Dream11 has announced the appointment of Vikrant Mudaliar as CMO. Mudaliar joins the sports gaming player from Yatra.com where he was also CMO.
Based in Mumbai, he reports to Harsh Jain, CEO, Dream11.
Jain said, “With his unparalleled expertise and experience, along with his deep understanding of Indian consumers and the diverse Indian market, Vikrant is here to lead Dream11’s exponential growth from our current user base of 2 crore sports fans to 10 crore by 2020. Having led some of the top consumer-focused brands, we're sure Vikrant will make Dream11 a household name through exciting customer engagement initiatives.”
Vikrant said, “It is a particularly exciting time for Sports Gaming in India which is witnessing rapid growth as a business segment. The $7 billion daily fantasy sports industry in the US and Canada has over 60 million users. The fantasy sports industry in India, which has tremendous potential, is also set to grow exponentially in the near future. Dream11 has played a pioneering role in shaping this industry and is at the intersection of sports, entertainment and technology. I am excited to take the Dream11 brand to greater heights."
In a career spanning 17 years he has also worked with Tata Sky, Lenskart, GM, Jumbo Electronics and PepsiCo.