Yami Gautam tells viewers about what gives her Good Vibes

Watch the film conceptualised by Ideas Farm here

Nov 23, 2021 08:27:00 PM | Video | Campaign India Team

Good Vibes, a Purplle private brand, has launched a campaign titled #GlowKaMissingPiece (the missing piece of a glow) with its newly appointed brand ambassador, actor Yami Gautam. Conceptualised by Ideas Farm, the campaign aims to promote the brand’s signature Rosehip range. 
 
The film showcases Gautam in a number of scenarios, talking about what would happen if the important things in life disappeared. However, when she talks about the brand’s serums, she confidently states that the glow radiating from using the products will never go.  
 
Nippun Aneja, chief business officer, Purplle.com, said, “We are delighted to have actress Yami Gautam on board as the first ambassador for Good Vibes. The brand was born out of the consumers’ need for accessible, ingredient-led natural skincare products. Yami, with her charm, confidence, and authenticity, exuberates beauty for all. With her strong connect with the Indian audience, we envision Good Vibes reaching every household across the country. As we kick-start our first campaign, #GlowKaMissingPiece, we will continue to create magic with Yami, inspiring women to be their best selves, naturally!”
 
Priyanka Dey, director, Brand Services, Ideas Farm, said, “In a cluttered beauty space of sameness, with #GlowKaMissingPiece we found the right balance for a light hearted story told through Yami Gautam.  A striking visual that also communicates the larger product benefit of a healthy natural glow.”
 
The campaign is being rolled out across social media and digital.