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Campaign India Team

Dec 29, 2016

Campaign India The Work 2016: Top 100 (2/4)

What was the best work of 2016?

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Campaign India The Work 2016: Top 100 (2/4)

'Campaign India The Work 2016: Top 100' is a collection of the best work that we have chronicled in the year gone by. Work published has been scrutinised through the year, and a long-list has been shortened to arrive at these 100 pieces that stood out, in our view. Here is the second of this four-part series.

Click on the title to view the related story and credits, or simply view the work below.

Flipkart entertains, assures next wave of consumers on key concerns

Vodafone drives SuperNet with 'Super' Dad, Buddy, Fan and Brother stories

Tata Sky Actve adds sparks of love to everyday couples' lives, delights

Dainik Bhaskar inspires as kids' 'achchi zidd' beats evil, bats for girls' education

Amazon rides Indian quirks, takes peppy 'asli', 'jaldi', 'friendly' stance

Havmor spreads 'goodness' on the cricket field

Surf Excel takes higher ground with #ReadyForLife; celebrates sharing with heartwarming story

Are your kids #ReadyForLife? Watch the video and encourage your kids to share.https://t.co/QBEwqAhIge
— Surf excel India (@SurfexcelIndia) April 25, 2016

Limca sets up cop chase with a twist, refreshes

Aaj Tak takes to political satire, promises to be society's eye-opener

Park Avenue Beer Shampoo promises hair that withstands even the 'Gorilla massage'

Center fruit rides Bollywood brothers formula to promise ‘Endless’ taste

Paper Boat gets sightless Rizwan to tell his tale, transported by smell

Bajaj Electricals salutes moms, urges name change to respect what's #RightfullyHers

Mother Dairy tells partially sighted cricketer's story, celebrates 'spirit of a champion'

He pits Vir Das against sexist ads, pitches 'Respect' for her

Banjara’s cream breaks the code; bats for gorgeous skin, in any colour

UNICEF tugs at conscience on class divide, advocates #FairStart for every child

Chevrolet Trailblazer arrives on Amazon with endearing couple's story

Inshorts makes its point with a bomb squad caper, says 'short mein jaano'

Tanishq captures entrepreneur's rise, adds sparkle to her success

Paytm plays on ease and joys of use, pitches new way of life

TE-A-ME has 'purification plan' for Donald Trump; sends green tea in 'epic mission'

Google Search fuses slices of life with humour, underlines relevance

Nike celebrates rise of Indian women in sport, goes Da Da Ding

MP promises to bring out the child within, with charming toy story

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