The Work
Campaign India Team
May 30, 2017

Yatra showcases portfolio of travel products with Ranbir Kapoor

Watch the ad conceptualised by Ogilvy & Mather here

Watch the ad conceptualised by Ogilvy & Mather here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

7 Moves and Wins: Week of 07 July

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

No internet, no problem: AI dials up Bharat

9 No internet, no problem: AI dials up Bharat

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Brands hitch a ride on Rath Yatra's AI bandwagon
Advertising
Jul 02, 2025
Campaign India Team

Brands hitch a ride on Rath Yatra's AI bandwagon

Dream11's Vikrant Mudaliar on why India could lead the charge on women in fantasy sports
Marketing
May 07, 2024
Preeti Hoon

Dream11's Vikrant Mudaliar on why India could lead ...

Lay's turns out to be the villain in Neetu and Ranbir Kapoor's love-filled relationship
Advertising
Jan 12, 2024
Campaign India Team

Lay's turns out to be the villain in Neetu and ...

Vikrant Mudaliar joins Dream11 as CMO
Marketing
Feb 06, 2018
Campaign India Team

Vikrant Mudaliar joins Dream11 as CMO

Just Published

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
7 hours ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
Advertising
8 hours ago
Nikita Mishra

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

Influencers versus employees: Who builds brand equity better?
Opinion
11 hours ago
Avinash K

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

41% of adland fears AI will stifle creativity
Advertising
11 hours ago
Campaign India Team

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.