The Work: The latest from the world of commercial creativity
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges
Sometimes all you need is a chocolate bar to Perk you up.
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Times Power of Print throws down the gauntlet to ad agencies
The work calls for entries for campaigns that will get more voters to the booths.
Shah Rukh Khan delivers message of success with humility in latest Denver ad
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Colgate takes on the not-so-sweet problem of forgetting to brush at night
Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.
Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations
Conceptualised by Moonshot, the campaign mixes humour and education to promote Bold Care’s ‘delay spray’
Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
Ogilvy assists St. Jude’s India Childcare Centre in appealing for donations
Titled “The impossible choice”, the campaign is produced by Hunger Films and tackles the accessibility of cancer treatments across cities in India.
Dell’s new campaign urges students to create meaningful change
The campaign, created by VML, comprises two films that tackle how technology can drive positive change.
Lee Cooper's new campaign celebrates persistence over perfection
Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.
Brands capture the vibe and vibrancy of Holi to engage with consumers
Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences
Mountain Dew challenges Hrithik Roshan to choose friendship over fear
The new campaign further elaborates on the brand's ethos of 'Darr ke aage jeet hai’
The Unacademy Centre partners with Sachin Tendulkar to empower students in new campaign
The film shines a spotlight on why success for students is not just about hard work, but also the right systems of support and encouragement
Haldiram’s celebrates love, colour and traditional eats this Holi
It's Holi season, which means it's time for treats, sweets, and a little romance courtesy of Haldiram
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Jindal Steel celebrates the grit of India in new campaign
With stunning visuals and a toe-tapping soundtrack to boot, the creative campaign roped in industry icons Ayappa K.M., Bharat Sikka, and Sneha Khanwalkar to bring the brand vision to life
Pick of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website. This week, Mullen Lintas' Future Generali film stands out by going beyond the noise of International Women's Day campaigns, and shedding light on hidden biases ingrained in insurance policies that we tend to take for granted
Pepsi resurrects its 'Ye dil maange more' campaign with Ranveer Singh to mark its 125th birthday
The company also unveiled new global branding in celebration of hitting 125 years in India
IWD campaigns that sparked the right conversations
As our dedicated International Women's Day coverage draws to a close, we celebrate the campaigns that drove change this Women's Day through bold statements and thought-provoking narratives that challenge the status quo
Pick of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website. This week, Talented's Urban Company film distinguishes itself by transcending the clutter of International Women's Day campaigns, illuminating the challenges inherent in professions such as massage therapy, and emphasising the vital importance of dignity in labour for women
