Zepto clicks with its user to order the best fruits and vegetables
Watch the film conceptualised by L&K Saatchi & Saatchi here
Jan 18, 2022 08:14:00 AM | Video | Campaign India Team Share -
Ten-minute grocery delivery app, Zepto has launched a campaign to promote its new offering comprising the delivery of fruits and vegetables. Conceptualised by L&K Saatchi & Saatchi, the film showcases one’s real-time experience of ordering fruits and vegetables via the Zepto app.
The film shows a seller and his stall set up, in a lady’s house, while she enquires about the freshness of the fruits and vegetables she wants to buy. She is seen personally checking the items and gauging their freshness. When she continues to the payment method, the stall and seller disappear, while she uses the app to complete the payment, indicating the similarity between the virtual experience and the one she would have at the stall.
Amritansu Nanda, chief marketing officer, Zepto, said, “The films do a fantastic job of establishing Zepto as a preferred platform for Fruits and Vegetables. When it comes to fresh fruits and veggies, we wanted customers to internalise that convenience can be hand-in-hand with quality and range at great prices. Our customers lead busy, fast-paced lives. We have exceptional tech-enabled sourcing and storage capabilities operating in the background to ensure customers don’t compromise on anything."
Kartik Smetacek, Jt NCD, L&K Saatchi & Saatchi, said, “Most people still prefer buying their fruit and veggies in person to ensure they pick only the freshest produce. So the task was to communicate that when you’re buying fruit and veggies on Zepto, it’s like you’re picking them yourself. The film does this in a simple, charming way.”
Agency: L&K Saatchi & Saatchi
CEO: Paritosh Srivastava
Chief strategy officer: Snehasis Bose
Jt.NCD: Kartik Smetacek
Executive vice president: Debarjyo Nandi
Strategic planning: Shifra Baviskar
Creative team: Rishabh Dave, Divakar Shetty
Account management: Noorbanu Qureshi, Ashmitha Shetty, Ajay Pattem
Production house: Content Factory
Director: Amit Satyaveer Singh
Senior producer: Meesam Raza
Content producer: Siddharth Singh
Dop: Varun Sud
Music: Anand Bajpai