Campaign India Team
Aug 23, 2017

Go Air cruises with FoxyMoron

Agency bagged the account following a multi-agency pitch

Go Air cruises with FoxyMoron
GoAir has appointed FoxyMoron to handle its digital duties. The agency won the account following a multi-agency pitch and will handle creative, media and social media.
 
The agency has already started work on the account with a video for Raksha Bandhan.  
 
Anand Sahai, chief commercial officer, Go Air, said, “Social media has grown in importance for all businesses given the way and speed in which people connect with one another. Digital media is also a prime business tool especially for us in the aviation business. We are delighted to announce this partnership with FoxyMoron and believe that this will further enhance our endeavour to innovate and engage with our customers on the social media space through engaging content.”
 
Pratik Gupta, co-founder, FoxyMoron said, "This year for us is all about being different and doing different! Everything from newer verticals to newer lines of business. One of the firsts to make it to our announcement list, is taking up an airline brand at FoxyMoron! With the unique challenges of brands in this category and the consistency with which they interact with their consumers, creating effective digital strategies for them will always be a challenge.Our aim is to enable GO Air to not only become relevant to its digital audience, but also making it an airline of choice for the regular fliers. We’re hoping to always cruise at high altitudes with this brand!"
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Smartron assigns creative mandate to BBH
Premium
2 hours ago

Smartron assigns creative mandate to BBH

The agency won the account most a multi-agency pitch

Premium
Fetch strikes back at Uber lawsuit and claims non-payment
Premium
5 hours ago

Fetch strikes back at Uber lawsuit and claims ...

Mobile agency calls the allegations "unsubstantiated, completely without merit, and purposefully inflammatory".

Premium
iProspect launches Intelligent Content in India
Premium
5 hours ago

iProspect launches Intelligent Content in India

The agency has partnered with Aegon Life Insurance to pilot this solution

Premium
Chief ethical officer: Your next recruit?
Premium
6 hours ago

Chief ethical officer: Your next recruit?

Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?