In-Depth

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Opinion: Why are QSRs not feasting on video content?
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May 10, 2017

Opinion: Why are QSRs not feasting on video content?

While video content is the favourite across categories, quick service restaurants (QSRs) are not investing heavily behind the medium. Here's why.

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Amul chief has a word of advice to Patanjali
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Apr 18, 2017

Amul chief has a word of advice to Patanjali

R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.

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Spikes Asia 2016: 'Make every interaction matter': Havas' Jason Jercinovic
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Sep 23, 2016

Spikes Asia 2016: 'Make every interaction matter': Havas' Jason Jercinovic

The global head of marketing innovation spoke about how 'cognitive' can help brands

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Spikes Asia 2016: 'We are experiencing a rise of local sentiment': Prasoon Joshi
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Sep 21, 2016

Spikes Asia 2016: 'We are experiencing a rise of local sentiment': Prasoon Joshi

McCann's Harris Diamond and Prasoon Joshi, opened Spikes 2016 with a session on local culture'

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Behind the veil: MuslimGirl's founder is out to smash stereotypes
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Jul 20, 2016

Behind the veil: MuslimGirl's founder is out to smash stereotypes

24-year-old Amani Al-Khatahtbeh on tackling stereotypes, Donald Trump and demands of being a successful entrepreneur.

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Opinion: Choosing to change ahead of the curve
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May 13, 2016

Opinion: Choosing to change ahead of the curve

Campaign goes digital; while form changes, substance doesn’t

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So far, so good: Vikas Mehta on MullenLowe Lintas Group's diversified growth path
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May 11, 2016

So far, so good: Vikas Mehta on MullenLowe Lintas Group's diversified growth path

MullenLowe Lintas Group CMO Vikas Mehta explains his mandate, the roadmap and the growth story

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Ethical crackdown: Regulating Singapore’s influencer scene
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May 11, 2016

Ethical crackdown: Regulating Singapore’s influencer scene

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?

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Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands
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May 10, 2016

Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands

We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.

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Diversity in Apac marketing and comms: Enough lip service
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May 10, 2016

Diversity in Apac marketing and comms: Enough lip service

It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.

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JWT identifies 20 female tribes in global study
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May 06, 2016

JWT identifies 20 female tribes in global study

Part of an initiative analysing women's attitudes to life issues such as sexuality, careers and health

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Sex sells: how porn and digital dating transformed an advertising cliché
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May 05, 2016

Sex sells: how porn and digital dating transformed an advertising cliché

The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes the author.

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'Subscription system with no adverts is not enough to pay for content': CNN's Rob Bradley
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May 05, 2016

'Subscription system with no adverts is not enough to pay for content': CNN's Rob Bradley

'There’s a hurdle every year and this year it’s ad blocking,' says the global director of digital advertising revenue and data of CNN. Edited excerpts from an interview with Campaign India:

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‘The work will separate the good from the bad’: Joono Simon
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May 04, 2016

‘The work will separate the good from the bad’: Joono Simon

Brave New World’s founder on his vision for the year-old outfit, turning profitable in six months, and moving the status quo with integrated work

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RMAI re-elects Sanjay Kaul as president
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May 03, 2016

RMAI re-elects Sanjay Kaul as president

Will hold the position until 2018; rural marketing association launches West India chapter

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Predicting 2020: The end of the media owner
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Apr 28, 2016

Predicting 2020: The end of the media owner

The future media industry will be divided between content creators and content distributors, says the author

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Three tips for CMOs to make the case to be CEO
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Apr 27, 2016

Three tips for CMOs to make the case to be CEO

Psychometric scales show that marketers make good CEOs but there are some pitfalls they need to beware, says the author

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Lee Clow and Dan Wieden on independence and creative leadership, Part 2
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Apr 27, 2016

Lee Clow and Dan Wieden on independence and creative leadership, Part 2

"The companies that lead the industry into the future should be led by creative people, not by management types," says Clow

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A view from Dave Trott: Pay it forward
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Apr 26, 2016

A view from Dave Trott: Pay it forward

Everybody wins when you set up the game right, says the author, with example of a pizza shop called Rosa's

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Campaign View: Leadership lesson at Goafest, on what your troops expect
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Apr 18, 2016

Campaign View: Leadership lesson at Goafest, on what your troops expect

Raghu Rajan was a befitting finishing speaker; he inspired the audience, moved them to tears and left the stage to a standing ovation

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