HP India has launched a campaign to highlight the latest range of its HP Pavilion laptops. Conceptualised by Lowe Lintas, the campaign aims to target the younger segment who are returning to their schools and colleges post the pandemic and looking out for more features in their laptops. It features social media influencers Yashaswini Dayama and Ahsaas Channa.
Set against the backdrop of a college, the three films highlight the features of the laptop, through relatable situations that students go through when living in a hostel. In one film, Dayama asks Channa to break up with her old laptop and switch to the HP Pavilion laptops to avoid her eye problems. In the other two, the duo is seen exploring the other features of the laptop, including its camera, video calling and speed, among others.
Prashant Jain, CMO, HP India, said, "GenZ today, are digital natives and technology is a part of everything that they do. To enable their use cases of creation, academics and long hours of entertainment, HP has always been at the forefront of bringing superior and cutting-edge technology to these young PC users. This campaign presents the same through the lens of two quirky and fun GenZ, Alisha and Garima, whom we hope our audience will love, just as much as we have grown to."
Vasudha Misra, regional creative officer, Lowe Lintas, said, "Some films, through their scripting, casting and direction almost feel like small trailers of a feature film that we can imagine in our heads. This campaign falls into that category. Where we don’t just see the features of HP Pavilion come alive, but also this quirky, funny relationship between these two girls. Kudos to Siddhant (Mago) and his team. I for one, really love this campaign."
The campaign is being rolled out across digital and offline mediums.
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