millward brown

Jun 09, 2016

McDonald's only non-tech brand in Millward Brown's global top 10

Coca-Cola, a top 10 mainstay since BrandZ 2006, exits; Apple drops 8 pc in value

Aug 12, 2015

It's not just Coke: Big Food and the new astroturf

Report slams grocery and agribusiness brands for hiding behind front groups pushing pseudoscience

Jan 16, 2015

Social and mobile silos will be broken down in 2015: Mark Henning

The head of media and digital, AMAP, Millward Brown shares his prediction about how marketing is likely to change in the next 12 months

Aug 09, 2014

Brazil 2014 showed once again why sponsors need to grow some balls

Sponsors need to move on from silent acquiescence and become more willing to publicly talk about the downsides of the events they support, says the author

Jan 28, 2014

Why quitting your job and skipping the country can increase your value

If taking off to work with an NGO abroad means you come back a fresher, stronger marketer, then nothing should hold you back, says the author