The Work: The latest from the world of commercial creativity

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Fastrack continues to be quirky; urges youth to 'get steamy'
13 hours ago

Fastrack continues to be quirky; urges youth to 'get steamy'

Watch the film conceptualised by 22feet Tribal Worldwide here

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MMGB: Always '#LikeAGirl' returns to fight girls' fear of failure
1 day ago

MMGB: Always '#LikeAGirl' returns to fight girls' fear of failure

Watch the film conceptualised by Leo Burnett Chicago

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Pick of the Week: Borosil
4 days ago

Pick of the Week: Borosil

View the film conceptualised by Sideways Consulting here

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Wild Stone's magic works again for Kunal; this time his friend's mother is smitten
Aug 16, 2017

Wild Stone's magic works again for Kunal; this time his friend's mother is smitten

Watch the ad film conceptualised by Soho Square here

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Weekend Watch: Asian Paints takes the humour route with Nawazuddin Siddiqui to showcase adhesives range
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Bajaj Avenger botches 'women's liberation' ad
Aug 16, 2017

Bajaj Avenger botches 'women's liberation' ad

We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.

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MMGB: Ambuja Cements breaks down the walls this independence day
Aug 14, 2017

MMGB: Ambuja Cements breaks down the walls this independence day

Watch the film created by Ambuja Cements here

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Weekend Watch: When King Kong meets the king of the concrete jungle
Aug 10, 2017

Weekend Watch: When King Kong meets the king of the concrete jungle

Watch the film conceptualised by Deutsch LA for Volkswagen here

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'We have achieved the scale to be on television': Uber CMO on first TVC
Aug 10, 2017

'We have achieved the scale to be on television': Uber CMO on first TVC

Watch the ad film conceptualised by Taproot Dentsu

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Juan Mata kicks-off 'common goal' in Mumbai, urges footballers to donate 1 per cent of their salary
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Paper Boat crafts the day after Raksha Bandhan
Aug 07, 2017

Paper Boat crafts the day after Raksha Bandhan

Watch the film conceptualised by Lowe Lintas here

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Weekend Watch: Coca-Cola pushes recycling with Fanta-Coke Zero love story
Aug 03, 2017

Weekend Watch: Coca-Cola pushes recycling with Fanta-Coke Zero love story

Watch the ad film conceptualised by Ogilvy & Mather Berlin here

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Kotak takes on procrastinating life insurance buyers, says #LaterMaybeLate
Aug 02, 2017

Kotak takes on procrastinating life insurance buyers, says #LaterMaybeLate

Watch the ad films conceptualised by What's Your Problem here

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Tata Tea bats for gender equality again, says it needs teaching
Aug 02, 2017

Tata Tea bats for gender equality again, says it needs teaching

Watch the ad film conceptualised by Mullen Lintas here

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Amazon celebrates Raksha Bandhan with a heart-warming story
Aug 01, 2017

Amazon celebrates Raksha Bandhan with a heart-warming story

Watch the ad film conceptualised by Ogilvy & Mather here

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Honda looks to transform the mundane 9-5 jobs
Jul 31, 2017

Honda looks to transform the mundane 9-5 jobs

Watch the ad film conceptualised by ADK Fortune here

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MMGB: The Rock checks off his (first) bucket list in Apple spot
Jul 28, 2017

MMGB: The Rock checks off his (first) bucket list in Apple spot

The short film co-stars Siri as the facilitator for Dwayne Johnson's hectic, ambitious schedule.

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Weekend Watch: Tamil Thalaivas
Jul 28, 2017

Weekend Watch: Tamil Thalaivas

Watch the film conceptualised by JWT Chennai here

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Creative Critique: June 2017 (part one)
Jul 27, 2017

Creative Critique: June 2017 (part one)

Our expert panel of Robby Mathew, FCB Interface, Mayuresh Dubhashi from Grey India and Dr A L Sharada from Population First analyse ads from the month of June

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Olx takes on the uncertainties in life with humour
Jul 25, 2017

Olx takes on the uncertainties in life with humour

Watch the ad film conceptualised by Enormous Brands here