Why #NoMakeUpSelfie should inspire charities to cash in on social vanity

We've all moaned quietly at how Facebook seems to be filled with an increasingly narcissistic group of so-called friends, keen to tell us again and again about their incredible lives or show off that holiday snap tagged only with the caption 'bliss'. Pass the bucket, says the author

Falling Facebook reach: Don't panic, adapt

What to do about the ever-shrinking reach of Facebook posts

Spikes Asia introduces Innovation and Healthcare categories

Delegate registration also open now

Durga Raghunath elevated as CEO of Network18 Digital

Prior to this she was CEO,; Lakshmi Narasimhan moves to a corporate role

CIDCA 2014: Catch the early entry deadline of 26 April

Details, entry forms at; maximum emphasis on campaign results

ZenithOptimedia Group launches Performics Mobile

The unit has on board Nestle, SBI Life, Tata AIG, Musafir, ZeeQ and Cordlife
People Focus

Profile: “Agencies need to learn digital integration”

JWT’s digital head Max Hegerman is on a mission to build the agency’s digital product
Profile: “Budgets are less, but expectations are high” 

Profile: “Budgets are less, but expectations are high”

BC Webwise’s Chhaya Balachandran Aiyer talks to ...
Profile: A media agency veteran who dons many hats 

Profile: A media agency veteran who dons many hats

LMG’s Lynn de Souza talks to Shephali Bhatt about ...
Profile: ‘30 pc of our top line revenue are from referrals’ 

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S ...

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.


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Campaign India
Campaign India
4 April, 2014