mobile marketing association
82% marketers find consumer data beneficial, struggle with attribution models: Report
MMA and EY reveal the ‘Leveraging Consumer Data for Marketing’ survey findings
Opinion: While battling the pandemic, think mobile first
The author explains how the mobile screen has gained importance during Covid-19
'Spamming leads to making the consumer immune or even hostile to the brand'
The author talks about building the future of marketing through the mobile
Smarties India 2019 shortlists announced
The awards are hosted by the Mobile Marketing Association
Consumer cognition of mobile screen ads is very high
The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment
I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'
MMA's Vassilis Bakopoulos explains what neuroscience tells us about exposure time, attention and opportunity to see
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