DIGITAL

NEWS

Ads that lit up the festival of lights

Here are some of this year’s Diwali ad films, alongside some past favourites

T.O.M. Tweets

Here are some tweets that caught our attention

Experience Commerce bags Lenovo's digital duties, kicks off with social campaign

The account was won following a multi-agency pitch

McDonald's launches major transparency drive to tackle 'pink slime' rumours

McDonald's US is launching a transparency drive that sets out to answer the public's questions ...

Indigo Consulting to redevelop Tata Global Beverages' corporate website

22 Feet continues to handle digital mandate

Further updates on 16 October

Will resume after a day's break on account of voting in Maharashtra and Haryana
 
People Focus

Profile: “Budgets are less, but expectations are high”

BC Webwise’s Chhaya Balachandran Aiyer talks to Shephali Bhatt about her career and experience in the digital space
 
Profile: A media agency veteran who dons many hats 

Profile: A media agency veteran who dons many hats

LMG’s Lynn de Souza talks to Shephali Bhatt about ...
Profile: ‘30 pc of our top line revenue are from referrals’ 

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S ...
‘For brands to make the most of social media, it must allow conversations and commerce’ 

‘For brands to make the most of social media, it must allow conversations and commerce’

Q&A with Sabyasachi Mitter, MD, ibs, on the ‘Social...
 
WHAT'S NEW

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
 
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MAGAZINE
Campaign India
Campaign India
3 October 2014