social media
IIM Mumbai opens submissions for a new PR agency
The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.
Ministry of Road Transport & Highways calls for 360-degree creative pitch
The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
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X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
Opinion: Driving brand loyalty - leveraging social media for stronger customer connections
The author decodes the crux of cultivating a vibrant brand community amidst the digital age
Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?
Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach
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