Campaign India Team
Dec 17, 2014

Yepme urges viewers to look good for loved ones

Watch the TVC Conceptualised by McCann Erickson here

Yepme.com has rolled out its adfilm that introduces Shah Rukh Khan as the company's brand ambassador. The film has been conceptualised by McCann Erickson

The film highlights the ‘fresh fashion’ tagline as it begins with Khan talking to the camera bout looking good for the people you love. The film moves from one backdrop to another in a single shot as Khan narrates the advantages of the brand as the scenarios are played out be other people in the scene, the theme being fresh fashion for the people you love.

 The film ends with Khan sitting at a coffee table saying, “Refresh your fashion, refresh your romance”. 

Sandeep Sharma, co-founder and COO, Yepme.com, said, “We are extremely excited about the latest ad campaign featuring Shah Rukh Khan. Shah Rukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brand Yepme.”

The campaign will run on leading GECs, and will also be promoted digitally using the hashtag “#freshfashion”.

Credits:

Client: Yepme.com

Creative agency: McCann Erickson

Creative team: Team led by Prasoon Joshi

Production house: Fusion Films

Director: Sam Ahmed

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

20 hours ago

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

21 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

22 hours ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.