Zivame.com, a lingerie e-commerce start-up, has appointed Famous Innovations to handle its creative duties. The agency bagged the account following a multi-agency pitch. The mandate includes complete ATL responsibilities, building on the brand's current positioning of 'Explore Yourself'.
Raj Kamble, founder and CCO, Famous Innovations, said, "We believe in Zivame because they have identified a very pertinent need in the retail sector. Lingerie is a tricky category in India and therefore gives one the opportunity to really create breakthrough communication. It is exciting to work with a young and vibrant team, and we are looking forward to creating an emotional, compelling campaign."
Richa Kar, founder and CEO, Zivame.com, said, "Famous Innovations stood out in the pitch because they managed to stay sincere to the brief while surprising us with refreshing creatives. The quality of ideas and the temperament of the team are ideal for a growing brand like Zivame."
Prior to this, Zivame had two ad campaigns running on television; a set of infomercials created in-house and a TVC conceptualised by Fisheye Creative Solutions.
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