Zip Zap Zoop, a children's fashion brand co-founded by Shilpa Shetty Kundra has rolled out its launch campaign.
The campaign consists of a film conceptualised in-house, in which Shetty is surrounded by children on a set. The children inform her that the only reason she's in the film is because she has the reach on social media that can help the brand reach out to a larger audience. It goes on to reveal the collection the brand offers before Shetty signs off with the brand message 'expressive fashion for kids'.
Ashmika Sadh, founder, Zip Zap Zoop, said, “We have introduced some special kinds of fabrics in our line of clothing which are extremely soft, comfortable and hypoallergenic, suitable for children who have sensitive skin allergies. As we move forward, we will share more about our processes.”
Shetty said, ”I have always wanted to understand the manufacturing process, whether the dyes are chemical free, the fabric is azo-free, friendly for kids as well environmentally sustainable. We are launching with a variety of styles and sizes, ranging Ages 0-19 years boys and girls, leaving very little room for any child to feel excluded from our world. Kids are very aware of how they want to be dressed and they want variety, ask me I’m a mom! Hence we are combining fashion with functionality so that every child can wear their personality. To cater to every individual style, we have gone that extra mile for our customers. Making it easy for parents and kids with an array of choices , We intend to build a loyal customer base in the coming months."
The campaign went live on 29 January.