babita blog
Babita’s blog: It’s time to make strange bedfellows.
An integrated idea needs collaboration beyond common meetings clients call for with a ‘must attend’ footnote, says the author.
Babita’s blog: Let’s Go Viral
Babita Baruah, executive business director, JWT, writes on tackling the new brief: the search for the ‘ultimate viral’
Babita’s Blog: When giants can create dwarfs
Babita Baruah, executive business director, JWT, wonders whether the industry is ensuring that those who can take over the mantle and the hat are being mentored
Babita’s Blog: There are some things money can’t buy
Babita Baruah, executive business director, JWT, writes about the relevance of ‘Shared Value’ in advertising
Babita’s Blog: Unbehave
Babita Baruah, executive business director, JWT, says it’s time to break out of the glorified time warp
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