DIGITAL

NEWS

Anushree Ghosh appointed strategic head for FCB Ulka Digital

She was heading the strategy function at SapientNitro

Havas board approves Bolloré takeover

The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the ...

Cheil Worldwide to acquire stake in Iris

Initial investment deemed 'significant'; potential to rise to 100 per cent in five years

Apple takes iAd programmatic

The company seeks to reboot its advertising platform in a play to catch up with Facebook and Google

T.O.M. Tweets

Some tweets that caught our attention this week

Ad-man Arvind Sharma turns digital entrepreneur; launches indiasarihouse.com

Ropes in Underdog and Resultrix to handle creative, digital marketing duties respectively
 
People Focus

Profile: “Budgets are less, but expectations are high”

BC Webwise’s Chhaya Balachandran Aiyer talks to Shephali Bhatt about her career and experience in the digital space
 
Profile: A media agency veteran who dons many hats 

Profile: A media agency veteran who dons many hats

LMG’s Lynn de Souza talks to Shephali Bhatt about ...
Profile: ‘30 pc of our top line revenue are from referrals’ 

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S ...
‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro 

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ...
 
WHAT'S NEW

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
IN DEPTH

The fourth wave of content marketing

Content marketing in danger of becoming perceived as the ‘one-size-fits-all’ solution to any given marketing problem
 
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MAGAZINE
Campaign India
Campaign India
3 October 2014