While video content is the favourite across categories, quick service restaurants (QSRs) are not investing heavily behind the medium. Here's why.
R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.
The global head of marketing innovation spoke about how 'cognitive' can help brands
McCann's Harris Diamond and Prasoon Joshi, opened Spikes 2016 with a session on local culture'
24-year-old Amani Al-Khatahtbeh on tackling stereotypes, Donald Trump and demands of being a successful entrepreneur.
Campaign goes digital; while form changes, substance doesn’t
MullenLowe Lintas Group CMO Vikas Mehta explains his mandate, the roadmap and the growth story
Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?
We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.
It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.
Part of an initiative analysing women's attitudes to life issues such as sexuality, careers and health
The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes the author.
'There’s a hurdle every year and this year it’s ad blocking,' says the global director of digital advertising revenue and data of CNN. Edited excerpts from an interview with Campaign India:
Brave New World’s founder on his vision for the year-old outfit, turning profitable in six months, and moving the status quo with integrated work
Will hold the position until 2018; rural marketing association launches West India chapter
The future media industry will be divided between content creators and content distributors, says the author
Psychometric scales show that marketers make good CEOs but there are some pitfalls they need to beware, says the author
"The companies that lead the industry into the future should be led by creative people, not by management types," says Clow
Everybody wins when you set up the game right, says the author, with example of a pizza shop called Rosa's
Raghu Rajan was a befitting finishing speaker; he inspired the audience, moved them to tears and left the stage to a standing ovation
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