Yatra.com has rolled out its first campaign featuring its recently announced brand ambassador, Ranbir Kapoor. Conceptualised by Ogilvy & Mather the campaign looks to push its new brand proposition ‘India ka travel planner’.
Set to a 'Koi Nikal Pada Hai' (someone has left on a journey) jingle. The film shows Kapoor in different avatars showing different travel products offered on the portal.
Sharat Dhall, COO (B2C), Yatra.com, said, “Yatra provides an enriched travel experience, making it the perfect travel planner for every Indian consumer. With the launch of the new brand identity and the recent appointment of Ranbir as our brand ambassador, the idea is to create a brand connect with the new age Indian traveller and position Yatra as a versatile platform that has something to offer to everyone. Communicating the idea that we are ‘India ka travel planner’ is what the new campaign reflects. ”
Vikrant Mudaliar, chief marketing officer, Yatra.com, added, “We envision Yatra as a travel marketplace which will add a new dimension to the way you plan your travel. Yatra as a brand understands varied consumer preferences, hence, caters to all kinds of travellers and for all kinds of travel. Whether you are a conventional tourist, an experimental traveller or an adventurous explorer, you will always find a suitable solution on Yatra.com. The film in a very creative manner showcases the ever expanding portfolio of travel products which Yatra has and the contrasting target audience which it caters to, thus, making it India’s travel planner. ”
This film will be running on television and digital.
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