Zee gets out of the box

Zee TV unveiled its new brand identity, complete with a new tagline, to showcase its progressive and modern outlook

wide player in 16:9 format. Used on article page for Campaign.

Zee TV has unveiled its new brand identity. In a bid to showcase the television channel’s progressive and modern outlook, the brand has adopted a fresh logo and ‘Umeed Se SajeZindagi’ as its tagline. Developed by the in-house team, the new aqua blue coloured Zee TV logo, with its upward flourish, signifies the upward movement of desires and wishes.

 

In an exclusive conversation with Campaign India, Punit Goenka, managing director and chief executive officer, Zee Entertainment Enterprises Ltd. and KS Chakravarthy (Chax), national creative director, Draftfcb+Ulka shares the thought behind the new brand identity and the creative execution of the brand film. 
 
Thought behind the new brand identity:
 
Zee’s brand film:
 
 
 
On the creative execution of the brand film:
 
 

 

Video Editor: Radhika Joshi

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

13 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

19 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.