DIGITAL

NEWS

Spikes Asia 2014: New ways of thinking

Innovation can no longer be seen as an afterthought, it should be the focus of the entire campaign team from the outset, says Emad Tahtouh

Spikes Asia 2014: O&M's 'The Good Road' for Castrol Activ and Bengaluru Traffic Police among 10 Innovation shortlists

522 Indian entries this year, of a total of 4984 from 22 countries

'You only get scale when people come to you for more reasons than one': Nitin Mathur

Freewheeling chat with the senior director - marketing, Yahoo Apac, on all things www, including ...

Why Twitter's 'buy' button could go the same way as Facebook's gift scheme 'fail'

Martin McNulty reflects on Twitter's move less than four weeks after FB's 'epic two-year e-com ...

This is a very good time; maybe the best time in the last 15 years': Harris Diamond

Q&A with McCann chairman and chief executive Harris Diamond and Apac chairman Prasoon Joshi

Kyoorius Design Awards 2014: Bombay Duck Designs, O&M bag Black Elephants (Grand Prix)

Winners were announced in Goa on 13 September, the last day of Kyoorius Designyatra
 
People Focus

Profile: “Budgets are less, but expectations are high”

BC Webwise’s Chhaya Balachandran Aiyer talks to Shephali Bhatt about her career and experience in the digital space
 
Profile: A media agency veteran who dons many hats 

Profile: A media agency veteran who dons many hats

LMG’s Lynn de Souza talks to Shephali Bhatt about ...
Profile: ‘30 pc of our top line revenue are from referrals’ 

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S ...
‘For brands to make the most of social media, it must allow conversations and commerce’ 

‘For brands to make the most of social media, it must allow conversations and commerce’

Q&A with Sabyasachi Mitter, MD, ibs, on the ‘Social...
 
WHAT'S NEW

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
IN DEPTH

PR and media under fire in China, extortion racket busted

Journalists and PR firms colluded to offer favourable coverage in return for bribes, raising several issues. PRWeek Asia's Amit Jain reflects on the situation.
 
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MAGAZINE
Campaign India
Campaign India
8 August 2014