Campaign India Team
Aug 26, 2021

Zomato's too busy for cake with Katrina, selfie with Hrithik

Watch the films conceptualised by McCann Worldgroup here

Zomato has released a campaign consisting of two TVCs - one each featuring actors Hrithik Roshan and Katrina Kaif. The films have been conceptualised by McCann Worldgroup. 
 
The film featuring Roshan (below) shows a delivery agent at Roshan's house. Roshan thanks him for reaching on time even during the monsoon and asks him to wait as he goes to grab his phone to take a selfie with him. The agent waits in excitement but soon gets an alert to go fulfil his next delivery. He doesn't twitch an eyelid and leaves that opportunity to deliver his next order on time.

The film featuring Kaif follows a similar pattern where the agent turns down a slice of her birthday cake to complete the next delivery.
 
The films were published on social media on 26 August.
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

18 hours ago

Japan drives Dentsu’s modest Q1 growth, APAC and ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

19 hours ago

Zepto taps big data to court consumer brands

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

20 hours ago

WPP Media: How did one of the world’s biggest comms ...

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.