Campaign India Team
Oct 13, 2015

Zivame urges women to discover themselves, inside out

Watch the ad film conceptualised by Famous Innovations here

Online lingerie platform for women Zivame.com has launched a brand campaign conceptualised by Famous Innovations.
 
The ad film features women expressing the difference between their personality projected to the ‘outside’ world versus how they really are ‘inside’. A chic-looking party girl, once home opts for comfort instead. A shy girl by the pool, is her confident self once in the water. The kid-friendly girl turns into a yoga expert. The woman working in a lab in the plain white coat turns into a drummer in her down time. The corporate professional turns into a giggly girl wearing cute-looking overalls at home. The film ends with the campaign message, “Zivame, discover yourself inside out”.
 
Richa Kar, founder and CEO, Zivame, said, “A woman plays many parts, a mother, a friend, a daughter, but her most intimate relationship is the one with her own self. At Zivame, we understand that her lingerie is an extension of that. It is more than just about 'sex appeal'. It is an integral part of her lifestyle and the way she decides to feel every day. There is more to her than what she shows. We made this ad, keeping in mind the unread pages of her story; to celebrate all that she is to the world, and all that she is to herself. It is a refreshing route that shows lingerie seamlessly woven in her everyday life. We hope this campaign, Inside Out, will inspire her in her journey of self-discovery.”
 
Raj Kamble, founder and chief creative officer, Famous Innovations, said, “As an innovations company, we appreciate e-commerce clients as their approach to marketing tends to be more unconventional. Zivame is a particularly interesting brand because marketing in the lingerie category has so far been rather one-dimensional. No other brand speaks to women and for women in quite the same way. Other than the TVC, we are doing lots of small innovative initiatives with them that will further augment their authority in the category.”                                                                
The campaign will run for two months on music, movies and entertainment channels.
 
Credits
 
Client: Zivame
Creative agency: Famous Innovations
Production house: 30 Seconds of Fame
Director (film): Uzer Khan
Music: Deepanjan, Micu Patel
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
SPN shows a heart-warming story of a blind Shane Warne fan
Premium
21 hours ago

SPN shows a heart-warming story of a blind Shane ...

Watch the film conceptualised by Scarecrow M&C Saatchi here

Premium
‘If WPP has a 50 per cent share in the market, there's a 50 per cent chance that we'll be talking to their clients’: Sir Martin Sorrell
Premium
21 hours ago

‘If WPP has a 50 per cent share in the market, ...

The executive chairman of S4 Capital caught up with Campaign India at the sidelines of a press meet in Mumbai

Premium
Google breaks silence on political ad stance
Premium
1 day ago

Google breaks silence on political ad stance

The new policy will be enforced ahead of the UK's general election and the 2020 US election, and in the rest of the world in January.

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India