Navneet's Youva has rolled out a campaign #BackToSchool to showcase its stationery offerings for students starting a new academic year.
Conceptualised by Ants Digital, the film showcases a mother on the eve of a new academic year telling her kids to pack their bags. While the oldest child gets a new set of uniforms, the youngest brother gets a hand-me-down. However, the mother doesn't compromise on the youngest child's stationery and lets the child have a fresh start with Youva.
Abhijit Sanyal, chief strategy officer, Youva, said, “Our goal is to instil enthusiasm in students as they return to school through our captivating campaign. In collaboration with Ants Digital, we have crafted a compelling film. The introduction of our brand-new product range, along with the BTS campaign, aims to revive the connection with students. In this film, we wanted to show the joy we, as children, felt when we received new stationery at the beginning of a new academic year."
Sanjay Arora, CEO, Ants Digital, said, "This film captures the emotions that all children feel when a new academic year is about to start, and especially when they are surprised with the new stationery every year. The #BackToSchool film is a perfect way to exhibit this emotion. Youva has trusted us to create this film again and this time we have got on board a very young and talented team of Antastic Studios to create this piece of work for our client.”
