Campaign India Team
Apr 03, 2017

Zee salutes the army behind the army

Watch the film made by FCB Ulka here

Zee entertainment pays a tribute to the wives, mothers, daughters, sisters of India’s brave soldiers.

The storyline of the film explores the source of the strength of the Indian soldier and features an army behind them in the form of mothers, wives, sisters, daughters who silently toil -- making up for their sons, husbands and fathers who are busy protecting the nation.

Among the people who feature in the ad include; the 12 year old daughter who screamed the ‘Gorkha call’ at her dad’s funeral louder and clearer than her father’s general; the army mother who lost her son at the border but makes fresh food in the volunteer kitchen so that a soldier gets to eat home cooked food at the border and the widow who brought up her son single handedly, only to send him to the army the moment he turned 18.
Source:
Campaign India
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