MSL India, Publicis Groupe’s communications and engagement firm, has further enhanced its integrated communications offering by hiring specialised talent for its video, social and content divisions.
It has hired Ashish Mehrotra from Culture Machine, Urvashi Pant from Femina and Ankita Chawla who's worked with NDTV, Webchutney and Wunderman in the past.
The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise.
Mehrotra who joins as the chief video officer will lead the in-house, national multimedia production team.
Chawla, chief of social voice has more than a decade of experience in copywriting, digital marketing and social media management.
Pant, chief content officer will lead the national content practice at MSL and has experience in planning and producing content for television, digital and print media.
Amit Misra, CEO, MSL India said, “Our industry continues to evolve rapidly with new media formats and platforms which are leading to new engagement paradigms. Navigating through the audience-platform complexity with the right tools and talent is extremely critical to our promise to deliver integrated solutions.”