Watch: Moneysupermarket.com passes the buck to Skeletor
Mar 23, 2017

Weekend Watch: Moneysupermarket.com passes the buck to Skeletor

Watch the film conceptualised by Mother, London

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Enable Travel instills the '#CanDo' spirit among the disabled, urges them to travel
Mar 23, 2017

Enable Travel instills the '#CanDo' spirit among the disabled, urges them to travel

Watch the ad film conceptualised by Vivek Kamat Films here

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Ceat warns dads against speeding through bobble-heads of their children
Mar 21, 2017

Ceat warns dads against speeding through bobble-heads of their children

Watch a film of the activity conceptualised by Ogilvy & Mather here

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'It’s a big customer centric move from the brand': Saujanya Shrivastava
Mar 20, 2017

'It’s a big customer centric move from the brand': Saujanya Shrivastava

MakeMyTrip's CMO explains the brand's latest campaign which has been conceptualised by Publicis

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AMFI pushes Mutual Funds as the right choice with slice-of-life situations
Mar 20, 2017

AMFI pushes Mutual Funds as the right choice with slice-of-life situations

Watch the ad films conceptualised by J. Walter Thompson here

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MMGB: Voltas brings back 'smart' Mr Murthy
Mar 17, 2017

MMGB: Voltas brings back 'smart' Mr Murthy

Watch the ad films conceptualised by Soho Square here

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Weekend Watch: Paper Boat's tribute to the Indian Railways
Mar 17, 2017

Weekend Watch: Paper Boat's tribute to the Indian Railways

Watch the film conceptualised by Lowe Lintas here

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Snapdeal focusses on fashion; extends 'Unbox Zindagi' thought
Mar 16, 2017

Snapdeal focusses on fashion; extends 'Unbox Zindagi' thought

Watch the ad films conceptualised by McCann Worldgroup here

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Olx urges against procrastination of product usage, rolls out 'six month break-up challenge'
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OnePlus gets Amitabh Bachchan, Rohan Joshi in a 'crorepati' exchange
Mar 15, 2017

OnePlus gets Amitabh Bachchan, Rohan Joshi in a 'crorepati' exchange

Watch the ad film conceptualised by BBDO India here

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KFC points to its 'Meal Box' as the smarter choice
Mar 14, 2017

KFC points to its 'Meal Box' as the smarter choice

Watch the films conceptualised by Ogilvy & Mather here

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Pick of the Week: Ms.Taken
Mar 09, 2017

Pick of the Week: Ms.Taken

The fashion brand stands out from the crowd of women's day messaging by speaking straight from the heart

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Weekend watch: Oreo uses drones to dunk cookies
Mar 09, 2017

Weekend watch: Oreo uses drones to dunk cookies

Five cookie-shaped aircrafts took the "Dunk Challenge" on National Oreo Cookie Day

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Ms.Taken identity on International Women's Day
Mar 08, 2017

Ms.Taken identity on International Women's Day

Watch the film made by Bangalore-based Fisheye Creative here

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Amul celebrates the mother to mother network
Mar 08, 2017

Amul celebrates the mother to mother network

Watch the campaign created by FCB Ulka here