Rahat Kapur
Jul 10, 2024

Why the ascendancy of Asia will be key to shaping the future of the ad industry

In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.

In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

7 hours ago

NDTV Indian of the Year 2025 to bring together ...

NDTV Indian of the Year has been running for over two decades now, and it's maintained something most awards lose over time: credibility.

8 hours ago

India’s digital ecosystem needs an overhaul

The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.

9 hours ago

When Don met John

John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two

10 hours ago

Magnum Ice Cream Company confirms £332m global ...

Move will support brand's integration of 'advanced AI' in its marketing.