Navneet’s stationery brand ‘Youva’ has launched a new campaign. Titled ‘Get Well Soon India’, the film shows children making a ‘Get well soon’ card for the country. Conceptualised by Ants Digital, the campaign looks to highlight children’s innovativeness, along with spreading a positive social message around health awareness.
Abhijit Sanyal, chief strategy officer and spokesperson, Youva, said, “Youva, as a brand, was conceptualised keeping children and the youth in mind. Our brand philosophy is creation; this campaign creates hope for our fellow citizens who are suffering, stressed and are losing self-belief in these testing times. As a brand, if we are able to create positivity and confidence through our communication then we will be able to say that we made some contribution in these trying times. We earnestly hope our message is as well-received as our products!”
Sanjay Arora, CEO, Ants Digital, said, “We created this film for our client to send a strong message to the public that to fight tough situations like the ongoing pandemic we need to be disciplined all the time. Social distancing, vaccination and wearing a mask is not only important but mandatory. The Youva of this country is wishing the very best to all and encouraging them to do the right thing. We wanted to highlight the heroes of the future, our greatest asset, our children. This film is a beautiful amalgamation of creativity with strong messaging. We hope our key message of maintaining safety protocols reaches people at large.”