Campaign India Team
Sep 06, 2019

Yes Bank takes the humour route to spread safe banking

Watch the films conceptualised by the brand's in-house team here

Yes Bank has rolled out three ad films to educate the consumer about safe and secure banking practices. 
 
The films which use the humour route were released on Teacher's Day (5 September) and show a school's principal teach staff members and students ways of preventing bank fraud.

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

11 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

17 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.