Zomato has rolled out a film through which it looks to showcase its efforts to make food delivery safe.
Conceptualised by MagicCircle Communications, the film shows a boy ordering food from a restaurant.
He hides this from his mother and states that it's his neighbour's mom sending food. He does this on a daily basis until his mother opens the door and spots a Zomato delivery boy leaving the premises. Angered by this the mother brings up the safety issue of food being ordered in during the pandemic. The voice over explains the protocols being followed by Zomato for safe delivery.
The campaign is running on television and OTT players.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins