L&K Saatchi & Saatchi has won the branding and communications mandate for Zepto.
With this association, the agency has rolled out Zepto's first campaign consisting of three films and OOH creatives. The films aim to position the brand as a 10-minute grocery delivery app.
The first film features a late riser rushing towards the washroom to brush his teeth, only to find his toothbrush in the mouth of his dog. The film ends with the boy ordering from Zepto and getting a toothbrush within 10 minutes.
The second film showcases a lady speaking on the phone on her terrace when suddenly she remembers she kept milk on the stove. When she rushes to the kitchen, she finds the milk has spilt and orders a new packet of milk from Zepto.
In the third film, a mother and father are changing their baby's diaper. When the father digs into the baby's duffel bag he can't find a new diaper. The parents start scooping out every nook and cranny for a new diaper but don't find a single one. They eventually order a new one from Zepto and receive it within 10 minutes.
Aadit Palicha, founder, CEO, Zepto, said, “Q-Commerce has the potential to change the way India shops forever, and that presents a rare opportunity to build a category-defining brand. We needed an agency partner that understood and could deliver on the ambition we have for Zepto. We found that partner in L&K Saatchi & Saatchi - they have the right balance of a young team that shares our drive, and the experience of strategically-sound leadership. Beyond that, their experience in creating iconic e-commerce brands gave us a significant headstart.”
Debarjyo Nandi, executive vice president, L&K Saatchi & Saatchi, added, “We are excited to get on board the Zepto Speedwagon and fuel their hyper-growth plans. We are at the cusp of not just changing the delivery landscape in the country but consumer behaviour itself. Grocery planning and shopping as we know it today will soon become redundant, and Zepto will become a way of life.”