The Work
Campaign India Team
Sep 06, 2019

Yes Bank takes the humour route to spread safe banking

Watch the films conceptualised by the brand's in-house team here

Yes Bank has rolled out three ad films to educate the consumer about safe and secure banking practices. 
 
The films which use the humour route were released on Teacher's Day (5 September) and show a school's principal teach staff members and students ways of preventing bank fraud.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dettol salutes 'Covid protectors' by placing them on the label

1 Dettol salutes 'Covid protectors' by placing them on the label

'Frankly, we don't want to see more woke advertising'

2 'Frankly, we don't want to see more woke advertising'

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Cannes Contenders 2021: McCann Worldgroup India

4 Cannes Contenders 2021: McCann Worldgroup India

Cannes Contenders 2021: Ogilvy

5 Cannes Contenders 2021: Ogilvy

Licious gets Anil Kapoor and Arjun Kapoor to confess their love for meat

6 Licious gets Anil Kapoor and Arjun Kapoor to confess their love for meat

Cannes Contenders 2021: India's entries

7 Cannes Contenders 2021: India's entries

Tata Ace Gold and Akshay Kumar open doors to success for India's youth

8 Tata Ace Gold and Akshay Kumar open doors to success for India's youth

Rishabha Nayyar joins Fatmen as co-founder and strategy lead

9 Rishabha Nayyar joins Fatmen as co-founder and strategy lead

Cannes Lions 2021: Five shortlists for India in Health and Wellness

10 Cannes Lions 2021: Five shortlists for India in Health and Wellness

Related Articles

Yes Bank unveils sonic brand identity
Marketing
3 days ago
Campaign India Team

Yes Bank unveils sonic brand identity

Yes Bank targets MSMEs with ‘Nayi Udaan Ki Nayi Zimmedari’
The Work
Feb 05, 2021
Campaign India Team

Yes Bank targets MSMEs with ‘Nayi Udaan Ki Nayi ...

Creative Critique from a gender lens: 1-5 February
Advertising
Feb 10, 2021
Dr AL Sharada

Creative Critique from a gender lens: 1-5 February

Kotak's Jasneet Bachal moves to Yes Bank
Marketing
Sep 24, 2019
Campaign India Team

Kotak's Jasneet Bachal moves to Yes Bank

Just Published

Cannes Lions 2021: Five shortlists for India in Health and Wellness
Awards
15 hours ago
Campaign India Team

Cannes Lions 2021: Five shortlists for India in ...

No show in Pharma Lions

Cannes Contenders 2021: Mindshare
Advertising
1 day ago
Campaign India Team

Cannes Contenders 2021: Mindshare

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2021: MullenLowe Lintas Group
Advertising
1 day ago
Campaign India Team

Cannes Contenders 2021: MullenLowe Lintas Group

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2021: India's entries
Advertising
1 day ago
Campaign India Team

Cannes Contenders 2021: India's entries

View entries from 22 agencies here