Campaign India Team
Aug 02, 2023

Zeenat Aman uses Cred's Rupay-UPI feature to 'buy everything except love'

Watch the film here

Cred has rolled out a film featuring actor Zeenat Aman through which it aims to promote how a Rupay credit card can be linked on Cred to make payments through UPI at places where credit cards are not accepted.

 

The film opens with Aman on a set. She questions her reason for existence and then wonders why she's on the set. As she's thinking about that, she sees a member of the production crew hold up a 'Cred ad' banner. With that she begins the shoot and reveals how the credit card can be linked to Cred to make UPI payments easily. She finishes the film by poking fun on her love life, by saying how one can buy 'almost everything', except for love using this feature from Cred.

 

The film was released on social media on 1 August and was also on-air during the India-West Indies ODI.

 

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

One Asia Communications warns of widening GEO gap

92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.

9 hours ago

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

10 hours ago

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

10 hours ago

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.