DIGITAL

NEWS

T.O.M Tweets

Some tweets that caught our attention this week

Mindshift Interactive wins digital mandate of High Street Phoenix, Palladium

Account won following multi-agency pitch

Ronnie Screwvala, B Saikumar to launch digital media venture

The investment envisaged is an outlay of up to Rs 150 crores across two phases

T.O.M Tweets

Some tweets that caught our attention this week

Social and mobile silos will be broken down in 2015: Mark Henning

The head of media and digital, AMAP, Millward Brown shares his prediction about how marketing is ...

Double Standards: Does social media today empower brands more than consumers?

Karthi Marshan and Ashok Lalla speak about whether social media is empowering brands more than ...
 
People Focus

Profile: “Budgets are less, but expectations are high”

BC Webwise’s Chhaya Balachandran Aiyer talks to Shephali Bhatt about her career and experience in the digital space
 
Profile: A media agency veteran who dons many hats 

Profile: A media agency veteran who dons many hats

LMG’s Lynn de Souza talks to Shephali Bhatt about ...
Profile: ‘30 pc of our top line revenue are from referrals’ 

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S ...
‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro 

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ...
 
WHAT'S NEW

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
IN DEPTH

Double Standards: Does social media today empower brands more than consumers?

Karthi Marshan and Ashok Lalla speak about whether social media is empowering brands more than consumers today. Who is it empowering, really?
 
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Campaign India
Campaign India
9 January