DIGITAL

NEWS

Things They Like: Siddhartha Roy

Hungama.com's CEO on hoping to upgrade from a BMW to Ferrari, and more...

British Airways names SapientNitro global digital agency

The airline previously worked with OgilvyOne

T.O.M. Tweets

Some tweets that caught our attention this week

Do continuing campaigns deliver better?

What are the merits of a story unfolding in parts?

D&AD 2015: Three Pencils for Indian agencies on day two

McCann Erickson India bags two, Ogilvy & Mather one

SMG Convonix, DigitasLBi to handle Lodha Group’s mandate

Account won following multi-agency pitch
 
People Focus

Profile: “Budgets are less, but expectations are high”

BC Webwise’s Chhaya Balachandran Aiyer talks to Shephali Bhatt about her career and experience in the digital space
 
Profile: A media agency veteran who dons many hats 

Profile: A media agency veteran who dons many hats

LMG’s Lynn de Souza talks to Shephali Bhatt about ...
Profile: ‘30 pc of our top line revenue are from referrals’ 

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S ...
‘We’re hiring a lot of people from advertising who want to move into PR’: Glenn Osaki, MSLGroup 

‘We’re hiring a lot of people from advertising who want to move into PR’: Glenn Osaki, MSLGroup

The PR company’s Asia president says use of paid, ...
 
WHAT'S NEW

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
 
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Campaign India
Campaign India
17 April