Campaign India Team
Oct 13, 2015

Zivame urges women to discover themselves, inside out

Watch the ad film conceptualised by Famous Innovations here

Online lingerie platform for women Zivame.com has launched a brand campaign conceptualised by Famous Innovations.
 
The ad film features women expressing the difference between their personality projected to the ‘outside’ world versus how they really are ‘inside’. A chic-looking party girl, once home opts for comfort instead. A shy girl by the pool, is her confident self once in the water. The kid-friendly girl turns into a yoga expert. The woman working in a lab in the plain white coat turns into a drummer in her down time. The corporate professional turns into a giggly girl wearing cute-looking overalls at home. The film ends with the campaign message, “Zivame, discover yourself inside out”.
 
Richa Kar, founder and CEO, Zivame, said, “A woman plays many parts, a mother, a friend, a daughter, but her most intimate relationship is the one with her own self. At Zivame, we understand that her lingerie is an extension of that. It is more than just about 'sex appeal'. It is an integral part of her lifestyle and the way she decides to feel every day. There is more to her than what she shows. We made this ad, keeping in mind the unread pages of her story; to celebrate all that she is to the world, and all that she is to herself. It is a refreshing route that shows lingerie seamlessly woven in her everyday life. We hope this campaign, Inside Out, will inspire her in her journey of self-discovery.”
 
Raj Kamble, founder and chief creative officer, Famous Innovations, said, “As an innovations company, we appreciate e-commerce clients as their approach to marketing tends to be more unconventional. Zivame is a particularly interesting brand because marketing in the lingerie category has so far been rather one-dimensional. No other brand speaks to women and for women in quite the same way. Other than the TVC, we are doing lots of small innovative initiatives with them that will further augment their authority in the category.”                                                                
The campaign will run for two months on music, movies and entertainment channels.
 
Credits
 
Client: Zivame
Creative agency: Famous Innovations
Production house: 30 Seconds of Fame
Director (film): Uzer Khan
Music: Deepanjan, Micu Patel
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Zenith global adspend prediction jumps from 4 to 4.7 per cent
Premium
6 hours ago

Zenith global adspend prediction jumps from 4 to ...

India is third among top contributors of new global adspend dollars over the next three years.

Premium
Ranbir Kapoor lauds landlord Paresh Rawal's eyesight with a Coca-Cola label
Premium
6 hours ago

Ranbir Kapoor lauds landlord Paresh Rawal's ...

Watch the film conceptualised by McCann Worldgroup here

Premium
BARC India to launch integrated TV + OOH TV measurement service
Premium
15 hours ago

BARC India to launch integrated TV + OOH TV ...

Also reveals that it has expanded its panel to 40,000 homes

Premium
Opinion: Political stands – the new mantra for brands
Premium
1 day ago

Opinion: Political stands – the new mantra for brands

Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.