Yepme.com has rolled out its adfilm that introduces Shah Rukh Khan as the company's brand ambassador. The film has been conceptualised by McCann Erickson
The film highlights the ‘fresh fashion’ tagline as it begins with Khan talking to the camera bout looking good for the people you love. The film moves from one backdrop to another in a single shot as Khan narrates the advantages of the brand as the scenarios are played out be other people in the scene, the theme being fresh fashion for the people you love.
The film ends with Khan sitting at a coffee table saying, “Refresh your fashion, refresh your romance”.
Sandeep Sharma, co-founder and COO, Yepme.com, said, “We are extremely excited about the latest ad campaign featuring Shah Rukh Khan. Shah Rukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brand Yepme.”
The campaign will run on leading GECs, and will also be promoted digitally using the hashtag “#freshfashion”.
Creative agency: McCann Erickson
Creative team: Team led by Prasoon Joshi
Production house: Fusion Films
Director: Sam Ahmed