DIGITAL

NEWS

T.O.M. Tweets

Some tweets that caught our attention this week

'There's a lot to do at Cheil': Sagar Mahabaleshwarkar

The CCO talks to us about his recent Singapore stint, the current mandate, and influence of ...

Nike names Adam Sussman first chief digital officer

Signals bolstering of digital efforts across Nike.com and Nike+

Twitter's new algorithmic timeline arrives - and what it means for brands

Top tweets will no longer display in chronological order, but by relevance to the user.

AMES 2016: Mythili Chandrasekar, Siddharth Sankhe on juries

J. Walter Thompson's Chandrasekar will judge Media Strategy, Sankhe joins Data & Analytics and ...

MindShift Interactive bags Meru's digital mandate

Account won following multi-agency pitch
 
CASE STUDIES

Cannes 2015: View from Asia

While campaigns brought to life through emerging technologies are becoming more prevalent in the region, those that embrace simplicity continue to resonate best
People Focus

Profile: “Budgets are less, but expectations are high”

BC Webwise’s Chhaya Balachandran Aiyer talks to Shephali Bhatt about her career and experience in the digital space
 
Profile: A media agency veteran who dons many hats 

Profile: A media agency veteran who dons many hats

LMG’s Lynn de Souza talks to Shephali Bhatt about ...
Profile: ‘30 pc of our top line revenue are from referrals’ 

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S ...
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
 
WHAT'S NEW

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
 
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MAGAZINE
Campaign India
Campaign India
5 February 2016