DIGITAL

NEWS

ZenithOptimedia Group launches Performics Mobile

The unit has on board Nestle, SBI Life, Tata AIG, Musafir, ZeeQ and Cordlife

Sunrisers Hyderabad assigns social media duties to Flying Cursor

The account was won following a multi-agency pitch

The Advertising Week that was

A selection of the most intriguing talks from the annual European advertising industry get-togeth...

Havas Media wins digital duties of Xolo

Account won following multi-agency pitch

Rapp India wins Aditya Birla Money’s digital mandate

Account won following multi-agency pitch

BBH wins Housing.com’s creative mandate

The account was won following a multi-agency pitch
 
People Focus

Profile: “Agencies need to learn digital integration”

JWT’s digital head Max Hegerman is on a mission to build the agency’s digital product
 
Profile: “Budgets are less, but expectations are high” 

Profile: “Budgets are less, but expectations are high”

BC Webwise’s Chhaya Balachandran Aiyer talks to ...
Profile: A media agency veteran who dons many hats 

Profile: A media agency veteran who dons many hats

LMG’s Lynn de Souza talks to Shephali Bhatt about ...
Profile: ‘30 pc of our top line revenue are from referrals’ 

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S ...
THE DIGITAL WORK

Campaign India Digital Crest Awards: IBS is Agency of the Year 2013

IBS and Maxus won a Platinum award each for their Gold-winning work for Tata Docomo and Platinum Guild India respectively
 
WHAT'S NEW

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
IN DEPTH

The Advertising Week that was

A selection of the most intriguing talks from the annual European advertising industry get-together, now in its second year
 
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MAGAZINE
Campaign India
Campaign India
21 March, 2014